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October 18, 2005

Mark Cuban Throws Another Idea Into The Ring

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indieWIRE: ALERT ++ Monday, October 17, 2005
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Cuban and Wagner Unveil Truly Indie, New Distribution Initiative Featuring Filmmaker Funded Theatrical Releases

(indieWIRE: 10.17.05) -- Three films have been tapped to launch Truly Indie, a new distribution initiative formed by Mark Cuban and Todd Wagner's 2929 Entertainment. Truly Indie will enable theatrical distribution funded by filmmakers themselves, mainly through 2929's Landmark Theaters, the country's biggest arthouse theater circuit.

Offering a sort of twist on the service deal model, a filmmaker pays an up front fee that covers all distribution costs (marketing, advertising, and publicity). Securing a one-week run in at least five markets (or as many as twenty markets), the filmmaker keeps 100% of the box office receipts and retains all rights to their film. The first three projects on tap for the venture are Ian Gamazon and Neill dela Llana's "Cavite," Mari Marchbanks' "Fall to Grace," and Donal Logue's "Tennis Anyone."l. [Eugene Hernandez]

indieWIRE spoke with 2929's Mark Cuban and Magnolia/Landmark's Bill Banowsky and will publish a story shortly at indieWIRE.com

Posted by poland at October 18, 2005 12:06 AM

Comments

Good thing he isn't worried about the Mavericks.

Posted by: PandaBear [TypeKey Profile Page] at October 18, 2005 12:26 AM

"Films will be accepted based on artistic merit and the determination of their ability to find an audience, whether that audience is large or small"
Well I was wondering about that part. I wonder what percentage of films they're offered will have that 'artistic merit.'

But now is about the time for someone to come out with a new Blair Witch Project... and keep 100% of the receipts.

Posted by: sky_capitan [TypeKey Profile Page] at October 18, 2005 02:01 AM

Those Blair Witch guys are living the dream. I hope so since I haven't heard or seen from them since.

Posted by: joefitz84 [TypeKey Profile Page] at October 18, 2005 02:48 AM

Whether or not this model will work; I personally applaud someone taking the inititive to create a method for the smaller artist/filmmaker given the ability to have their work viewed by as wide an audience as possible. There is merit to that endeavor.

Ideally, when a true distribution method like that is acheived there is going to be a flood of independent content. No doubt there'll be even more crap to sift through, but those little gems that might not ever be seen will be worth it.

Posted by: THX5334 [TypeKey Profile Page] at October 18, 2005 03:42 AM

It's not really indie if they're controlling the purse strings.

Posted by: Sanchez [TypeKey Profile Page] at October 18, 2005 04:22 AM

It's an interesting idea, at the very least.

Posted by: RDP [TypeKey Profile Page] at October 18, 2005 05:43 AM

Actually the BLAIR WITCH guys (well one of em) is back with a phenomenal project called ALTERED. This backwoods creep fest is one of the most ingenious genre scripts to be seen for many years. Take it from me. On the hush hush of course.

Posted by: Jeffrey Boam's Doctor [TypeKey Profile Page] at October 18, 2005 09:41 AM

Actually, the Landmark in New York has been doing something like this since it opened. A filmmaker can literally "rent" a screen for a week to get their film shown there. I remember "Dinner Rush" had that sort of deal, playing there for a week after being at other theatres in town...there've been others, too, but nothing major, done chainwide.

Posted by: EDouglas [TypeKey Profile Page] at October 18, 2005 01:16 PM

The idea is nothing much more than an expanded version of four-walling. Here, you get more screens, an ad, and publicity. The real question is "How much?". If Landmark is making a wider version of a 4-wall... which was great for movies like "What The #*@(& Do We Know?" that doesn't cost a lot more, it is a gift to that slice of the industry and will, theoretically, encourage more people to try to make it work. On the other hand, it is also another way to suck money out of deeper pockets that can't get distribution... like the folks who made the turd that closed the Toronto Film Fest, Edison, which has stars and might hope ot up a home entertainment offer with a theatrical run, evenif they had to pay for it.

I'm not poo-poo-ing the idea, but only a narrow slice seems to really be a fresh idea.

Posted by: David Poland [TypeKey Profile Page] at October 18, 2005 08:41 PM

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