Friday Night Fever (news)
For buyers and sellers at Sundance, hump day comes well before the middle of the fest. By Sunday night some will be licking their wounds, some toasting success and others lying in wait, waiting for prices to drop on good films.
All eyes will be on the all-star cop drama Brooklyn’s Finest, questioning whether it will ignite a bidding war or have a slow sales burn. Last year was the opening weekend when docs beat big features just like it, with American Teen and Roman Polanski: Wanted and Desired prompting the most immediate bidding wars for much smaller than hoped for amounts. Friday will indicate if the same scenario could play out this weekend.
Five of at least a dozen potential sales are unveiled: the eco-family saga No Impact Man, the advertising study Art & Copy, the Anna Wintour portrait The September Issue (in a far-away SLC theater, natch), the journo examination Reporter and Spike Lee’s filmed Broadway musical Passing Strange. A sixth doc available in the industry office, the Doors study When You’re Strange, has failed to light any fires so far.
Sundance insiders say the extreme coming-of-age saga Push: Based on the novel by Sapphire (yes, that's the full name) may be a surprise hit, but the speed of its sale will likely be linked to response to Finest. Buyers will likely be finishing a 6:15 screening at the Eccles when the 8pm Push screening begins at the Racquet Club.
Early viewers are getting an advance look at the gay porn-themed buddy comedy Humpday and the interracial teen friendship drama Toe to Toe, but no film seems huge enough to generate any immediate sales. Stop back late tonight for a preview of (and road map to) a busy Saturday, along with our chart updates on the odds each film has to nab a buyer.
