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May 26, 2005
Hal Hartley: 300,000 DVDs to make the cabbage back
Peter Keough talks to Hal Hartley while fretting in the Boston Phoenix about what 'indie' means on a George Lucas planet: Hartley "had long been annoyed by ads using classic rock-and-roll songs... "I heard the Beatles’ ‘Revolution’ playing over a Nike commercial... There seemed something wrong about that. Overhearing people’s casual conversations with each other, I notice how everyone’s saying the same things. People give the impression that they’re expressing themselves individually, but they’re all talking like some character on a popular sit-com. We feel like we’re being flattered all the time for being original, but in fact we’re all just buying into the same things." ... Hartley decided to do something he had never done before —distribute his new movie himself. "When we finished the ilm, we realized we had something that was considerably outside the mainstream, and somewhere along the line, the boundary between producing a movie and distributing it dissolved. We’re not making a ton of money. I’m happy we just finished the New York run and the theater made money. We’ll have to sell something like 300,000 to make our money back. I don’t think that’s very likely."
Posted by at May 26, 2005 06:44 PM
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