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They started out with this but then went to really boring right-side-up, subsumed by a tidal wave billboards (at least in LA). I liked the upside-down version better, it made you take more notice.

It looks even cooler when you're walking by the poster on the subway... I was in a hurry to get somewhere but I literally stopped and marvelled at it for 30 seconds or so cause I was so impressed.

the name's upside down? ;-)

I think they should change the title to NODI3SOd

I like when they let the poster people try new things. I'm tired to see the Europeans get the best posters when all we usually get is a picture of each of the big names on the film.

I've been looking at that poster for a couple of months now. I didn't think it was that radical.

And I don't think it has anything to do with new/old media, i think it just has to do with the fact that it makes visual sense to see the name upside down considering, ya know, the ship is too.

...?

You can clearly see in the boat's shadow the figure of Darth Vader.

Kellie Pickler says: What's a NODI3SOd?

Well, who was going to be the star they were selling this on, Kurt Russell? I think that's what gave the poster guys the lisence to do something interesting.

But don't worry, the dvd cover will have the same old "star's heads" art - like they did by scrapping the cool Confessions of a Dangerous Mind art for the stupid one highlighting Drew Barrymore and George Clooney.

Worst poster this year, I think, was LUcky Number Slevin... the Weinstein Co. needs to find someone new to do their posters.

yes, thats a trend i want to support. Challenge them with a poster, then deliver a movie that's about as challenging as beating a third grader at Jeapordy.

While I commend Warner Bros for doing something a LITTLE different, my kudos are along the lines of a underplayed thumbs up versus Poland's backslap. And I don't find anything "new media" about it.

I think the billboards are actually a little more clever, showing nothing more than a giant cresting wave with the words "MAY DAY" inside the wave and much, much smaller "Poseidon" centered at the bottom. That is actually an example of an ad that makes think for a second or two (sorry I can't send a pic, but if you live in LA you can see it going Westbound on Wilshire, just above the AVCO theater in Westwood).

This isn't even the best "upside POSEIDON" poster out there. The British quad poster is much better - darker and makes you feel the weight of ship over you, like you are going down with it too. To see it, go to:
http://www.movieposter.com/poster/MPW-17663/Poseidon.html

Or better yet, the "6/6/06" billboards are head & shoulders above simple upside down wording when it comes to making everyone suss out what it means. Especially when it comes to those who haven't grown up with THE OMEN in theaters or playing on tv all the time (granted the whole thing seems like a release date in search of a reason to exist).

Speaking of THE OMEN: now that he has starred in a remake of one of the top thrillers of the 60's & one from the 70's, what 1980's paranoia-drenched thriller remake will be next for Liev Schreiber? I would say FATAL ATTRACTION, but it doesn't really fit the pattern, not large-scale enough.

If I remember correctly, the poster for BATS had the title upside down, and I remember one particular bright girl that I worked with at the theater saying, "When is Stab coming out?"

This film will have to pull out all and every stop if it wants to break thru and succeed. This is only the beginning. Because it just smells like a huge bomb and it has to overcome that perception.

the only aspect of this poster that challenges me is that I can see Wolfgang Petersen's name on it.

Shelly Winters swimming underwater was the highlight of seeing the old flick. I wonder if there will be any touching idiosynchrasy to like in this movie.

This smells like a bomb as much as The Day After Tommorrow bombed.

Which means this'll make boatloads of moola. The trailer has a nice pace.

I see Poseiden actually, ironically enough, doing very similar business to "Troy". It just feels like it.

I saw the original Poseidon Adventure when I was, what, 10? It was on tv and it happened to be on and jesus christ that movie freaked me out. I thought I was the only one until my best friend recently saw the trailer with me at some movie and said the original freaked her out too when she was 10.

That whole Omen 666 thing reminds me of all the computer programs or company names that sound like they've made up a bunch of words to fit a simpler word. Like BASIC or whatever.

First I've seen this poster -- none of the megaplexes I go to have it up yet. I have seen the trailer and it tells me

Remake + Name-Checking = Razzie Hopeful!

Awwwggg, would you stop with the name-checking? How else are people going to know "from the director of The Perfect Storm" which is a perfectly valid thing to say, not to mention a very good marketing idea? What is it that bothers you so much about it?

Actually, the namechecking thing is horrible with this movie because it doesn't just say "from the director of The Perfect Storm and Troy" is says

From the ACCLAIMED director of The Perfect Storm and Troy.

Maybe he is acclaimed, but not for those movies.

Should the German title of this film be "Das Flut"?

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