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July 19, 2005
Guerilla Ad
MasterCard guerilla-ed Charlie & The Choclate Factory with a commerical for adults with a hipster vesion og "Pure Imagination" from Willy Wonka & The Chocolate Factory.
Clevah.
Posted by poland at July 19, 2005 08:26 AM
Comments
why didn't they play these last week? weird to have a new marketing kick a week into a release.
Posted by: bicycle bob ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at July 19, 2005 03:21 PM
Haven't seen this yet. Any links to it?
Posted by: BluStealer at July 19, 2005 03:35 PM
Now that they have the kids market cornered they should be appealing to adults. Adults who loved the movie as kids. I know a lot of friends who are put off by it thinking it is a kiddie movie.
Posted by: Bruce at July 19, 2005 03:36 PM
I'm glad that Warners is stepping up finally to embrace the promotion of CATCF beyond the kiddie appeal. It's going to be a classic when all is said and done.
Posted by: Sandy at July 19, 2005 05:36 PM
I don't think these ads have anything to do with WB... it would be MasterCard taking advantage of a wave they saw coming...
Posted by: David Poland at July 19, 2005 06:36 PM
Are they playing national yet or maybe online?
Posted by: Bruce at July 19, 2005 06:40 PM
Saw it on ABC's Nightline last night.
Posted by: David Poland at July 19, 2005 06:52 PM
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