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August 02, 2006
Today In Movie Marketing Milestones: 'WTC' and 'John Lennon' Take the Internet For a Spin
Following on the broken heels of yesterday's momentous LiveMansion: The Movie profile, a few higher-end distributors have established "new" and "interesting" ways to market their wares online. For starters (via Defamer), Paramount has booked a MySpace profile for World Trade Center, complete with a trailer, official links and 138 friends as of this writing. Of course, WTC represents a perfectly natural basis for so many of these budding friendships--especially that of one "mmmBUTTER =]", who enthused, "thys movie l0oks pimp. ima definitely see it!!" And knowing how the 'Mount has so relentlessly (and intelligently) targeted teens and young adults in its WTC campaign, count on Miss Butter to bring her posse. Tight!
Not to be outdone, the evil geniuses at Lionsgate this morning launched their own offensive for David Leaf and John Scheinfeld's documentary The US vs John Lennon, slated for a Sept. 15 release in New York. Beyond the easy revival of Lennon's famous War is Over! billboard in Lower Manhattan, Lionsgate also whipped up this mildly clever official Web site (above) playing on the overt, hippie-phobic reactions to Lennon's political protests. Frankly, though, it is not a real Drudge Report mockup without the omnipresent Flashing Light of Imminent Doom and the musty, closet-dwelling smell of a certain chapeaued editor.
But hey--this is the studio that brought you Crash. Authenticity is a small price to pay for hype.
Posted by stvanairsdale at August 2, 2006 12:39 PM
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