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January 08, 2009
[PR] Che roadshow soldiers on: 9 more cities before VOD
In the morning mail: IFC FILMS TAKES “CHE” ON THE ROAD AGAIN
Roadshow Edition to open in 9 additional markets including San Francisco following sold out screenings in New York and Los Angeles
"IFC Films, one of the leading independent and foreign film distributors, announced today that it will take “Che,” the Special Roadshow Edition on the road again to 9 additional markets on Friday, January 16th following the huge success of the film in New York and Los Angeles. In just three weeks, the film has grossed $244,857 from single theater engagements with only two shows a day in New York and Los Angeles. The film will open in Chicago on Friday, January 16th at the Landmark Century Center.
“Che” had the highest week gross of 2008 at Landmark’s Nuart Theater in Los Angeles with a take of $26,130. At the IFC Center in NY, “Che” had an amazing run with a first week gross of $37,451, setting a new record for the IFCCenter as its top-grossing week ever. Its momentum continued to build in its second week, selling out 12 of its 14 shows, as its second week gross rose to $46,000.
On January 16th, “Che,” the Special Roadshow Edition, will unspool in 9 additional markets. Like in New York and Los Angeles, the film will be shown in its entirety, commercial and trailer free with an intermission and limited edition program book at every screening. Said Steven Soderbergh, “A lot of people told me I was crazy to push for a Roadshow presentation of ‘Che,’ because American moviegoers aren’t adventurous enough. Fortunately, the results in New York and Los Angeles prove otherwise. IFC Films has backed the Roadshow idea from the beginning and I am totally psyched that they are taking this version out on the road, where it belongs.”
Said IFC Entertainment President Jonathan Sehring, “’Che’ has turned out to be the event we hoped it would be. It has been thrilling to see the lines around the block, the cheering crowds and the discussions the film has caused. We’re thrilled we can make Steven’s original vision available with the support of Landmark Theaters and City Cinemas.” Beginning January 21, “Che” will also be available in homes nationwide via IFC In Theaters on-demand service. [Bookings and the rest of the release below.]
The markets include:
Boston
(Landmark Kendall)
Chicago
(LandmarkCenturyCenter)
Dallas
(Landmark Magnolia)
Houston (City Cinemas Angelika)
Minneapolis
(Landmark Uptown)
Philadelphia
(Landmark Ritz 5)
San Francisco
(Landmark Embarcadero)
Seattle
(Landmark Varsity)
Washington
DC
(Landmark E Street)
“Che,” directed by Steven Soderbergh from a screenplay by Peter Buchman and Benjamin A. van der Veen based on the diaries of Che Guevara, stars Benicio Del Toro (Che), Demián Bichir (Fidel Castro), Santiago Cabrera (Camillo Cienfuegos), Elvira Mínguez (Celia Sanchez), Jorge Perugorría (Joaquin), Edgar Ramirez (Ciro Redondo), Victor Rasuk (Rogelio Acevedo), Carlos Bardem (Moises Guevara), Joaquim de Almeida (Barrientos), Eduard Fernández (Ciro Algaranaz), Marc-André Grondin (Régis Debray), Catalina Sandino Moreno (Aleida Guevara) and Franka Potente (Tania).
The impressive opening of “Che” continues IFC's recent string of commercial and critical success for its films, including the acclaimed “A Christmas Tale,” starring Catherine Deneuve and directed by Arnaud Desplechin, which just crossed 1 million dollars at the box office and has appeared on over 75 top 10 lists nationwide and also been nominated for a Critics Choice Award. It is currently playing in select cities across the country and available in homes nationwide via IFC In Theaters video-on-demand service. Upcoming anticipated films from IFC include “Gomorrah,” an Italian crime drama about the Neapolitan mafia inspired by a true story, and “Hunger,” the Irish drama about IRA activist Bobby Sands, who died in a Northern Ireland prison on hunger strike. “Gomorrah,” the recipient of the Grand Prix at Cannes earlier this year, was nominated for a Golden Globe for Best Foreign Film last week, and also recently received five European Film awards including Best Picture and Best Screenplay. The film had a one-week awards qualifying run in Los Angeles in December. “Hunger,” also received a European Film Award for Best European Discovery as well as numerous awards from prestigious film festivals around the world. Both “Gomorrah” and “Hunger” will be released theatrically and via video-on-demand in 2009. Other upcoming IFC releases include Golden Globe Best Foreign Film nominee “Everlasting Moments,” from acclaimed Scandinavian director Jan Troell.
A leader in the independent film industry, IFC Entertainment consists of multiple brands that are devoted to bringing the best of specialty films to the largest possible audience: IFC Films, Festival Direct, IFC Productions, and the IFCCenter.
IFC Films
is a leading distributor of independent film. Its unique day and date distribution model, “IFC In Theaters,” makes independent films available to a national audience by releasing them simultaneously in theaters as well as on cable’s On Demand platform and through Pay-Per-View, reaching 50 million homes.
IFC Festival Direct
features a wide selection of titles acquired from major international film festivals and offers them exclusively through Video on Demand.
IFC Productions
is a feature film production company that provides financing for select independent film projects.
IFC
Center
is a three screen, state-of-the-art cinema with luxurious seating and HD digital and 35mm projection that shows art-house films in the heart of New York's Greenwich Village. IFC Entertainment's companies are subsidiaries of Rainbow Media Holdings LLC.
Posted by Ray Pride at January 8, 2009 10:03 AM
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