The "CIA Wants You" Theatrical Trailer
Salon's got a report on a surprising new theatrical trailer -- a recruiting advert-- produced by the Central Intelligence Agency. Moviegoers have seen plenty of military recruiting ads (the Army of One campaign, which made military service look like the ultimate fitness workout) and that cheesy with the dead-eyed dragonslayer turning into a U.S. Marine
The C.I.A. ad, says Salon's Stewart Lee Allen, is the agency's "first purely pop moment...a 30-second whiz-bang short that urges 'people of integrity and patriotism' who have a taste for 'ambiguity' to join the agency in making the world a safer place.'"
Language ability in Arabic, Pashto, Farsi is a plus.
A cool, adventure themed ad like this one is sure to play in front of action-thrillers like MISSION: IMPOSSIBLE, but I wonder: how would it play in front of a movie like the upcoming birth-of-the-CIA drama THE GOOD SHEPHERD ("Get out while you still have a soul"--Yikes!). Or a dark, complex movie about US inelligence breakdowns like SYRIANA? (Or, God forbid, in front of UNITED 93?
That "taste for ambiguity" would leave somebody eating crow.