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Quick question.

Who was expecting greatness from this?

It's too long and far from perfect, but I enjoyed it. Far better than most "chick flicks."

Might just be me but I can't see Toni Collete and Cameron Diaz as sisters. Sorry.

Not just you. I had a hard time accepting that, but I was able to look past it.

Don't know, Blu... is talk of Oscar nominations or the invocation of "Terms of Endearment" an expectation of greatness?

The sequel to Terms of Endearment really ruined it for me.

lemons from lemonade? It's sometimes more refreshing that way, David. loved The SIlent Partner & Wonder Boys and LA confidential (except the ending) so I have time for Curtis Hanson. In Her Shoes was a little unappetizing in places, but I can see why the perfs which catch Oscar sunbeams from the voters.

Except for Shirley MacLaine, Terms of End was the worst bit of undercooked food of my childhood. Tearjerking nonsense. Except I love Debra Winger and hope to see her around more.

Aww, Terms of Endearment is a classic! And MacLaine was fantastic. GIVE MY DAUGHTER THE SHOT!

I'm so looking forward to In Her Shoes. There hasn't been a big chick-flick wheepie in ages.

"Who was expecting greatness from this?"

Considering it's pedigree, quite a few I would think. And if it's as good as I think it's gonna be then a lot of people will indeed think it is. But I'll wait til I've seen the movie. Collette and MacLaine in the same movie = nirvana

Seen the trailer and pre-release poster for "In Her Shoes"? They include the line "From the writer of 'Erin Brockovich' and the director of 'L.A. Confidential' and '8 Mile'." That screams SNOB! Fox dropped that line for the actual release.

The public is getting more and more savvy -- they will steer clear of any promotion that name-checks other movies. "Just Like Heaven" is the most recent example.

Chucky, I have to agree with you, even though I flat-out love "In Her Shoes." (Trust me: Whether you're male or female, if you've had to spend much of your life cleaning up the messes made by younger siblings, you will relate to this picture.) I'm not sure that many of the folks most likely to respond to "Shoes" ever saw -- or would want so see -- "8 Mile" (even though I enjoyed it, for somewhat different reasons). This ad approach makes as much sense as selling "The Lover" as "From the director of 'The Bear.'"

Chucky, why do you think name-referencing other movies by the same filmmakers is something that audiences are getting savvy to? It makes sense to me for the marketers to try to expand beyond the chick-flick crowd and hype Curtis Hanson as a director for all seasons (whether he is or not).

That is one of the best and most used advertisements for movies. Sometimes people don't actually know who is behind a picture.

I wouldn't see this movie if I had a vagina.

Being a director I have liked would make me want to see something I normally wouldn't really see. And since I am a huge fan of LA Confidential and Wonder Boys I will see this when normally I wouldn't.

I think that sort of advertising is good sometimes. Like, so you can say "well, they made THAT movie good so this might be too".

"I wouldn't see this movie if I had a vagina."

When you actually get a vagina and stop clearly being against "chick flicks" then come back and say that. I would believe you then. But alas, you don't have a vagina and you sound as if you hate chick flicks. So...

Not just that, sounds like he hates vaginas.

Thanks Camel for really getting into my one liner. Feels really fantastic to have a little joke so carefully analyzed by such a genuis like you. But I really got to tell you. This might hurt your virgin ears so be ready. I'm warning you. Most guys f-ing hate movies like this. Like really hate them and would rather chop off a testicle than see a movie like In Her Shoes. Yes, its true. And testicles are, you know, the things men have. Not females. I know you have never seen a pair since you hate men and all that they stand for and would only open your heart and your body to women. But its something you should experience. Would help you and your really careful analysis out in the long run. Now be a good girl and start cleaning the dishes and making some pot roast.

Chick flicks are exactly that. Movies made for chicks.

I don't see how females can get offended that guys really don't like those kinds of movies.

You don't see females flocking to action movies or sport movies. I'm sure most women weren't getting excited about the Transporter sequel.

I'm going to talk to Fox tomorrow about getting "I wouldn't see this movie if I had a vagina" into the pull quote rotation. But they may want to change it to "The only thing better than seeing In Her Shoes is having sex!"

Do I get royalties, Dave???

LOL.

I do have one and I'm not seeing this. Cameron Diaz just annoys me when I see her. Even off screen.

When print ads, posters and trailers name-check other other movies, it's a hint that the studio thinks "These movies are crap". I found 7 pictures in this weekend's national top 20 that resorted to name-checking.

Even upmarket and arthouse fare has fallen into this trap. "Separate Lies" is being promoted as "From the writer of 'Gosford Park'."

Want to reverse the box-office slump, Hollywood? Stop name-checking.

That's silly. I would have no interest in In Her Shoes EXCEPT as a movie from a respected director. Nobody ever saw a name-referencing ad and said "from the writer of...? screw them, let's stay at home".

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