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July 18, 2006
Snakes and crickets: establishing the food chain
Variety reports crickets won't even get standby for Snakes on a Plane. Dave McNary writes: "Taking the route employed by many genre films, New Line has decided to avoid any potentially buzz-killing pre-release reviews... "Snakes," which has developed a surprisingly high interest level on the Internet in the past year, will launch without press screenings prior to its first late-evening showings on Aug. 17. The pic, starring Samuel L. Jackson, will open at 2,500-plus [screens]... "Understanding that [fans] would be the driving force behind the film, we decided early on they should be the first to see it," McNary quotes New Line. "They will have the opportunity on Thursday evening, Aug. 17, at 10 p.m. shows across the country. We are not planning any advance media or promotional screenings prior to that."
Posted by Ray Pride at July 18, 2006 11:59 AM
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