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May 13, 2006
Cannes Winners At The Box Office
Here is a chart the NY Times probably should have done with their John Anderson piece, "Cannes Gold Tarnishes in U.S.."
The analysis kind of does itself for you. If it’s in English, you can make real money on quality movies. If it can get into the Oscar race, you can make more.
YEAR | FILM | DOMESTIC BOX OFFICE | THE REST OF THE WORLD
2005 | Enfant, L' | $465,000 | $4,700,000
2004 | Fahrenheit 9/11 | $119,000,000 | $103,000,000
2003 | Elephant | $1,300,000 | $9,000,000
2002 | The Pianist | $33,000,000 | $88,000,000
2001 | The Son's Room | $1,000,000 | $10,800,000
2000 | Dancer in the Dark | $4,000,000 | $36,000,000
1999 | Rosetta | $267,000 | n/a
1998 | Eternity and a Day | $107,000 | n/a
1997 | Taste of Cherry / The Eel | $750,000 | n/a
1996 | Secrets & Lies | $14,000,000 | n/a
This question isn’t really whether America responds to Cannes winners. (Sundance has an even worse cause & effect record.) But whether Cannes has bent to the perceived importance of the American market. This year, there are 20 films in competition. Seven of the films come to the festival with built-in American interest and only one of the films, Ken Loach’s The Wind That Shakes The Barley, comes to France without an American distributor already in tow. (Please note also that every single one of the six distributors is major studio owned.)
The four competition films in English are Columbia’s Marie Antoinette, Fox Searchlight’s Fast Food Nation, Universal’s Southland Tales, and the aforementioned The Wind That Shakes The Barley.
The other three competition films with built-in US interest speak to the current trend in Spanish-language cinema in America, with Alejandro Inarritu’s Babel (Par Classics... and is in English, Spanish, Japanese, Berber, and Arabic), Guillermo del Toro’s Pan’s Labyrinth (Picturehouse) and Almodovar’s Volver (Sony Classics).
In addition, the festival includes 4 major American films that have no awards-type aspirations, only praying to be quality commercial releases, The Da Vinci Code, United 93, Over The Hedge, and X-Men: The Last Stand.
Does the once beautiful festival turned cheap trick have any business lecturing America on our tastes? If the festival does not take itself seriously enough to use what power it still has to move the quality agenda forward, why would anyone else? (That is, outside of journalists who love getting a free trip to the South of France each year.)
The truth is, Cannes has become far worse than Sundance in terms of selling out. Yet, the unfamiliarity seems to be a condom from the contempt that has infected so many journalists and critics in recent years.
And the studios are happy to be welcomed to abuse the credibility of the festival and to use it mercilessly as a platform to market their big, but not necessarily fine, movies to the more-important-than-home-in-many-cases European and world market.
Posted by poland at May 13, 2006 08:19 PM
Comments
Cannes is irrelevant, and has been for years.
Posted by: Blackcloud
at May 13, 2006 09:07 PM
I like Cannes. I don't know why, but I do.
I must bring up with you Dave your chart. For Elephant did you meant to type that it grossed $1.3mil and not $13mil. Because it did NOT gross $13mil, but it did gross $1.3mil.
Posted by: KamikazeCamelV2.0
at May 13, 2006 11:33 PM
I also meant to write:
Why did that article turn into a review of L'enfant?
Posted by: KamikazeCamelV2.0
at May 13, 2006 11:34 PM
Thanks for the good catch, Kami.
And I don't know. What struck me odd was that even if that was going to be the key example, why was there one minor quote from the guys who actually distributed the film? The SPC boys aren't exactly quote shy either.
Posted by: David Poland
at May 14, 2006 12:11 AM
So has anyone actually seen any of these films, much less come up with opinions about them?
L'Enfant is good, but not as good as other Rosetta. . Fahrenheit 9/11 had no reason to exist after Nov. 2004. I didn't care for Dancer in the Dark or Taste of Cherry. Secrets & Lies is very good, Elephant and The Pianist are masterpieces. And I never saw the others.
Posted by: jeffmcm
at May 14, 2006 02:49 AM
Sorry about the bad grammar up there re: the Dardenne films.
Posted by: jeffmcm
at May 14, 2006 02:50 AM
Maybe I'm just confirming the point, but I've seen all the films that were either in english or hit big with the Academy (bar Secrets & Lies).
Fahrenheit 9/11 was great but as it becomes a distant memory so does it's relevance and it's quality. The Pianist was really very excellent and I was so happy Adrian Brody won the Oscar (or I was when I finally saw it). Dancer in the Dark and Elephant however are some of my all-time favourites. Astounding films there. In fact, in an odd occurance I just happened to rewatch Elephant 2 days ago. I'd have to trouble placing both in my Top 50 (in fact, I'd do so freely and without a care). I've been loving the Dancer in the Dark soundtrack lately. "The New World", "I've Seen It All" and "Cvalda" are all brilliant.
Posted by: KamikazeCamelV2.0
at May 14, 2006 04:49 AM
I can't believe L'Enfant won last year... I thought it was fairly medicore and I liked Tsotsi much better for that sort of subject matter.
Posted by: EDouglas
at May 14, 2006 04:51 AM
If Cannes awards films that make no money and have no interest to American viewers then everyone dumps on it for being too arty. If the festival is too commerical then people dump on it for selling out and not being independent enough.
This is silly.
There are well over 100 films there and one can easily see either completely arty films or films aimed at American commercial interests. Yes, the competetion films are geared toward commercial interests. But so what? I think it simply reflects the reality of cinema today.
That said, one can still see completely obscure cool art films there. But you may not see them in America. Why? Because distributors can't make bank on a Cannes winning film let alone something like a well reviewed a Hungarian musical.
Posted by: Matt at May 14, 2006 11:17 AM
But Matt... the only reason any American who is not an industry insider even knows that Cannes is going on... the reason it gets attention here... is how it connects to the U.S.
There are many fine festivals in Europe. And historically, filmmakers target Cannes the way American indie filmmakers target Sundance and fall launch movies target Toronto. So between that and the failure, so far, of American fests (Sundance particularly) to engage the rest of the world, Cannes does get more quality international premieres than any other festival.
Yet, they still pander to America. And unlike Sundance, about which I would make the same argument you just made, they are getting worse, not better. Sundance was going in this direction a few years back, as the Dependents emerged. But they have quite consciously pushed away from the studio hype table. There is still plenty of hype. But the pandering in the actual festival has been limited. And Sundance never stooped to comic book sequels, international thrillers and studio cartoons.
The balance between art and commerce is very challenging. But you can’t make it better by ostriching it either.
Posted by: David Poland
at May 14, 2006 12:23 PM
"Ostriching it"--Does that mean sticking one's own head in the sand, or sticking the problem in the sand?
Posted by: Blackcloud
at May 14, 2006 12:32 PM
Is Cannes still relevant to the US?
Judging from the amount of blogs currently debating that very question, along with the liekely quality of films in the official selection, I'd say probably, yeah.
Is the lack of box-office clout of Palme D'Or winners in the US a sign that the Festival is out of tune with mainstream audicences?
Of course. It's also a sign that mainstream audiences in the US are out of tune with quality international cinema, which is rather sad...
Is Cannes pandering to American interests?
Of course it is. The US is the biggest market in the West, boasts the biggest stars, the most influential critics etc. Should Cannes ignore it altogether. Having said that, don't forget that American interests are by and large the interests of the French mainstream as well. The four blockbusters that you mention are out-of-competition titles. They're mainly there for general (non-industry) audiences to see a bit of glitz if they so choose.
Does that mean the program is sacrificing on quality?
Of course not. First of all, there's potentially quite a lot of quality in the few titles "with built-in American interest" (though how much American interest is built into Ken Loach's new film is debatable, especially considering there's no US distributor). Second, like most American blog articles on Cannes you fail to mention or discuss the dozens of titles which are not commercial, are not in English, or will not back-up your 'selling out' argument.
Without the full picture, it's your analysis which is danger of becoming irrelevant, not the Festival.
Posted by: Matt Riviera at May 15, 2006 01:48 AM
I would agree somewhat that the Cannes bends to the American market.
I've followed the fest for many years and the most striking thing is that the competition films usually reflect a wide variety of films from mainstream [sort of] to the way out. But ultimately I believe Cannes simply tries to reflect where cinema today.
The reason they would choose a big studio summer type film when Sundance would not probably has more to do with geography than programmer preference.
Nonetheless, I think that if Cannes stayed completely away from Hollywood they would really be ignored and irrelevent. So maybe by attracting some mainstream attention they can also get a bit of hype for a film like L'Enfant [or Taste of Cherry], which I think may not even be released in the US if it didn't win.
Posted by: Matt at May 15, 2006 09:47 PM
As I wrote, 20 films in competition. Seven are in English and/or have American distribution (and mostly, financing).
That is the picture I was discussing.
If you want to discuss the market, we can discuss that. But the only American press that covers the market are the trades.
Posted by: David Poland
at May 16, 2006 12:24 AM
2005 | Enfant, L' | $465,000 | $4,700,000
2003 | Elephant | $1,300,000 | $9,000,000
2002 | The Pianist | $33,000,000 | $88,000,000
2001 | The Son's Room | $1,000,000 | $10,800,000
2000 | Dancer in the Dark | $4,000,000 | $36,000,000
Who cares if it means anything to America - it's your loss. It might mean something to EUROPE though. And Asia? The Pianist made $33mil in American yet $88mil in the rest of the world. What does that say? Elephant amd Dancer in the Dark made around 9 times as much in the rest of the world.
If American audiences don't want them then they don't have to have them.
Posted by: KamikazeCamelV2.0
at May 16, 2006 02:03 AM
I agree, KC... which is why the pandering is so disturbing.
Posted by: David Poland
at May 16, 2006 03:38 PM
You mention 7 projects in English and/or with American distribution. Now, it is hardly worth calling them sellouts for including projects by directors such as Almodovar (who was a regular in Cannes before being a box office draw in America), Ken Loach or even Richard Kelly.
Second of all you seem to completely leave out Red Road, which based on its IMDB-page looks like a low budget English-film. Did you not include this one because it doesn't fit your overall point?
Posted by: Mikkel at May 16, 2006 04:05 PM
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