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May 13, 2006
Friday Estimates by Klady
Not an exception hold for Mission:Impossible 3, but not a nightmare either. Is there some backlash by real people against the media showing itself to be worse hos than Mr. Cruise, now making the movie one that has to be seen so it can be talked about?
Poseidon at $18 million - $22 million is not a slot disaster. Nor is it a success. It’s a flat miss. But since the trend now is to start throwing budget at expectations movies before they open, expect to read nuclear winter stories on Sunday night. The bottom line is that Poseidon deserves to be placed amongst the summer’s flops, unless there is a shocking – really shocking – turnaround in international markets.
The question is whether it is The Island or Steath? First thing to note is that the film is likely to out-open both pictures by 50% or more. But the voracious nature of the press has gotten worse. The same thing is true of Kingdom of Heaven, which ended up being profitable for Fox after a big international comeback. That film did less than half of what Misison: Impossible III did last weekend in the same slot the year before, but in perception, one was a flop and one was a MEGA-flop.
If I had to put the entire thing into perspective, I would argue that Poseidon is more The Island than Stealth in that it had a more skilled director with a more storied box office history and it also had problems with a no-name cast. The thing about no-name cast on a big movie, in my opinion, is not about “you can’t do that” anymore, which is the hum floating around the studios, but rather that you have to cast all the parts extraordinarily well to get away with it or to have a visual gimmick that has never been seen – and that people really want to see – that overwhelms everything else.
Steve Buscemi was the one great surprise in The Island. But it needed more than that. Poseidon might have survived Josh Lucas and the studios’ vain attempt to make him the next action hero, but the disaster, in my opinion, was not getting Hilary Duff and Wilmer Valderama and Jason Alexander on that boat. The campaign WB ran – what would you do? – needed to be something trailer and spot viewers felt. If you have to tell them, you’ve lost. And they needed some people in there who aren’t played for comedy, but who are funny, since humor is a powerful cover for fear. Jason Alexander getting through an airshaft is tense. Mia Maestro panicking is not.
Anyway…
Just My Luck crashed in a way I didn’t expect. In a reversal of the hyper nature of coverage right now, this opening will actually be half of what Herbie: Fully Loaded's reportedly poor opening (which turned out to be just fine) was last summer. And watch as this one goes nearly unreported next week. Personally, I got sucked into what it seems Fox marketing and publicity got sucked into… thinking Lindsay Lohan and some clear demographic space was enough. But the feeling at other studios is that the movie is a tweener, stuck between young girls who want their Lindsay innocent, barely ready for a kiss, and teen girls who want their Lindsay getting done by Wilmer and Ashton on a beach somewhere. It’s the ol’ 13-year-olds read Seventeen Magazine and 17-year-old read Cosmo.
RV continues to hold very well, probably benefiting for being the only choice in the market for families. Still, the gross isn’t big enough to make this one a success. Robin Williams and Barry Sonnenfeld could not have made the movie on the cheap.
Disney’s Goal! walked, talked, and grossed like a throwaway. The only curiosity about this film is why iPod-lovin’ Bob Iger didn’t try to turn a corner on day-n-date with a film like this. Yes, it was not going to make a massive splash in any case. But given that it is a family film and a theatrical release seemed like a waste of money, it might have been interesting.
===============
Title / Distributor / Gross* / Theaters / % Change / Cume
Mission: Impossible III / Par / 7.6 / 4059 / -54% / 67.7
Poiseidon / WB / 7.3 / 3555 / New / 7.3
RV / Sony / 2.3 / 3536 / -18% / 35.7
Just My Luck / Fox / 2 / 2541 / New / 2
An American Haunting / Freestyle / 1.2 / 1703 / -43% / 8.4
Stick It / BV / 1.1 / 2009 / -41% / 20.1
United 93 / Uni / 1 / 1871 / -33% / 23.1
Silent Hill / Sony / Alliance / 0.7 / 1888 / -42% / 43
Goal! / BV / 0.65 / 1007 / New / 0.65
Ice Age: The Meltdown / Fox / 0.6 / 1879 / -36% / 185
Posted by poland at May 13, 2006 01:06 PM
Comments
The real story here is Lindsay Lohan being totally over.
Posted by: Rob
at May 13, 2006 01:11 PM
Wonder if she'll get the Cruise-style press treatment for a disappointing opening.
Posted by: Nick at May 13, 2006 01:12 PM
That's one of four stories this weekend. The biggest will be Poseidon tanking (and word of mouth is going to be awful). #2 will be that M:I 3 holds decently for a big blockbuster release, and gets a second week at #1. The last, and quietest, will be that movies about soccer don't sell in the U.S.
Posted by: MattM
at May 13, 2006 01:14 PM
I will simply state my position on Lindsay Lohan yet again. The moment she lost all that weight. The moment all the BIG and HOPEFUL opportunities for her career--came crossing down to earth. At least this is easy to rebound from. Lohan aside, Poseidon not winning the weekend. Well, someone at Warners, will have to hope overseas bails them out again. MI:III winning the weekend again? Shocking--that might be the position in the press.
Posted by: TheManWho at May 13, 2006 01:37 PM
I have never seen a studio exec publicly admiting bad tracking for a film (POSEIDON) and warning Friday will be 'a different kind of disaster' or something of that nature.
The reviews were worse than I expected (with a few surprises as the NY, EW and Rolling Stone positives) - that could not have helped.
Everyone is screaming bloody murder about the short running time and the lack of characterizations including teenagers used to DATE MOVIE 5 and the like...
It's a real pity. You have the right ingredients. Wolfgang Peterson - a master at epic seafaring movies - 150 million budget, action and adventure and two solid leads AND a great kick-summer date.
Very sad the way this whole thing worked out. With some more screen time allocated to character scenes and fleshing out (in particular the Dreyfuss role) and a James Gandolfini type (a la Ernest Borgnine) cast instead of Josh Lucas, this could have delivered the goods.
MI3 opens in a dissapointing manner, POSEIDON follows (although it was expected), XMEN 3 had shitty buzz, and SUPERMAN RETURNS is not exciting audiences via previews or otherwise -- whats left? DA VINCI and PIRATES - they will eb huge, especially the latter.
This summmer every single studio is gonna have at least one bomb. WB looks like the one that will be hurt the most (150 for POSEIDON and over 200 for SUPERMAN).
If POSEIDON made around 7 million Friday then we can assume it makes 20-25 million this weekend. Still might be minimal chance the ship picks up Saturday business over MI3 and takes #1.
Posted by: Spacesheik
at May 13, 2006 01:48 PM
Well I guess it's official... America has no problem with MI:III.
(Wouldn't it be cool if the sequel to "I, Robot" were titled "II, Robot"?)
Posted by: Crow T Robot
at May 13, 2006 01:51 PM
I wonder what the expecations were for the Lohan movie. I didn't see much press or advertising for it, then again I'm not the target audience. As far as MI3, it held OK, $150 mill. is still a long way away. And Goal was barely released, soccer's never been able to catch on here whether because it seems kind of fruity or who knows what. But soccer comedies have done OK, I think Ladybugs and that Will Ferrell movie made decent money.
Posted by: Martin at May 13, 2006 01:54 PM
Well, I hate to see "I told you so"....but I guess I did.
Posted by: montrealkid
at May 13, 2006 01:57 PM
Well, I hate to say "I told you so"....but I guess I did.
Posted by: montrealkid
at May 13, 2006 01:58 PM
MI3 will do HULK-like biz - 120 million or so.
POSEIDON might sputter to 65-75m (overseas it should do very well).
Posted by: Spacesheik
at May 13, 2006 02:03 PM
What's up with Leonard Klady's Boxoffice report on the main page saying M:I-III made just over 3 million on Friday, when everyone else says over 7 million??? Errr...doy!
Posted by: Pwrgirl at May 13, 2006 02:03 PM
WHATS THIS THEN?!!
Friday % Change Screens Cume
Mission: Impossible III 3.8m -54% 4059 67.7
Poiseidon 4.9m New 3555 4.9m
Just My Luck 3.2m New 3536 7.3m
RV 2.3m -18% 2541 2m
An American Haunting 1.2m 43% 1703 8.4m
Stick It 1.1m -41% 2009 20.1m
United 93 1m -33% 1871 23.1m
Silent Hill 0.7m -42% 1888 43m
Goal! 0.65m New 1007 0.65m
Ice Age: The Meltdown 0.6m -36% 1879 2.7m
Posted by: Spacesheik
at May 13, 2006 02:06 PM
haahhaha lets assume the above Klady "modification" or "errors" are true it means POSEIDON wins the weekend with a shitty total gross of 15-20 million or so.
Talk about a slump Poland.
Posted by: Spacesheik
at May 13, 2006 02:08 PM
Not that I give a shit, but...
http://boxofficemojo.com/daily/chart/?sortdate=2006-05-12&p=.htm
Posted by: Crow T Robot
at May 13, 2006 02:10 PM
No...I think Klady went on too much of a bender last night, with Lohan.
Posted by: Pwrgirl at May 13, 2006 02:13 PM
Klady originally had Friday numbers close to Mojos (the ones Poland published above) - they were then modified for some reason.
Posted by: Spacesheik
at May 13, 2006 02:15 PM
Okay, something to cheer you guys up...
Kevin Smith gives away the ending of Clerks 2:
Posted by: Crow T Robot
at May 13, 2006 02:16 PM
Kladys new numbers are wrong - cume for RV is 2 million for example.
Posted by: Spacesheik
at May 13, 2006 02:18 PM
I guess we can kiss a George Clooney, Brad Pitt, Julia Roberts TOWERING INFERNO remake goodbye
Posted by: Spacesheik
at May 13, 2006 02:23 PM
The front page was rife with typos
The list here is accurate.
Posted by: David Poland
at May 13, 2006 02:28 PM
Lohan is actually very talented but I agree with the poster above. What made her unique in Mean Girls or Drama Queen was that she was not some scrawny young teen WB thing. She looked healthy and like a real girl. She seemed relatable for girls and was also an able comedienne.
When she went very thin she lost what was unique about her. She should have milked the innocent high school or college persona for a few more films. Once you go adult, you can't really go back.
Also, let's be honest, the innocent, healthy Lindsay plays better with dad's taking their kids to a movie on a Sunday afternoon.
That wasn't called 'Fully Loaded' unintentionally.
As for MI3, I enjoyed it thoroughly and was glad to see it as number 2 for the second week in a row.
It was played straight, like most Cruise films, and delivered on the right amount of tension and thrills.
I think this film will have some legs. Da Vinci will own next weekend but MI3 will still get decent business on the May long weekend. Also, at least amongst people I know, word of mouth on it is decent. People who have seen it are saying it is good...and it is.
I could easily sit through it again. The set pieces and action were very satisfying.
Posted by: Nicol D at May 13, 2006 03:04 PM
Any Hollywood studio stupid enough to do an INFERNO remake post-9/11 deserves what it would get.
Don't get me wrong, I'm all for exploring 9/11 on film, but surely I can't be the only one who sees a disaster movie about people desperately trying to escape a massive burning building to be... I don't know, highly inappropriate?
Posted by: Fred at May 13, 2006 03:06 PM
Wow, a 50% drop is called a decent hold?! What has the box office come to these days?
Posted by: martindale at May 13, 2006 03:16 PM
It's been years, Martindale. 50% friday-to-friday for a big opener is not terrible. If it stays at or goes over 50 for the rest of the weekend would be less good. And if it keeps dropping at 50% next weekend, that would be bad.
Posted by: David Poland
at May 13, 2006 03:37 PM
Why do people go to lengths to explain why Lohan's movie is flopping?
Rotten Tomatoes ratings:
Mean girls: 86%
Just My Luck: 11%
Unless you're aiming for the Rob Schneider demographic, no one can survive that big of a drop.
Posted by: Arrow77
at May 13, 2006 04:39 PM
50% for an actioner is OK, and 50% for a sci-fi or horror is downright incredible. Dropoffs for the latter seems to avg around 60%.
Posted by: Martin at May 13, 2006 04:41 PM
The strange thing is that Goal was reporting sell-outs in a few theatres, supposedly areas with a large Mexican audience, because Kuno Becker is a bit of a teen star there, I believe... just surprised that it didn't do very well anywhere else. This was a pretty bad weekend, but I don't think we need to worry about a slump cause Da Vinci and Over the Hedge will probably make more than STar Wars did last year.
Posted by: EDouglas
at May 13, 2006 07:50 PM
Just in case my other message didn't get through: If you're on the West Coast, catch "Saturday Night Live" tonight. Al Gore (no kidding) does the opening sketch, and he rocks!
Posted by: Joe Leydon
at May 13, 2006 08:49 PM
Just My Luck's gross was sort of expected (maybe not that bad. most were guessing $10mil). But just wait until her run of actual adultish movies start. For some reason Just My Luck was the first of her roles as an adult? er, right. Not, we have Bobby, A Prairie Home Companion, Chapter 27 and Georgia Rule and some others I believe (all of which are smaller films) so we'll see then.
Did ANYONE think Goal was going to make money in AMERICA?
Posted by: KamikazeCamelV2.0
at May 13, 2006 11:44 PM
48% drop...
Nobody fucks with The Tom!
Posted by: Crow T Robot
at May 14, 2006 10:23 AM
I'm less surprised by MI:3's drop (perfectly normal, healthy even), and more by the boat movie not hitting over $30 million.
Between this and Stealth, are we done with Josh Lucas being a leading 'man'? Please?
Posted by: Tofu at May 14, 2006 10:52 AM
"Goal! The Dream Begins" (full title) was dumped. It's not playing anywhere in Pennsylvania -- not even Philadelphia -- and there are no ads for this pic in the Newark Star-Ledger. A shame.
Disney should have used its much-vaunted corporate synergy to promote "Goal!" ESPN and ABC will televise the upcoming World Cup. Futbol/soccer has more of a following than your local sports section would have you believe.
Incidentally, the one trailer I saw for "Bend It Like Beckham" played up the soccer angle.
Posted by: Chucky in Jersey
at May 14, 2006 11:07 AM
"Steve Buscemi was the one great surprise in The Island." Huh? Who was surprised?
Posted by: sultry at May 15, 2006 07:24 AM
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