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September 11, 2005
Early Box Office Analysis
The Exorcism of Emily Rose, which the Friday estimate is actually a little high for, will be Sony’s second highest opener of this year, after Hitch. And don’t worry... it isn’t because of quality.
Even better, it will be the third highest opening in September in movie history. On top of that, it will open to more than the grosses of films 2-7 combined.
Pretty danged good.
My sense is that the film is riding effectively on the coattails of both White Noise – based on a true story – and The Exorcist, which is still hugely appealing if you can convince the potential audience that they will be really scared. You can also now throw away all the “horror is dead again” crap created by the poor showing of Dark Water.
The Constant Gardener's 39% drop is a bit of a disappointment, though one hopes it can rebound over the rest of the weekend.
The Man is anything but.
Meanwhile, The 40 Year Old Virgin will pass $60 million this weekend, Red Eye will pass $50 million, and Wedding Crashers will pass $200 million on Wednesday or so. Wedding Crashers could pass Charlie & The Chocolate Factory and Batman Begins to become the third highest grossing film of the summer. It’s already the eighth highest grossing comedy of all-time.
Early Friday Numbers
1. The Exorcism of Emily Rose - $11.6m
2. 40 Year Old Virgin - $2.5m
3. Transporter 2 - $2.4m
4. Red Eye - $1.4m
5. Constant Gardener - $1.4m
6. The Man - $1.5m
7. Brothers Grimm - $1.0m
8. Wedding Crashers $.9m
Posted by poland at September 11, 2005 08:53 AM
Comments
Emily Rose definitely succeeded because it had a great trailer (that played on the exorcism part). And with a title like that blind movie goers (er, those that show up and pick what to see then) surely chose that over something a pathetically named like 'The Man' (even worse than 'The Cave'!)
The annoying thing about a performance like this of a movie like this is that all these people who love to talk about the slump won't actually find a positive in this. They will instead talk about how it's a crap movie and that it'll drop a whole lot next weekend.
Still, what a name for a movie. I love it.
Posted by: KamikazeCamelV2.0
at September 11, 2005 09:54 AM
I had nightmares about "The Man" having "Bringing Down the House"-type numbers. Consider me relieved.
I do hope Jackson and Levy enjoy the houses the movie bought them, though.
Posted by: Josh Massey
at September 11, 2005 03:14 PM
i would hope virgin would pass more than $60 mill. this weekend considering it's already made $77 mill.
Posted by: martin
at September 11, 2005 04:17 PM
Wedding Crashers is an absolute juggernaut. 200 mill for a comedy that isn't directed at kids. Wow.
Posted by: joefitz84
at September 11, 2005 06:11 PM
With the way 40 Yr Old Virgin starter, 60 mill is not that good of a number for it. I was expecting at least 90-110 after the great first 2 weeks.
Posted by: PandaBear
at September 11, 2005 08:38 PM
The Constant Gardener is pretty much dead. Their marketing campaign and the time of release and the subject matter did it in.
Posted by: Angelus21
at September 12, 2005 03:10 AM
Are you sure 40 yr is only at $60 mil? Another site has it at $82.3 m
Posted by: eoguy
at September 12, 2005 04:37 AM
Virgin is definitely at $82.3mil. I don't know where you're getting that $60mil number. It should reach $100mil by the end of it's run.
Posted by: KamikazeCamelV2.0
at September 12, 2005 05:24 AM
it was at 50 mill by week 2. everywhere else has the flick at 82 mill. could make a run at 100.
Posted by: bicycle bob
at September 12, 2005 02:14 PM
Are people that desperate for a first run movie that Emily Rose can make that much?
Posted by: Josh
at September 12, 2005 03:07 PM
I guess we can all forget about The Constant Gardener. Because I think its over. Award wise too.
Posted by: Bruce
at September 12, 2005 04:24 PM
People like seeing opening week movies. Some more than others. Horror types always do really well week one.
Posted by: Terence D
at September 12, 2005 06:52 PM
They really sold the hell out of Emily Rose. They earned that opening week gross.
Posted by: Angelus21
at September 13, 2005 03:14 AM
it has to be better than hitch. it has to be.
Posted by: bicycle bob
at September 13, 2005 02:37 PM
What was wrong with Hitch? My man Will carried the day there. He is really a great actor. You may get a bad movie now and again from him but he always comes to play. Like Tom, Russel, Mel and Denzel. You know you're getting their A games.
Posted by: LesterFreed
at September 13, 2005 03:18 PM
The real story of Hitch, to me, is that Kevin james picked a real good vehicle to get into films with. Latching onto Will Smith's coattails was a very smart move on his part. Beats Ray Romanos hitching his wagon to Gene Hackman.
Posted by: Bruce
at September 13, 2005 04:20 PM
You're going to see the numbers for Emily Rose take a big nosedive in week 2.
Posted by: Mark Ziegler
at September 13, 2005 10:21 PM
Wait a second. Emily Rose wasn't a comedy??? What was I laughing at that whole time?
Posted by: Sanchez
at September 14, 2005 05:43 AM
Oy, MORE people demoaning the fact that a non-film nerd would prefer to see something like The Exorcism of Emily Rose (no matter the quality) than something like The Constant Gardener?
Some people never grasp some things...
Posted by: KamikazeCamelV2.0
at September 14, 2005 09:20 AM
it makes one a nerd to prefer constant gardener to emily rose? a good suspense movie from a pretty great director to a sub standard horror film?
Posted by: bicycle bob
at September 14, 2005 02:22 PM
I usually prefer good popcorn movies to fare like the Gardener. But not in this case. Rose wasn't popcorn fare.
Posted by: Josh
at September 14, 2005 03:01 PM
I usually really like horror movies. I saw The Exorcist of ER and I wasn't too fond. It could have been much better. I have to say. The ads sold the movie.
Posted by: BluStealer
at September 14, 2005 08:38 PM
Once a movie like Constant Gardener drops, thats usually all she wrote for that movie. Hopefully the dvd life will renew peoples interest.
Posted by: Mark Ziegler
at September 14, 2005 10:24 PM
Your typical teenager/date couple aren't going to go see a movie like The Constant Gardener with a group of friends or on a date. They WILL see something like Exorcism of Emily Rose.
It seems that some people can't understand that not everyone has as highbrow tastes as many of the people on here do.
Posted by: KamikazeCamelV2.0
at September 16, 2005 07:58 AM
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