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July 02, 2008
Behind the scenes of Eurocinema
Eurocinema may be a success, reports Glenn Garvin of McClatchy Newspapers. "[V]ideo-on-demand brainchild Eurocinema is in 20 million homes and adding half a million more every month - and doing it by defying practically all conventional wisdom about the tastes and habits of American television viewers. The channel, headquartered in a Miami high-rise, offers no movies in English, no movies that have won Oscars - in fact, just about no movies that [the average viewer] has even heard of... Eurocinema is now available on Time Warner and Charter cable systems across America as well as DirecTV’s satellite service, and will join the Dish Network satellite lineup next month... "We’re trying to take advantage of the limited availability of foreign films here. In New York or Los Angeles, it’s easy to see foreign films. Denver, or even South Miami, not so much... You take 10 movies made in Europe, and maybe three are really good," says Perioche. "Of the three, one will probably be picked up for distribution in the United States. And that leaves two very good films that won’t be seen here. Those are the ones we want, even if nobody’s ever heard of them." [More detail at the link.]
Posted by Ray Pride at July 2, 2008 05:18 PM
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