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September 13, 2006
The Sheep Worm Turns
It took only 24 hours for all that heat around Black Sheep to evaporate into a puddle of sheep dip.
The Dependents seem to be pretty much in single line on this one... Shaun of the Dead was a category killer. Horror Comedy is not safe. To get the film to even $8 million, you need to spend on TV ads... which mean you need to get it to the high teens at least. And it is possible, as Shaun proved, to get good reviews and great geek buzz and not get to $14 million.
The distributors with money aren’t willing to take the risk. And those who don’t have the real money for marketing – like IFC, which is rumored to be the likely buyer now – aren’t likely to get lucky.
And so, as quickly as it heated up as the only reasonable choice for Dependents to buy here, it is now pretty much over for Black Sheep. This is our movie world now. And when it comes out on DVD in February or March, expect lots of talk about how beloved this title is with the geek community and wondering aloud about “what went wrong.” Nothing went wrong. Studios made a choice to go the safe route. And unless one swoops in at the last minute to grab this silly thriller, we’ll never really know, will we?
Posted by poland at September 13, 2006 09:15 PM
Comments
It sounds like another reason this hasn't been bought is because it sounds so incredibly familiar, genre-wise. It's the same style of movie as Shaun of the Dead and Slither and Snakes on a Plane (sort of) and Peter Jackson's first three movies etc. and as much as I like all of those, there is a limit.
Posted by: jeffmcm
at September 13, 2006 11:04 PM
Gee you blow hot and cold. Isn't it easier to just refer people to Boam when it comes to this sort of stuff Dave?
Posted by: Jeffrey Boam's Doctor
at September 14, 2006 12:06 AM
Jeff - no offense but that last post made zero sense and the little that did wasn't true at all. And what the hell does genre-wise mean?
There is a limit to the market for these films? To what - 5 films (that aren't that that alike) appearing over a period of 20 years or so?
Posted by: Jeffrey Boam's Doctor
at September 14, 2006 12:11 AM
I'm saying that a zombie sheep comedy sounds clever but also very much like a further example of what has become a fairly tired genre, the wacky zombie comedy, which reached its apotheosis with Dead Alive/Braindead, got new life with Shaun of the Dead because of the comedy skill involved, but now Black Sheep sounds a little desperate.
Posted by: jeffmcm
at September 14, 2006 12:27 AM
It makes sense for studios to not buy movies like this.
Look at Slither just this year.
Posted by: KamikazeCamelV2.0
at September 14, 2006 12:48 AM
The biggest problem with horror comedies is that they usually suck. For every Braindead and Shaun of the Dead there's ten Club Dreads. This situation reminds me of that lame Aussie zombie film Undead from a couple years back.
Like in the 80's, the prevalence of upcoming horror comedies is just one more death knell for the current horror resurgence.
Posted by: Krazy Eyes
at September 14, 2006 05:34 AM
Now that I think about it, that 1:10 ratio pretty much applies to all horror films so maybe I shouldn't be so harsh on the comedy hybrids but damn I tend to really hate horror comedies.
Posted by: Krazy Eyes
at September 14, 2006 05:36 AM
JBD - What are you actually trying to say?
And no, I don't think there is a limit to any market ever... but that doesn't mean that the industry feels that way. This is part of what I do... report what IS happening, not what I want to have happening. This fact seems to eluding some of you guys lately.
There was high heat. And now, there is high cool. Happens. The point of the post, no?
Posted by: David Poland
at September 14, 2006 07:59 AM
"This situation reminds me of that lame Aussie zombie film Undead from a couple years back."
God that was bad. Nobody cared here let alone anywhere else in the world.
Posted by: KamikazeCamelV2.0
at September 14, 2006 08:50 AM
I don't see why filmmakers need to be so wrapped up in big figure deals and studios look at something and go, "sigh....too much work." It's getting caught up in the standard "bidding war" bullshit that costs us all. Can't anyone try anything new?
Didn't Apple/iTunes just announce they're going to start selling first run features? Would it be all that hard for someone to think outside the box on "small" titles like this one? BLACK SHEEP does seem hokey, but it also seems like something a good deal of people would want to see. Why not release it multi-platform? Multi-platform was MADE for horror...but instead we get some arty Soderberg flick that fails and the whole concept dies.
It's like everyone wants to find out how to bilk us out of our money, but no one wants to try anything new. It's like, "great idea! You go first!"
Incidentally...I'm just talking in generalities here. BLACK SHEEP seems fun but I'm not going to jump off the Golden Gate Bridge if it doesn't get picked up. The whole system is lame and frustrating.
Posted by: PetalumaFilms
at September 14, 2006 11:07 AM
My bad. Sometimes it's hard to distinguish between reporting and opinion in your columns. Especially when you drop your own estimates about a films potential (13m-30m) for SHEEP into the equations... all I did was pull you up on that and predicted no release and no payoff to the title. Hope this clarifies.
Posted by: Jeffrey Boam's Doctor
at September 14, 2006 03:03 PM
"Sometimes it's hard to distinguish between reporting and opinion in your columns."
I agree.
Posted by: jeffmcm
at September 14, 2006 03:33 PM
No one seems to be mentioning the other wacky zombie comedy at Toronto... FIDO... anyone see it? Its been getting good notices.
Posted by: Jeffrey Boam's Doctor
at September 14, 2006 03:42 PM
I think the problem with Black Sheep being a breakout hit is that even good movies of that ilk with recognizable stars like Eight Legged Freaks haven't performed all that well. The price tag would probably mean that it wouldn't have to make a whole lot of money before going to DVD where it would find success. It's also that Black Sheep is a better idea on paper than in execution. There are some amusing moments and it would be a decently fun DVD rental.
The horror movie from Toronto that I hope really finds an audience is Severance. Forget all the "controversial" films, it has the most subversive moment in any of the Toronto films, and it's mix of The Office and The Hills Have Eyes is funny and effective. It would be nice to see it turn out to at least have Shaun of the Dead level success in the US.
Posted by: djk813
at September 14, 2006 08:46 PM
SEVERANCE has lost any momentum it had leading up after its Cannes preem. Been getting good nods from fans on the Fantasy fest circuit but that doesn't necessarily translate into good sales. People were surprised it got into Telluride. Director showed a flicker of promise with CREEP but again, a import horror comedy needs more than a subversive thread to go out on 1000 screens in the US.
Posted by: Jeffrey Boam's Doctor
at September 14, 2006 09:23 PM
Magnolia is releasing Severance, so 1000 screens isn't in the cards and a $10M "breakout hit" for it in the US is more wishful thinking on my part since I really enjoyed it. It was up there with Borat, The Bubble, My Best Friend, Fay Grim, Taxidermia, and Private Property as my favorites.
Posted by: djk813
at September 14, 2006 09:56 PM
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