Trailer Good (Little Children), Trailer Bad (The Guardian)
Check out Devin Gordon's Newsweek/MSNBC show and tell piece about movie trailers, good and bad--the ones that tell you all but the very ending (hello there, Kevin Costner in THE GUARDIAN) and those that intrigue (LITTLE CHILDREN) without dropping in a line of dialogue. THE GUARDIAN reveals every plot twist in this waterborne TOP GUN actioner -- and maybe that's how TOP GUN nostalgists want it.
The highbrow literary adaptation LITTLE CHILDREN has but little dialogue, yet it conveys a powerful mood. With attractive leads eyeing each other up--with desire, with suspicion--and the sound of an oncoming train, this picture perfect suburban setting seems strangely ominious. Interesting what else is suggested: anxiety over the innocence and safety of children (the implicit neglect of the solitary little girl pictured toward the beginning of the trailer--that entire unsavory plotline, a big one, is not mentioned. Probably because it's disgusting. Perhaps it's enough to tag LITTLE CHILDREN as the work of "the director of IN THE BEDROOM -- aka "Granola DEATH WISH -- to indicate that somebody's going to end up in the casualty ward. Or worse.
Most creepy, in this season of scary movies, is the preview for THE GRUDGE 2. Yes, it's a sequel to a remake of a Japanese chiller: Familiar stuff. But this clip from Trailer Park manages to unsettle with unpredictable sound effects and an offbeat rhythm. As Gordon writes, all the expected shocks arrive -- but they're half a beat before or after you expect them.
Comments
I despise spoiler-laden trailers so much. I don't know why marketers think that's a good idea. Some inexplicably insist that people want their movies spoiled for them, but the fact is that I've skipped movies spoiled by trailers because I already felt like I've seen them.
The Little Children trailer is a perfect example of how you can make a great trailer without giving anything away. Not that Little Children is destined to be a big moneymaker, but plenty of blockbusters have been successful with trailers content to suggest atmosphere instead of telling the story.
Posted by: Sam
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September 27, 2006 10:12 AM
Check out this new Little Children trailer!
http://www.youtube.com/watch?v=jVYtyUrrsys&eurl=
HmK
Posted by: H. Michael Karshis | December 10, 2006 06:34 PM
Yes, do check it out. Before someone flags it as innapropriate. I can't put a name to it, but there's something so wrong about that mashup trailer.
Posted by: Justine_FilmFatale
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December 10, 2006 09:30 PM