« Sundance on Ice: The Escape | Main | Sundance's biggest story... »
January 30, 2006
Brokebucks Mountain: BBM year's most profitable?
WSJ's John Lippman tracks the marketing strategy of Brokeback Mountain: "I'm more proud of what we didn't do with this film, as opposed to what we did do," says James Schamus, co-president of Focus Features, explaining the contrarian marketing and distribution strategy behind the $14 million film.... How did "Brokeback" break out? By surgically targeting where the movie would play in its initial release; selling it as a romance for women rather than a controversial gay-bashing tale; and opting out of the culture wars rather than engaging them... "We will never turn the release of the film into a political circus act -- ever," says David Brooks, the studio's president of marketing." [More figures and facts at the link.]
Posted by pride at January 30, 2006 01:19 PM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)