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September 18, 2008
Peter Broderick's New World of Distribution
Peter Broderick's compiled some of his current notions about where indie distribution's going. Part of the introduction follows; you can also download a PDF of the whole shebang 
be more tenacious, and take more risks. There are daunting challenges and no guarantees of success. But this hasn’t stopped more and more intrepid filmmakers from exploring uncharted territory and staking claims... Independents who are able to make overall deals are required to give distributors total control of the marketing and distribution of their films. The terms of these deals have gotten worse and few filmmakers end up satisfied. All is not well for companies and filmmakers in what I call the Old World of Distribution. At Film Independent’s Film Financing Conference, Mark Gill vividly described “the ways the independent film business is in trouble” in his widely read and discussed keynote. Mark listed the companies and divisions that have been shut down or are teetering on the brink of bankruptcy, noted that five others are in “serious financial peril,” and said that ten independent film financiers may soon “exit the business.” Mark made a persuasive case that “the sky really is falling… because the accumulation of bad news is kind of awe-inspiring.” While he doesn’t expect that the sky will “hit the ground everywhere,” he warned “it will feel like we just survived a medieval plague. The carnage and the stench will be overwhelming.” Mark’s keynote focused on the distributors, production companies, studio specialty divisions, and foreign sales companies that dominate independent film in the Old World. Mark has many years of experience in this world. He was President of Miramax Films, then head of Warner Independent, and is now CEO of the Film Department. He sees things from the perspective of a seasoned Old World executive. I see things from the filmmaker’s perspective.
For the past 11 years, I have been helping filmmakers maximize revenues, get their films seen as widely as possible, and launch or further their careers. From 1997 until 2002, I experienced the deteriorating state of the Old World of Distribution as head of IFC’s Next Wave Films. After the company closed, I discovered the New World of Distribution in its formative stages. A few directors had already gotten impressive results by splitting up their rights and selling DVDs directly from their websites. Filmmakers started asking me to advise them on distribution, and, before I knew it, I was a “distribution strategist” working with independents across the country and around the globe. Since late 2002, I have consulted with more than 500 filmmakers. While some have taken traditional paths in the Old World, many more have blazed trails in the new one. I’ve learned from their successes and failures and had the opportunity to share these lessons with other filmmakers, who then have been able to go further down these trails. It has been very exciting to be able to participate in the building of the New World, where the old rules no longer apply." [More at the link or download above.]
Posted by Ray Pride at September 18, 2008 01:32 PM
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