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May 19, 2006
Now You, Too, Can Shill For Gore, Paramount Classics
Right on the heels of the news that Paramount Classics is officially an afterthought in its own organization, the distributor is putting the word out that we credulous, pajama-swaddled bloggers are indeed paramount to its marketing push for the new Al Gore/global warming doc, An Inconvenient Truth.
In fact, the folks at Technorati want you to know they are partnering with Paramount to run a live feed of Truth-related blog entries from around the Web, all of them zombiesquely positive, natch, with a few curious selections (the one-off post on this MySpace page, for example, or this appalling cry for help from one of the marketing newbies chained to her desk in the studio's dank intern dungeon) popping up out of nowhere every now and then. The feed flows directly into Truth's own blog, theoretically allowing writers an instant audience with Al Gore and the few hundred hippies who have electricity.
Anyhow, the exciting thing here is that Truth has finally democratized blurb-whoring, making it easy for anyone with a blog to pare his adulation to one exclamatory adjective and a brief, hyperbolic sentence defining the film's phenomenon--something along the lines of, "Warm! An Inconvenient Truth knocked my Birkenstocks off!" You get the idea, and if you do not, then practice--Paramount needs you.
Posted by stvanairsdale at May 19, 2006 10:01 AM
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Comments
Nah... not an intern chained to my desk, and not affiliated with Gore's film. Just a newbie blogger plugging a film I believe in. Thanks for the incoming link though, even if you thought it was appalling, your post gave me a good laugh.
Posted by: Stanley at May 24, 2006 10:56 AM
And yet somehow you think you're more qualified to opine than the blurb-whoring masses? What credentials do you have that allow you to suppose that the blogging world, nee the internet in total, is not made up of people just like yourself... looking to express valid opinions and thoughts and ideas in the hopes of furthering communication and the the free exchange of ideas? And what's so wrong with Gore's film in the first place? At least the guys actually doing something CONSTRUCTIVE with his time.
Posted by: Anonymous at May 24, 2006 11:26 AM