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December 15, 2005
New biz cards after six years: Lionsgate saws off a space
After a quarterly downturn, Lionsgate cuts back on space, introducing "a new, one-word corporate logo and name, aimed at turning the company into a recognizable brand, before a gathering of reporters at its Santa Monica, Calif., offices on Thursday. The new logo drops the space between Lions and Gate and puts the name in all capital letters, with a curved E at the end. It also loses the second word of Entertainment...
CEO John Feltheimer said "the logo change should have a “tremendous impact” on the Lions Gate brand and joked that he has had the same business cards for six years despite the company’s growth." (The version above presumably is a representation of Vancouver's Lions Gate horizon, where the name of the company originated.)
Posted by pride at December 15, 2005 02:48 PM
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