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April 02, 2007

(Apple)TV Ships

The much ballyhooed (Apple)TV finally landed in Apple stores and started shipping out of the Apple.com website recently. Tonight was the first time I got to see it with my own eyes... and I have been waiting.

Unfortunately, the result of seeing it was disappointing at best. And as far as I can tell, this was with a direct connection to a hard drive and not, as it is as designed to do in your living room, transferred to the TV screen by wireless.

I have little doubt that there will be improvements over time. But right now, at $300, I don’t see the thing getting past Early Adapters. Let’s start with the limitation to start… according to the Apple website, your TV has some requirements just to get going, specifically the system requires “widescreen (16:9) enhanced definition or high definition television with an HDMI, DVI, or component video input.”

But let’s say we get past that. A 2 hour movie in iPod format is a file under 1GB. A 2 hour movie on a commercial DVD is a file about 10 times as dense. This makes sense, since you are watching one on a 2” screen and the other on a screen that is expected to be as large as, say 60”.

You see the problem.

Of course, kids and adults are watching incredibly crappy looking entertainment on YouTube and other places. It is what you want to see first and how you see it second. But there are two major differences here. First, you can’t watch just anything off the web on your TV with this system. You need to download it to your iTunes. So if you go through the work of taking a Flash Video file off YouTube and converting it, I guess you can see something from YouTube via this machine. But you can’t just surf YouTube on your bigger screen.

Second, there is direct and very effective competition for this service in the form of the DVD. There is no real price break for downloading a movie on iTunes vs buying a DVD. But the quality of a DVD is infinitely better. Does anyone need a film on their iPod? Very few.

The real play for Apple here is to make a deal with, say Disney, to give away the iPod version with the DVD sale. With nothing to lose, people who are computer savvy in even a small way would check it out. Once you have a kid with a library of half a dozen films they watch over and over again, that video iPod becomes a tool for the parent. And the machine that they would really LOVE would be a video iPod that plugs into an auto back-of-the-headrest monitor and works without the parent having to carry the DVD from the house to the car and back over and over. Also, the screen would be bigger than an iPod, but not living room massive.

Finally, there is the price point. $300 sounds relatively cheap… until you realize how limited a tool this thing really is.

Apple has gotten the message to some degree, as they have shown with their new rule about being about to get an album discount if you have already bought some of the songs. But what continues to seem to elude people is that the quality of the iPod as a music delivery system is significantly superior in most ways to the previous delivery systems. This is simply not true on the video side.

Don’t get me wrong. I love this toy. But it is still a toy, much like TV on cell phones, which will be a good idea when you don’t get 8 spotty basic channels (no portable pro sports, for instance) for the monthly cost of half your basic cable bill.

I was completely prepared to which out the plastic and to take home an (Apple)TV machine tonight. But just looking at the product in the story stopped me. There was nothing interesting enough there – except perhaps for the ability to turn the TV into a really slick photo album – to allow me to rationalize that I needed to engage it as an experiment in the future of the medium. And now, with my plane old non-HD 38” flat screen, I’m not sure the thing would even work for me if I had.

Viva la revolución!!! La revolución tiene insectos!!!

Posted by poland at April 2, 2007 09:26 PM

Comments

As an Apple evangelist/apologist, I desperately wanted to love AppleTV. Sadly, it is not as revolutionary as I hoped it would be.

Presumably, it will get better with time, but that doesn't mean a whole lot to me right this second.

Posted by: RDP [TypeKey Profile Page] at April 2, 2007 10:40 PM

I'd rather look at crappy jpegs on my TV screen than attempt to watch an iKpliz clip. It's a hassle I know, but Dave can you do a QT on the Dreyfus one please? The broadband speeds in various locales just don't allow it to stream at all.

Posted by: Jeffrey Boam's Doctor [TypeKey Profile Page] at April 2, 2007 11:14 PM

I just got the Apple TV and I really like it. Mine connects to my wireless internet and works like a champ, the only thing it's connected to is my television. It works on my non-HD tv just fine actually, but it works better on my HD flatscreen. But, I'm not using it for watching movies, I'll still buy DVDs. I use it for watching television shows which I've downloaded and the shows the air in HD show up in HD on my High Def TV, so it's pretty great. I immediately downloaded every episode of Heroes and it immediately synched to the Apple TV, so I did nothing but watch Heroes for the past two days. I think it's a great piece of equipment, but I don't think it's designed to replace DVD players, I think it's designed as an alternative to a TiVo.

Posted by: Noah [TypeKey Profile Page] at April 3, 2007 12:03 AM

I've had the AppleTV for over a week now and I'm happy with it. It's definitely not a miracle box, but it does what it does very well.

David, I think you're underestimating the video quality. I've ripped a few of my DVDs to try them out on the AppleTV, and at the right settings I can't tell the difference in picture quality. (The size of a full-length movie file compressed with AppleTV's native h.264 codec is about 3.5GB. Not small, but smaller than you would think.)

As far as movies go, the real mistake Apple made was audio. For some inexplicable reason the device doesn't do 5.1. There's an optical audio port, though, so this can probably be fixed with a firmware update.

It's probably inevitable that Apple will start selling movies at 720p eventually. That and a rental model will make the AppleTV very, very attractive. Until then, you're right-- this is an early adopter device.

However, as I mentioned, I'm happy with it. I cancelled my cable subscription. Everything I watch on cable is available on the iTunes store. Why pay $50 a month for a hundred channels I don't watch, when I can instead pay about $20 a month a la carte for the ones I do?

Most reviewers also overlook that the device can do music, as well. I've used Apple's AirTunes router for a couple of years now, and the AppleTV is a snazzy improvement upon it.

I don't mean to go on, but I've noticed that the sky-high expectations for this thing have led to some real disappointment. It's too bad, because it's a nifty gadget, the price isn't out of line with the competition, and it could get even better if it finds enough customers to make it worth Apple's time.

Posted by: Eric [TypeKey Profile Page] at April 3, 2007 07:02 AM

I feel stupid but I guess I never thought that you could rip DVDs onto your Mac or PC into iTunes and then use AppleTV to watch them. So you get a video library that doesn't require use of the actual DVD. In other words I don't have to get up and load the DVD player. Lazy I know but we are couch potatoes at heart.

I guess the problem here is that a DVD library takes up a lot of storage space so you would have to buy extra hard drive based storage. Or does ripping htem into iTunes compress them?

Do I have this right?

Posted by: Direwolf [TypeKey Profile Page] at April 3, 2007 12:27 PM

You can rip DVDs in both Mac and PC, but it's pretty tedious. There are people out there that do it, but I would never rip a whole DVD library-- I tried a few out of curiosity.

The files are compressed, as I mentioned, but still large enough to fill your computer before long. Until storage space is easier to install and manage, and until there's a more user-friendly ripping method, this particular trick will remain the province of tech geeks.

Posted by: Eric [TypeKey Profile Page] at April 3, 2007 12:34 PM

Now Dave, while I don't disagree with your main point, if you accurately state that a DVD has 10 times the information on it, how can you later say that it is "infinitely" better? One would think it is, perhaps, 10 times better, assuming that all that information is put to perceptible use.

Posted by: Mr. Muckle [TypeKey Profile Page] at April 3, 2007 12:51 PM

A couple of notes here:

First of all, the Apple TV supports resolutions up to 1280, and it seems quite certain that HD offerings will come sooner or later. There's no reason not to require high quality connections without that being in the future.

And whatever the box says, it will work just fine with any TV as long as it has component inputs. A bunch of people have already gotten it working on old-fashioned non-widescreen-TVs. (If you bought a decent quality TV in the last five years without component inputs, well, better luck on whoever's extensive research next time.)

Posted by: Ponderer [TypeKey Profile Page] at April 3, 2007 02:13 PM

hy·per·bo·le (hī-pûr'bə-lē) pronunciation
n.

A figure of speech in which exaggeration is used for emphasis or effect, as in I could sleep for a year or This book weighs a ton.

or the quality of a DVD is infinitely better.

Posted by: The Carpetmuncher [TypeKey Profile Page] at April 3, 2007 02:14 PM

Gee, I bought a $8 cord that connects my iPod to my TV. Lets me watch all the video I've got iniTunes, and play my music over my surround system

Sure, it's not wireless, but it takes all of 10 seconds to plug the cord in, and I can spend my remaining $292 on something else.

Posted by: storymark [TypeKey Profile Page] at April 3, 2007 02:15 PM

Incidentally, iTunes video content is sold at 640x480. DVD native resolution is, if I recall correctly, 720x480.

There's a visible difference, but calling DVD even ten times better is a gross exaggeration.

Posted by: Eric [TypeKey Profile Page] at April 3, 2007 02:47 PM

When I didn't have cable, I used to buy BSG episodes from iTunes, and watching them on my computer there was a clear difference between iTunes and tv (iTunes being vastly inferior). I can't say how many times worse it was, but 10X didn't seem like an exaggeration when I wanted to watch some of the cool battle sequences.

Posted by: Me [TypeKey Profile Page] at April 3, 2007 03:01 PM

Until September of last year, the iTunes video resolution was 320x240, one fourth the size of the videos today. That is a definite difference. They bumped up the resolution when they introduced movies in the store and iPods with the finer displays.

Posted by: Eric [TypeKey Profile Page] at April 3, 2007 04:02 PM

All I can tell you was that I watched the Apple Store's set-up and there was digital fraying on every image I saw, whether animation or video or live movies.

For the record, I would call DVD infinitely superior to VHS now... but VHS is still better than what I saw at the Apple story because to my eye, inconsistent break-ups in the image are worse than a simple step down in sharpness.

Posted by: David Poland [TypeKey Profile Page] at April 3, 2007 05:17 PM

What were they showing? The menu system doesn't do that, so I suspect it must have been a low-res or poorly encoded video.

(That's no excuse for a display model, of course, but I don't think it's a result of the hardware.)

Posted by: Eric [TypeKey Profile Page] at April 3, 2007 05:44 PM

I have to say...the Apple Store is a frigging JOKE so maybe you should look at someone else's example. I frigging hate that store...they're clueless.

When I was at SXSW, I lost the power plug for my Macbook. I took a $40 cab ride to the ONLY APPLE STORE in Austin and they didn't have a frigging plug. 300 iPod accessories and no power plug for one of their premiere products. They should just call it the iPod store.

Posted by: PetalumaFilms [TypeKey Profile Page] at April 3, 2007 07:39 PM

Good God, Petaluma. Next time call ahead. Otherwise, we may assume 40 bucks and your time has little value to you.

Posted by: Mr. Muckle [TypeKey Profile Page] at April 3, 2007 09:15 PM

Eric, did iTunes increase the speeds of their downloads, too? I just remember when I was downloading the smaller files before September, that it still took a really long time to download 45 minutes of content.

Posted by: Me [TypeKey Profile Page] at April 4, 2007 06:57 AM

Dave I think you missed the mark some here. I just upgraded to a 52" HDTV after having the Apple TV connected to a 6 year old SDTV with component video input (required by Apple TV) for a week. It worked, but the Apple TV scales the content presuming a 16:9 display, and my TV had no 16:9 setting, that's the key thing for older TVs.

The content I have bought off iTunes and shown through the Apple TV looks better than my DirecTV SD subscription. I had a friend over last night that said the Apple TV showing iTunes content looks a lot better than plugging your iPod into the TV, remember the iPod can only connect through S-video, Apple TV can do Component or HDMI. The Apple TV has better chips inside too. Sure content isn't HD yet, or even DVD quality, but it is only a matter of time until everything on iTunes is HD. It took Apple 1 year to double resolution from 320x240 to 640x480, next double is 1280x720, tada that is HD 720p, and the next video anniversary on iTunes is in September.

Also, I went into the 5th Ave. store in Manhattan to look at the Apple TV, you can't walk right up to the TV and look at the picture, remember you are normally going to be sitting 8-12 feet away from the screen, you brain fills in and compensates for a lot of detail. Also, lighting is totally different.

And you absolutely can get user created content on this, and a lot of it is in HD. They are called podcasts, anyone can do this, I am sure you have heard of it. Anyone can film stuff and put up an RSS feed, and once you subscribe to these in iTunes, you know what it feels like, a brand new delivery system, and iTunes uses the same tech for their Season Passes to TV Shows. I think iTunes is much more advanced on TV Show delivery, Movies are at least a year newer and they have no rental scheme.

Also, the Apple TV works connected to the TV, wireless to iTunes on any computer. It sync content you tell it to, which means its on the Apple TV as soon as it shows up in iTunes, but you could also wirelessly stream content from other computers the Apple TV is not synched to. It's just like an iPod with synching, except it does so wirelessly.

Posted by: murdocdv [TypeKey Profile Page] at April 4, 2007 07:45 AM

One more thing, the speed of the current downloads on iTunes depend most on your internet connection, but I am seeing 10-15 minutes for a Movie, 5-10 for a TV Show, and I have a 7 Mbps connection now (free upgrade from the cable company).

Posted by: murdocdv [TypeKey Profile Page] at April 4, 2007 07:47 AM

So just in case it wasn't obvious, if you put all your videos into a dedicated RSS feed and subscribed to it in iTunes, you have distribution for your own TV Show to any TV Screen that has an Apple TV. I would MUCH rather watch your interviews on my TV screen than through iKlipz or YouTube, and if I want to, I can watch your show on my video iPod or on my computer. Think bigger Dave.

Posted by: murdocdv [TypeKey Profile Page] at April 4, 2007 07:53 AM

Me, I can't say if there's been a relative change in iTunes' download speeds. I've only been buying video content for a month or two now. I have noticed that my download speeds from the store vary greatly-- I don't know if it's load issues on their end or a connection problem on mine. It helps, though, that you can start to watch a video before it's finished downloading.

David, I think murdocdv has a great idea. You should upload your videos to iTunes in addition to iKlipz. I would be much more likely to watch them if I can subscribe to your feed and automatically download them.

Posted by: Eric [TypeKey Profile Page] at April 4, 2007 08:37 AM

Also, having seen an AppleTV playing on a friend's 61" TV (playing files bought on iTunes), and a crummy display at the Apple TV store, I'm now convinced that the Apple Store displays are either uniformly misconfigured, or not playing well with the Sony displays.

Posted by: Ponderer [TypeKey Profile Page] at April 4, 2007 10:04 PM

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