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October 31, 2005
Where Harvey will get his gloss: L'Oreal p.r.'s
As Weinsteinco soldiers up, the Bros. also put on their pretty face, with a press release about their union with L'Oreal Paris. "This first ever, long-term partnership between a motion picture company and a major cosmetic brand is being established to further the natural association between the worlds of film and beauty." Cue: Golden Globes and Oscar ceremonies.
Junket duty is indicated as well: "In addition, L'Oreal's expert makeup and hair teams will support all promotion of Weinstein Company films." Scream and skin cream again: "As part of the partnership, L'Oreal will be the official exclusive beauty sponsor of all of The Weinstein Company and Dimension Films' US theatrical premieres over the next two years, beginning in January 2006."
Posted by pride at October 31, 2005 09:57 AM
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