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April 22, 2005
Pascal's wager: what's Sony betting on?
Amy Pascal, who's said a few blunt things in the past about the quality of contemporary movies, talks to the FT about the non-formula for making movies at Sony: " will probably live to regret this, but putting together a slate of movies is really an opportunistic thing. As a company we make 20-24 movies a year that we hope will make money. You try to have 4 or 5 in summertime that you think will be big and will be as entertainment-oriented as you can. You have 4 or 5 movies in November and December that are more family friendly. One of them will be more Oscar-oriented and adult, and you fill in the blanks for the rest of the year. That's pretty much the deal. And then smart journalists ask you about the theory. It's all crap. What you do is make movies that will make money..." In spite of her passion for the 21st-century imagery of Spider-Man, she does not rate any film produced after 1975 among her 10 favourites—which include Last Tango In Paris, All About Eve and Shampoo.... “It’s no longer domestic versus international, it’s just the world. You absolutely cannot make money on a movie that only works domestically.. You read a script and say, ‘This could make money.’ You just make movies you like. You think I don’t?”
Posted by at April 22, 2005 10:35 AM
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