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March 28, 2006
Crickets catch up: somebody reads 'em
Variety's Barbara Scherzer reports that moviegoers still read the papers; cue chorus of slumbering crickets. A Neilsen NRG survey asserts that "84% of moviegoers said that they use a newspaper with varying frequency. The Entertainment Section of the paper is used most by moviegoers, with a 65% useage rate... 
half of all moviegoers said that the newspaper was their primary source used in making movie plans." As for the film crickets: "For movie reviews, the most influential type is one that is printed in a newspaper (26%) which equals the influence of a review that appears on TV. The study found that a positive movie review is more likely to increase a moviegoer's interest than a negative review will detract their interest."
Posted by pride at March 28, 2006 08:39 AM
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