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June 29, 2006
And Now, Award From Our Sponsor: LAFF Gives 'Gretchen' Gold-Plated Stack of Target Cards
As rusty a taste as reading about the The Dawn Hudson Starfuck-a-Thon leaves in my mouth, I have to hand it to the Los Angeles Film Festival for presenting its--ahem--Target Filmmaking Award to Steve Collins. The writer/director took home $50,000 in Cherokee dress pants and three-for-$9.99 detergent cash for his nifty debut feature Gretchen, which garnered a little less-affluent New York acclaim a while back as the opening-night title in this year's Rooftop Films series.
IndieWIRE editor Eugene Hernandez reports that Collins' acceptance speech included this wince-inducing cry of gratitude: "Thank you very much. I'll go shop at Target now!" Ha. What the poor guy doesn't know is that Hudson and Film Independent have added to an "Executive Producer: Target" credit to Gretchen's first reel and provided the $50,000 for Collins to reshoot key scenes to feature that white dog with the Target logo over its eye. Anything left over can go to lobbying the chain to carry the film in its DVD departments. If there is anything the LAFF has taught us, it is to think outside the box, if not the box store.
Posted by stvanairsdale at June 29, 2006 11:39 AM
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