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January 21, 2007
Swag the dog: Sam Jackson's givin' it away
The tsunami of swag has only begun, and this bit of p.r. is an auspicious leap into the absurd: "When Samuel L. Jackson presents his new film at Sundance, he’ll fuel the buzz of Black Snake Moan with a bluesy thump. Jackson will be gifting OAKLEY THUMP PRO digital music eyewear to a lucky few. Only 20 Special Edition versions of the Oakley invention will be created and 
each will come preloaded with three songs from the film soundtrack. The frame will be customized with Jackson’s guitar graphic and signed with the film title, laser etched in the lens. And because Jackson loves to golf with lenses that darken automatically, we’re crafting them with Oakley Activated by Transitions Photochromic™ lenses... THUMP PRO combines the world’s best optics with a fully integrated digital audio engine. Its adjustable speakers can be positioned for a perfect fit, and all controls are built into the frame for easy access. Engineered for sport training, the sweat resistant design blends all-day comfort with the freedom of interchangeable lenses that let you adapt to any environment." [Including Park City, Utah.]
Posted by Ray Pride at January 21, 2007 03:38 PM
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