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August 13, 2006
Long Legs... If You're Deep Roy
There is a sub-class of releases that open decently, but then have unusually weak legs. Someone brought one of these titles up in another entry’s comment and so I went looking.
Here are the 74 movies that have opened over $10 million and not made it to more than 2.5 times that opening gross.
They are, in each category, in order of shortest legs to ”longest”:
10 Films That Opened Over $30 Million
Alien v Predator – 38
Madea’s Family Reunion – 30
Hulk – 62
The Ring Two -35
The Village – 51
Scary Movie 4 - 40
X-Men: The Last Stand - 103
8 Mile – 51
Scary Movie 3 – 48
Van Helsing – 52
16 Films That Opened $20m - $30m
Dawn of the Dead (27), When A Stranger Calls (21), Resident Evil: Apocalypse (23), Jarhead (28), Diary of a Mad Black Woman (22), Evolution: Underworld (27), Hide & Seek (22), Silent Hill (20), White Noise (24), The Chronicles of Riddick (24)
Underworld (22), Be Cool (23), Once Upon A Time In Mexico (23), Kingdom of Heaven (20), The Hitchhiker’s Guide To The Galaxy (21), Hostel (20)
48 Films That Opened Between $10 Million - $20 Million
ATL, Battlefield Earth, Elektra, Branagh’s Frankenstein, Blair Witch 2, Land of the Dead, Valentine, Aeon Flux, Queen of The Damned, Cradle 2 The Crave
xXx2, Psycho (remake), Mortal Combat: Annihilation, Stay Alive, Zathura, Biker Boyz, Pokemon 3, Dreamcatcher, Unleashed, Freddy v Jason
Resident Evil, Lady In The Water, The Avengers, The One, The Exorcist: The Beginning, 15 Minutes, Clerks II, Basic, Star Trek: Nemesis, Jeepers Creepers 2
Poetic Justice, Honey, Catwoman, I Still Know What You Did Last Summer, Sky Captain & The World of Tomorrow, Stealth, Random Hearts, Dumb & Dumberer, A Man Apart, The Punisher
Boogeyman, Little Nicky, The Lizzie Maguire Movie, What’s The Worst That Could Happen, Starship Troopers, The Missing, Stick It, The Big Hit
Posted by poland at August 13, 2006 04:09 PM
Comments
It seems like the only useful statistic here is that almost all of these movies were released in the last few years. Some are good, most are bad.
Posted by: jeffmcm
at August 13, 2006 06:13 PM
I liked 3.5 of those movies. How unsurprising.
Posted by: KamikazeCamelV2.0
at August 13, 2006 11:53 PM
Nearly all of these are niche targets. They played to their core, and never broke out from there.
Posted by: Tofu
at August 14, 2006 08:20 AM
Wow! What a list! I admire your effort Mr. Poland. But if you are like me, then these things are fun. I simply like lists especially ones involving movies.
Posted by: ployp
at August 15, 2006 08:08 AM
not to be a schmuck, but Starship Troopers opened to $22 million in November, 1997... in case you care. And yes, these lists are fun.
Of the movies listed, I actually liked a small sampling of them (17 or 22% of the list), and the comment about niches is correct. Some movies aren't designed to break out, so as long as they are budgeted accordingly (and that includes marketing budgets), more power to them.
Scott Mendelson
Posted by: JckNapier2
at August 15, 2006 11:12 PM
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