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April 01, 2008

Meth and madness: 3 new shorts by Alejandro González Iñárritu

Alejandro González Iñárritu is one of the directors contributing to The Meth Project; they're linked as part of "Phase 4" on that page, where you can watch or download. Or, you can use direct links for "Family"; "O.D." and "Sister". Reports the group, "The television ads methX2xAGI_58.jpgdirected by Mr. Iñárritu, along with four print and nine radio ads will begin airing in Montana immediately, and will reach at least 80% of the state’s teens three times each week. The Meth Project was created to address what the United Nations International Narcotics Control Board and the National Association of Counties consider the number one drug problem in American – methamphetamine. The Meth Project is a large-scale prevention program aimed at reducing first-time Meth use through public service messaging, public policy, and community outreach. Central to the program is a research-based marketing campaign that graphically communicates the risks of Meth use."

Posted by Ray Pride at April 1, 2008 03:58 PM

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