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October 21, 2005

The Producers Trailer (America)

Not only is the trailer for The Producers a vast improvement over the one that leaked out from Europe a few months ago, but it is one of the best marketing examples in recent months.

*They get in a good 4 or 5 big laughs in 2 minutes.

*They address any question people might have about Uma Thuman singing and dancing by showing Uma singing and dancing.

*Unlike the Eruo-trailer, they set up jokes properly and let them play.

*It targets its audience clearly. "I'm not going into the toilet... I'm going into show business!"

It really is a fine piece of cutting, encapsulizing some scenes in just three or four shots without laying on the jokes. Cutting quik shots from "Springtime For Hitler" is really nicely done.

And though Um and Will Ferrell get an imbalanced amount of time in the trailer, I think it works well. Can't wait to see how it plays for an audience.

Posted by poland at October 21, 2005 11:03 AM

Comments

It looked like ... the stage musical. Just with a better view than from the balcony seats. Will people really pay to see the same thing they probably paid scalper prices to see on Broadway?

Posted by: Prof. Xavier at October 21, 2005 12:32 PM

as with PHANTOM, the trailer fails to actually show anyone singing, like in a musical (Farrell is on a stage)...except for Uma's note or two. this is the wierdest phenomenon i've ever witnessed in movie marketing. studios seem terrified to promote musicals. the CHICAGO trailer did the same thing (they showed JONES doing "All That Jazz" on a stage, but no one else sang). This is like a sci-fi or fantasy film trying to hide its special effects. when will they realize that the public knows perfectly well what a musical is. we were all brought up on them...OZ, SOUND/MUSIC, SESAME STREET, etc. etc. etc. with videos in the house, kids have been given access to musical entertainments more often than older generations. this is ludicrous. big stage shows are making billions (unlike movies). proper marketing will tap into that lucrative audience. hollywood, once again, doesn't get it.

Posted by: Bill at October 21, 2005 12:56 PM

Why are they advertising the fact that Mel Brooks didn't direct?

Posted by: en at October 22, 2005 03:20 PM

"Why are they advertising the fact that Mel Brooks didn't direct?"

DGA contractual obligation. If you say the name of either the writer or the producer (in this case, Mel is both), then you must mention the name of the director as well.

Posted by: Cadavra [TypeKey Profile Page] at October 24, 2005 04:41 PM