« Gary Arnold loved it: The Passenger | Main | Back to the future: cultural crackdowns in Iran »
November 26, 2005
In the Schwimmer: marketing an indie drunk
Michael Booth in Denver Post has a nice lede before having to talk about Duane Hopwood: "When marketing a $1 million independent film, a downbeat tale of an alcoholic stumbling through the gray winter of Atlantic City, the entire strategy hangs on David Schwimmer's familiar chagrined look and three-day stubble. Literally... Writer-director Matt Mulhern sits in a Denver restaurant and watches his marketing budget go from Schwimmer's fork to his mouth. "We blew it on that chicken roll," Mulhern says with a shrug. "That's the budget, right there."
Posted by pride at November 26, 2005 11:37 AM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)