The Hot Blog: Monster In Ads

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May 04, 2005

Monster In Ads

I have to say, the New Line spots for Monster-in-Law are the best spots I've seen in months. They are tight, funny, hit the right notes, and move with a slick assurance.

They take the Universal comedy advertising formula, which is to repeat the gags until America is dreaming them. ("My breasts seem bigger...") Then they do more change-ups. Perhaps it is because they have more material to work with than some films have. But there are enough confrontation set pieces in the movie for three or four spots with pretty much the same theme. I prefer the Wanda Sykes tags, but the spots are really making it seem that we can look for a bigger opening than has been expected.

P.S. Universal is still Kicking & Screaming... "The meek shall inherit the turf." Funny.

P.P.S. Just realized that there is a Monster-in-Law ad on this blog page... a little awkward... but you'll have to trust my honorable intentions on this one.

Posted by poland at May 4, 2005 09:54 PM

Comments

Haha...just admit it Dave, you've completely sold out for Lopez and Fonda. It's okay. No man could hold out forever against those two.

Posted by: Dan R% at May 4, 2005 10:19 PM

Or, it could just be that the movie is good.

Rob Luketic is a good comedy director (see; Legally Blonde, and he even made Todd Hamilton decent) so I have faith that Monster-In-Law will be wonderfully FUN. Plus, Jane Fonda is great and Jennifer can be good when working with good material.

(Australia isn't getting Sin City till August now... what the fuck?)

Posted by: KamikazeCamel at May 5, 2005 12:16 AM

Good. Australia should avoid that suckage at all
cost. Also, Lopez looks stunning in those ads. That
sleevless number? Dear god.

Posted by: L&DB at May 5, 2005 03:13 AM

Didn't care for Legally Blonde, and Win a Date With Tad Hamilton is a terrible movie. Even by chick flick standards. This doesn't appeal to me at all and I would have to be paid a serious amount of $ to see it.

Posted by: Stella's Boy at May 5, 2005 06:41 AM

win a date with tad hamilton is one of the worst movies of the past few yrs. a total rip off. like any girl would give up on the rich, successful good guy for her lame best friend that she never had romantic eyes for until he got jealous? at least they could have made it an interesting choice. it was a movie that never took it up a notch and settled for below average

Posted by: bicycle bob at May 5, 2005 06:49 AM

I like Will Ferrell a lot, but Kicking & Screaming just doesn't look all that funny to me.

Posted by: Stella's Boy at May 5, 2005 07:55 AM

Under normal circumstances, M-I-L should open huge, but don't forget that there's still a sizable amount of "Hanoi Jane" hatred out there, especially in the South, so that could depress the numbers somewhat.

(Funny how the wingnuts keep telling us to "get over" the stolen elections, yet they can't let go of a speech she made 34 frickin' years ago.)

Posted by: TheBrotherhoodOfTheLostSkeletonOfCadavra at May 5, 2005 10:37 AM

J Lo has been on a really bad streak here.

Posted by: Terence D at May 5, 2005 11:04 AM

J.Lo actually had "Shall We Dance" make something around $60mil last year and no matter what way you spin it, that's a good total for a ballroom dancing movie. It was huge overseas too, so...

But, seriously, I don't exactly think that Monster In Law was being aimed at Southern conservatives. So it probably won't miss them...

Posted by: KamikazeCamel at May 9, 2005 01:00 AM

j lo was barely in that. they sold that as a richard gere movie and tried to hide her.

Posted by: bicycle bob at May 9, 2005 06:42 AM

Posted by: home equity loan at June 15, 2005 05:56 PM

The Hot Blog

May 04, 2005

Monster In Ads

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