Sucky AQUATEEN Promo Nails Frylock, MasterShake, Cartoon Net

Stupidest outdoor ad campain ever.
The signs hung on a bridge support beneath I-93 north of downtown Boston, above a bridge in the South End, above a train station entrance in the Back Bay, on a Fenway Park stadium entrance, and at 34 other locations in Boston and Cambridge.
At night, the Lite-Brite style, battery-operated signdepicting AQUA TEEN HUNGER FORCE glowed cutely and distractingly above eye level -- yet another unstealthy street promo campaign waiting to be noticed or ignored.
Viewed from the sidewalk, and in 8:00am daylight, these signs their exposed wires and crude power packs (black electrical tape over a few C or D batteries) might have looked like vandalism. Or something more sinister. (Ray at MovieCityIndie has a shot of the sign with the electrical tape removed)
If the Massachusetts State Police Bomb Disposal squad and Boston Police response seemed to lack the edgy, larky underground/stealth spirit in which the Mooninite promos were erected, maybe they're still a bit mirthless about their colleague BPD Officer Jeremiah J. Hurley, who was killed in 1991 while attempting to defuse a bomb in the city's Roslindale neighborhood. (His untimely death was captured by local news cameras and then shown on national television, all in the interest of public safety, of course.)
As the Boston Globe reports:
For hours, police treated the signs, about 1 by 1-1/2 feet with protruding wires and batteries, as potentially dangerous until they found one in a darker area, where the cartoon character pattern was clearly visible, triggered by an absence of sunlight. A Boston Police analyst later recognized the cartoon, and it was proclaimed a hoax -- drawing far more publicity than Turner Broadcasting System Inc. ever contemplated.
Boing Boing broke the news around 3pm that the objects weren't a hoax or political statement but part of street/outdoor ad campaign for Cartoon Network's AQUA TEEN HUNGER FORCE, which airs late at night on Adult Swim block. (The animated series about a laid-back trio of friends -- a milkshake, a package of french fries and a hamburger meat patty - is also coming to cinemas; First Look will release a 86-minute feature film version of AQUA TEEN HUNGER FORCE on March 23.)
An Arlington, Mass. artist -- who bears a remarkable resemblance to Aqua Teen Hunger Force character Frylock -- was arrested Wednesday evening and is expected to be charged in Middlesex County Court on Thursday morning. Police questioned Peter Berdovsky, 27, for two hours at the home of his lawyer, and then perp-walked him in front of waiting TV cameras. Police said that the suspect was helping authorities locate all the signs, and that all signs were "inert" and harmless. UPDATE: A second suspect, Sean Stevens, a 28 year old artist/electronics expert from Charlestown, was arrested late Wednesday night. Both men are now being arraigned on charges of placing hoax devices and disorderly conduct--CNN and Fox have live footage of police perp walking them, like, two blocks from wherever they parked to the Charlestown courthouse.
Berdovsky's attorney, who is also a family friend, told TV reporters that the 26 year old video and installation artist emigrated from Belarus at the age of 17 and attended the Massachusetts College of Art, had recently obtained his Green Card. His client, he said, had been hired by the Cartoon Network to place numerous signs around the metro area and he was cooperating fully with authorities.
As of midnight Jan 31, Berdovsky's website was still up and running, complete with a stylish CV, work samples and multimedia presentation. There are even clips of him and and a friend efficiently hanging the 'toon Mooninites up on buildings, bridges and walls. You can find the site link by looking at the Globe story - they've pulled some photographs of Berdovksy and friend at work.
As pissed off as I was to be locked in traffic for few hours, I would rather hear that the network and their promotions companies - -not any clueless local contractors -- bear the cost of reimbursng the state and city for this massive annoyance.
The ad agency contracted to do promotion for the show, Interference, Inc is offering no comment this evening and their website is offline. The Globe and other Boston sources report that the Arlington artist phoned police early in the day and the media to explain that there was no bomb, that this was an ad campaign, and that he had placed the signs. The Feb. 1 edition of the Boston Globe has an interview with Berdovsky, who says, "It's pretty commonsensical to look at them and say this is a piece of art and installation."
Meanwhile, Turner and Cartoon Network took far too long -- until 4:30pm -- to issue a statement of apology. And this was hours after their cartoon characters -- the Mooninites, surly little videogame figures from AQUA TEEN HUNGER FORCE, had been glimpsed on TV -- in plastic bags and the gloved hands of Mass. State Police Bomb Squad employees. (Mayor Thomas "Mumbles" Menino, still fuming this morning, said that the network's statement was an apology only -- it did not give the locations of the signs.
From these websites for Glitch Crew and for Beatfix Studio -- collectives for digital and technological artists (I think) you can find biographical notes on Berdovsky and Stevens and descriptions of their work.
There's an email contact for each. Maybe the network and the ad agency -- or you -- would like to throw them a few bucks to fund their defense.









