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This strikes me as really strange. Who is seeing this movie on a Monday? It seems like most of the business would be coming from people who would have classes etc....?

Speak for yourself, Jeff. My wife and I who are in our mid-40s plan on seeing it tomorrow night. And I know plenty of high school and college age kids who would hit the movies any night of the week. Now, I'll admit that we all fit into one of the Borat demos, which I would call upper middle class families with HBO.

I bet they are kicking themselves over not putting it into more than 800 theatres opening weekend.

I doubt they're kicking themselves. Look at all that free buzz they got. This thing's gonna clear $100 million without them breaking a sweat.

Also, I know a lot of people who go through the week. It's less crowded with less kids.

There are a few over there who now think they made the wrong call. But many others disagree internally. And I do externally. The last time a movie had this kind of "can't believe it" media coverage was Pirates II.

And the big thing is that when the Thanksgiving 5-day comes, Borat will be in the Top 5. That is a major accomplishment.

Now, if next weekend it goes down 25% while tripling screens, there will be a lot of self-kicking.

F 9/11 was playing in the Summer. You can't compare Summer weekdays with weekdays in early November.

"Now, if next weekend it goes down 25% while tripling screens, there will be a lot of self-kicking."

I seriously doubt Stranger Than Fiction will put up that kind of fight. And I think Borat will have lots of repeat viewers.

Question: have the expansion numbers been announced yet?

They claimed 2200 on Monday, but I assume that will change. And really, the 800 ended being a little misleading as extra screens were added in many theaters

But it was still only 837 theatres, regardless of how many screens.

I think people--not you--keep forgetting that theatres and screens are two different thing. A movie can play in 4,000 theatres, only get one screen in each, and it has a set limit of how much it can possibly make compared to a movie playing in 2,200 thatres and getting 3-4 screens/prints in each, which will probably be the case here. (Though 2,500 sounds more likely)

The post says The Departed, so requesting here, that you please post the press release announcing the hook-up between Marty and ParVan.

For clarification:

Screens equals screens

Theaters equals theaters

Engagements equals....what?

That's easy. Engagements = bookings. Borat was booked in 837 theatres. For the "per" thing to be really meaningful, it would have to be per showing, because that takes into account multiple screens, the length of the movie and how closely packed the shows are. But, since no one has that info readily available, gross divided by engagements is the comparison we live with.

Not really Vantage... they were included because they will do output on smaller projects, like docs.

http://www.etonline.com/movies/news/37696/

My take... buy high, sell low... or maybe not so smart...

But someone choosing to be in business with a master is always okay by me.

I went to see "Flushed Away" tonight in order to avoid the early part of the election coverage (really, who can watch right from the start?). My show was 7:15. The 7:00 "Borat" was "Full" according to the electronic marquee, which I took to mean "Sold Out."

I guess it's easy to predict who EW will name their "Entertainer of the Year," with "Borat" and "Talladega Nights" both huge.

"This strikes me as really strange. Who is seeing this movie on a Monday?

Screenings for Borat were sold out in my neighborhood this past weekend. I can also testify that professions such as retail and hospitality (restaurants, hotels, caterers, etc.) now have their staff loaded up for weekend work ('tis the season) so their schedules leave them free for a weekday or two. Mondays are popular. Helps the worker-bees decompress.

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