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October 22, 2005

Early Friday Analysis

Doom is looking like it will land somewhere between $16.5 million and $19 million. Either number is lower than the film was tracking and it is way off of what some people thought the tracking meant, because of weaknesses in reaching young moviegoers via surveys. With a start in the range of Universal’s Friday Night Lights, the prospects on this one for a second weekend are a lot weaker, both on quality and the range of people with an interest.

Dreamer is living in the land of Jonah: A Veggie Tales Movie… the enthusiasm from DreamWorks just didn’t seem to be there.

And North Country has to be a major disappointment for Warner Bros, especially after deciding to go out on 2555 screens. Based on recent history, the best they could hope for is Pay It Forward-like business, which although it was mocked endlessly, went on to gross $34 million after a $9.6 million start. The equivalent for North Country - which will not be mocked - could be about $25 million total domestic... which is $5 million more than Whale Rider, which received endless extravagent praise, could muster, even with a Best Actress nomination.

It’s been a sorry month. And irritatingly, next weekend seems to be the first really interesting weekend, with three films that have very specific targets and all of which could find their way to solid success in horror (Saw II), comedy (Prime) and action/adventure (Zorro II). And of course, they are all piled up.


1. Doom - $6m
2. Dreamer - $2.8m
3. The Fog - $2.2m ($17.1m)
4. Wallace & Gromit - $2.1m ($37.9)
5. Elizabethtown - $1,96m ($15.9)
6. North Country - $1.94m
7. Flightplan - $1.4m ($74.4m)
8. In Her Shoes - $1.3m ($24.1m)
9. A History Of Violence - $850,000 ($24.8m)
10. Two For The Money - $730,000 ($19.5m)

Posted by poland at October 22, 2005 06:42 PM

Comments

not pretty. Granted, "It's the movies, stupid" is a valid argument since a badly reviewed video game adaptation and a modestly marketed horse movie wouldn't necessarily guarantee big earnings. However.. this is an ugly weekend, after a number of ugly weekends. Studios are seeing a lot of red right now.

Posted by: martin [TypeKey Profile Page] at October 22, 2005 06:58 PM

It's not pretty because the movies themselves just really stink.

Posted by: Angelus21 [TypeKey Profile Page] at October 22, 2005 07:40 PM

Disastrous is more like it. MORTAL KOMBAT opened to $23 million ten years ago with commensurate hype and anticipation, *and* with worse reviews (actually, I think it may have forgone press screenings altogether). Obviously, video games have grown far more sophisticated since then (in fact, I really don't understand why games like DOOM and HALO are being adapted to film since their appeal is one of first-person immersion), but there's no excuse for this $80 - $100 million production to open under $20 million.

When does the box office recover with a $20 million-plus opening? Next week w/ either SAW II (possible) or ZORRO (highly unlikely)? Nov. 4th w/ JARHEAD or CHICKEN LITTLE?

Posted by: Jeremy Smith [TypeKey Profile Page] at October 22, 2005 07:56 PM

When you say the line "the best it can do is Pay It Forward", I know it must be horrifically bad.

Posted by: PandaBear [TypeKey Profile Page] at October 22, 2005 08:25 PM

The truly Nasty thing has to be Stay, which seems certain to do less than 2M for a weekend despite a relatively starry cast, a prestige director, and a wide release. I'm a bit interested in how Kiss Kiss Bang Bang (with generally excellent reviews) and Shopgirl fared in limited, but we'll have to wait till tomorrow on that.

"Saw 2" goes to 20M next weekend. Remember that the original did 18 and was surprisingly leggy for a horror flick. Prime will perform merely OK, and Zorro 2 is IMHO going to be a substantial BO disappointment--it doesn't have the "big summer flick" traction the original got.

Posted by: MattM [TypeKey Profile Page] at October 22, 2005 10:01 PM

I saw Zorro this morning. 130 minutes of torture. It's going for the kids. Drunken, belching horses and an annoying kid. Lots of slapstick.

Posted by: Stella's Boy [TypeKey Profile Page] at October 22, 2005 10:05 PM

There's a good chance that the teens who wanted to see Doom simply bought tickets for Dreamer and The Fog and then snuck into it. We might see the same thing next week with Saw II

Posted by: EDouglas [TypeKey Profile Page] at October 22, 2005 10:18 PM

Oh, and I think Prime is going to be a megaflop...Saw II wins the weekend followed by Legend of Zorro

Posted by: EDouglas [TypeKey Profile Page] at October 22, 2005 10:19 PM

"It's not pretty because the movies themselves just really stink."

Maybe except that the movies that really stink like The Fog and Flightplan are doing the best, although I've yet to find anyone who liked either movie

Posted by: EDouglas [TypeKey Profile Page] at October 22, 2005 10:21 PM

fog's 46% drop would be explained by underage Doom fans getting in through the loophole. Saw 1 opened to "only" $18 mill. because it opened weekend after Grudge (if I remember right) and the horror crowd available was less than usual. Saw 2 may well open as well as the first one, which considering recent b.o. #'s, would be a success. Prime looks like completely the wrong movie from the Boiler Room guy.

Posted by: martin [TypeKey Profile Page] at October 22, 2005 10:46 PM

The Fog is hardly doing the best. It's performing like any mid-level crappy horror movie.
Flightplan, meanwhile, is quite entertaining as long as you don't think about it too hard.

Posted by: jeffmcm [TypeKey Profile Page] at October 22, 2005 11:09 PM

I know it seems like flogging a dead horse but can I change my comment of ELIZABETHTOWN will be lucky to ooze to 35m like lung butter to probably crawling into its own grave at 25m - thank you. Also I think SAW 2 is going to open quite strong. Forget the 18m of the original - i diagnose this ultra-grim LG tale opening at 22m+

Posted by: Jeffrey Boam's Doctor [TypeKey Profile Page] at October 22, 2005 11:15 PM

Doom is rated R????

Are they out of their fucking minds?

It never even occured to me that this was an R rated movie.

Well... they're lucky to get to $15 million then, I'd say.

It's not that I don't believe that R rated movies can perform like crazy, but for a property like this? Released by a major studio? Next thing those crazy fruitcakes'll try is a live action Thunderbir.... oh.

Posted by: David Poland [TypeKey Profile Page] at October 22, 2005 11:31 PM

The weakness of Doom and The Fog should lead to a very strong opening for Saw 2.

Posted by: jeffmcm [TypeKey Profile Page] at October 22, 2005 11:45 PM

They were out of their minds when they actually greenlit the damn thing, honestly. Even as a gamer who's of age, I'm not touching that thing with a ten-foot pole. Hell, I'd much rather see a Wolfenstein 3-D movie. Blasting Nazis can make for some decent trash entertainment, and zombie Nazis later on to boot. But at least this means no Daikatana movie.

Posted by: Joe Straat [TypeKey Profile Page] at October 22, 2005 11:55 PM

the doom audience is primarly 12-22 yr old boys, with the R they cut about half their audience. Perhaps a $25 mill. opening would have been in the cards with a PG-13.

Posted by: martin [TypeKey Profile Page] at October 23, 2005 12:08 AM

Also I figured Doom would make at least $30 based on the fact that the resident evil movies opened to about $20 apiece, and RE isn't exactly the huge property that doom is/was. But I don't think the marketing on Doom was ever able to turn around the feeling in the air that the movie was a piece of crap. Not sure when/why that feeling started, but the less than compelling trailers didn't help. It may also be that Doom is best-loved by the gamers of 5-10 yrs ago, not the gamers of today.

Posted by: martin [TypeKey Profile Page] at October 23, 2005 12:11 AM

It's rated R!!!

Wow. Can someone tell me if they take full advantage of it? I'm totally up for some over the top Dusk Till Dawn-style trash.

Posted by: Crow T Robot [TypeKey Profile Page] at October 23, 2005 12:12 AM

Why would they release Doom rated R?

Dumb upon dumb.

Posted by: joefitz84 [TypeKey Profile Page] at October 23, 2005 12:33 AM

I only see G rated movies with violence. It's a rule.

Posted by: Sanchez [TypeKey Profile Page] at October 23, 2005 12:35 AM

Further to the RESIDENT EVIL comment, both of those films were rated R, too. DOOM should've certainly made more than $20 million even with its rating.

Posted by: Jeremy Smith [TypeKey Profile Page] at October 23, 2005 12:51 AM

Maybe Resident Evil is a better move than Doom. Might not be so hard to believe.

Posted by: Josh [TypeKey Profile Page] at October 23, 2005 01:37 AM

I really enjoyed Flight Plan,no apologies here. I passed on The Fog,just waiting for Saw 2,which I believe will open to at least $25 million. I saw the premier on Monday of North Country. Well the acting is superb(no suprises there)but the story seemed contrived and predictable(ok it was based on a true story),it was ok, I would mildly recommend it though. Kind of shocked it couldn't pull in about $10 million,I thought the cast would attract a few more... guess not. Eric

Posted by: ETVB [TypeKey Profile Page] at October 23, 2005 01:39 AM

Josh, remember what DP always says: the quality of a movie has nothing to do with its opening weekend.

Posted by: jeffmcm [TypeKey Profile Page] at October 23, 2005 01:44 AM

Saw 2 25 mill? That might be a tad too optimistic. Resident Evil posting up a huge # means quality has nothing to do with BO. DP is right on.

Posted by: Josh [TypeKey Profile Page] at October 23, 2005 02:58 AM

I'm only 20, but I don't play computer games, but even I think the idea for a Doom computer game is old. That game had it's moment years ago. Why bother now?

Kurt Russell should be happy with Dreamer's numbers! But is it possible that even little girls are starting to think Dakota is a creepy alien intent on taking over the world?

North Country was always going to be a tough one because the film itself was apparently not really good enough to sustain a limited release pattern and then expand, nor was the premise strong enough to garner a big-ish opening. And because Theron's perf wasn't "revelatory" like Monster's was to a lot of people, there isn't that curiosity factor (that worked for Halle Berry and Monster's Ball. A bad movie with an over glorified leading perf from a previously un-oscary actress).

As for next weekend? I'm thinking low 20s for Saw II. Mid-High teens for Zorro and low teens for Prime. Prime has the extreme disadvantage of having not only one of the worst posters in recent memory (What's up with the look Meryl is giving on the poster?) but also a truly awful trailer! I swear they've actually included the final scene in the trailer!

(I'll still see it for Uma and Meryl though)

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at October 23, 2005 05:42 AM

I've seen the whole Prime movie from a 2 minute trailer.

Posted by: Angelus21 [TypeKey Profile Page] at October 23, 2005 08:41 AM

If North Country couldn't muster $10 for its opening weekend, there's no way Prime will do more than $5 or so. It's obviously adapted from a one-setting play.

Posted by: jeffmcm [TypeKey Profile Page] at October 23, 2005 10:18 AM

But I think more people would trust a rom-com starring Uma Thurman and Meryl Streep. I mean, it COULD very easily get $5mil opening but I doubt that. I mean, despite the fact that a lot of movies aren't doing that well, most of them are doing more than that! And with much less going for them than "Prime".

And as Angelus said, we've basically seen every thing from Prime in the trailer. In fact, the other night I went to see "In Her Shoes" and saw trailers for "Prime" "Elizabethtown" and some other movie in the same vein and all three trailers gave away everything including their ending. Lame.

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at October 23, 2005 11:24 AM

I love both actresses but it feels like it's getting the same PR treatment as all the Miramax movies that just got dumped, like Proof or Unfinished Life. It goes to show: some of Hollywood's greatest actresses on parade in In Her Shoes/North Country/Prime, and they'll have a combined box office somewhere around that of The Island + Stealth.

Posted by: jeffmcm [TypeKey Profile Page] at October 23, 2005 12:00 PM

I'm shocked that North Country didn't do better cause Warner Bros marketed the hell out of it...Charlize and Woody were everywhere promoting it...there were a lot of positive reviews ever since Toronto. David's right that this is going to be a disappointment, although they might have been better doing a limited release and expanding it later. (What they're doing with Syriana)

Posted by: EDouglas [TypeKey Profile Page] at October 23, 2005 12:49 PM

Prime won't make $5 million. Not sure why it's getting a wide release.

Posted by: EDouglas [TypeKey Profile Page] at October 23, 2005 01:46 PM

Hmmmm, I never understood the type of release pattern studios do to genre horror Halloween types like Saw II and Doom. They release them late in the month where they only have a week or two to capitalize, they do middling business and they repeat again next year.

Meanwhile Emily Rose came out in mid September and is still the highest grossing film of the fall season so far (unless FlightPlan narrowly overtakes it) and will be until Chicken Little comes out.

I can't see any films coming out before Thanksgiving really clicking.

The disappointment of North Country does not surprise. Again, quality aside, it fits very nicely into the been-there-done-that-but I wanna Oscar NOW category.

Posted by: Nicol D [TypeKey Profile Page] at October 23, 2005 02:16 PM

North Country is Lifetime Movie material made edgier for the big screen. This type of film could only work using a Miramax style Oscar campaign. Otherwise, why bother?

Posted by: Wrecktum [TypeKey Profile Page] at October 23, 2005 07:35 PM

"North Country" was doomed from the getgo. Print ads and trailer -- strike 1. The bad review in the Village Voice -- strike 2. Playing alongside "Good Night, and Good Luck" -- strike 3, yerrrrrr OUT!

"Stay" opened outside the national top 10. Its ads resorted to name-checking just like "North Country". SNOB! FLOP!

"Shopgirl" averaged nearly $30K. "Kiss Kiss Bang Bang" averaged better than $20K.

"Prime" may be in trouble due to bad timing. Next week "Capote" finally goes national while "Good Night, and Good Luck" continues its slow-but-steady release.

EDouglas said: "There's a good chance that the teens who wanted to see Doom simply bought tickets for Dreamer and The Fog and then snuck into it." Theaters have been cracking down on that since the Columbine massacre. They don't want to get nailed by PR-hungry prosecutors or crucified by family-values groups.

NicolD said: "I can't see any films coming out before Thanksgiving really clicking." Harry Potter 4 will -- because it's a franchise.

Posted by: Chucky in Jersey [TypeKey Profile Page] at October 23, 2005 07:47 PM

North Country wouldn't have even been made without Charlize. It would be starring Judith Light on Lifetime.

Posted by: PandaBear [TypeKey Profile Page] at October 23, 2005 08:20 PM

If "In Her Shoes," with a sexier cast, better buzz, more money behind it, and generally very solid reviews, couldn't find a sweet spot, how the heck do people expect "Prime" to find a similar sweet spot?

It's a shame that "Shoes," one of the best American films of the year thus far (and probably the best "mainstream" film, as opposed to more upmarket fare, like "GN&GL" and "Constant Gardener") hasn't done better.

Posted by: MattM [TypeKey Profile Page] at October 23, 2005 08:32 PM

I still don't understand this rage against "Name-checking". It's like being angry at a milk ad for saying it contains calcium.

Posted by: jeffmcm [TypeKey Profile Page] at October 23, 2005 09:43 PM

In Her Shoes one of the best films of the year? What else did you see? Doom and Dukes of Hazzard?

Posted by: Josh [TypeKey Profile Page] at October 23, 2005 10:50 PM

What's with these generic titles? "Stay"? "Prime"?

Posted by: grandcosmo [TypeKey Profile Page] at October 23, 2005 11:43 PM

Generic titles for generic films.

Posted by: JBM... [TypeKey Profile Page] at October 24, 2005 06:59 AM

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