« Coming in December from Criterion... | Main | The Reeler talks Last Winter (and Hostel) with Larry Fessenden »
September 17, 2007
Wes Anderson gets in the toybox with Ma Bell
Extending theatrical-style scene changes that Francis Ford Coppola hoped to perfect after One From The Heart caught fire from sea to shining sea (and that George Clooney did cleanly in Good Luck, And Good Night) Mr. Anderson and the phone company collaborate on some Klever Krayoning. Or, as Reuters puts it "hiply," "AT&T plans edgy wireless ad campaign." "AT&T Inc said on Tuesday it was launching a new corporate advertising campaign, with ads designed to convey a younger, edgier style associated with wireless. The company's "Your Seamless World" corporate ad campaign features situations that "speak to the on-the-go lifestyle of today's consumers and businesses." The campaign includes six television spots overseen by Wes Anderson... AT&T also said it will now use orange as its primary corporate color. Ads, company signage and its Web site are undergoing a "color makeover," the company said. "The new initiatives are designed to highlight how AT&T helps connect people to their worlds wherever they live and work," AT&T Chief Executive Randall Stephenson said in a statement. "We want to ensure this message is reflected in our brand."
Posted by Ray Pride at September 17, 2007 03:14 PM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)