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Hairspray a little higher. Transformers a little lower.

Go, Go Ratatouille. I'll finally get to see it next weekend!! :)

So how does an entertaining cool film like The Last Mimzy make $25 million and Transformers make $250 million?

Doug, who the hell did you come up with that?

Anyway. I really hope Hairspray does well.

Nikki('s pals) sure do like to get involved with this don't they? Completely vague guesses on only the new releases. You'd think she wasn't told estimated grosses or somethin...

"So how does an entertaining cool film like The Last Mimzy make $25 million and Transformers make $250 million?"

Easy.

The former had a terrible title, no big name stars, and marketing that didn't make it clear what the movie was about. The latter is based on a successful brand more than 20 years old.

Marketing marketing marketing. Transformers didn't have any big name stars either.

who = how

I love it when I realise typos incredibly late.

Also, Tranformers attracted at least some teenage females due to Shia LeBeouf.

We're all WAY low on Hairspray (which will end up between $26 and 30 million this weekend) and slightly high on Chuck and Larry, which will be Sandler's lowest opening mainstream comedy since Little Nicky (but not nearly that bad)

I don't know. I went to a 9:40 show of Hairspray last night. It was playing in a smaller theater, and still not close to full. I was surprised.

I will be surprised of Potter is not #1 again for the weekend. I don't think the book release will impact the box office as much as people think it will.

Saw Hairspray last night. Fun -- definitely not my thing -- but fun. But the theater was nowhere close to full -- curious to see what the numbers are. Sorry Dave and Toby Emmerich -- it definitely isn't going to do Wedding Crashers numbers.

Simpsons tracking at 50 mil opening. Wow.

"Simpsons tracking at 50 mil opening. Wow."

Says who?

Says Nikki. FWIW.

So how does an entertaining cool film like Star Kid make 7 million and Transformers make $315 million?

Oh, wait. His question was serious?

To answer his question, because Transformers is a director tackling the genre he was born to dominate. The "photogenic vehicles that turn into giant robots and beat the shit out of each other" genre. The Last Mimzy is what happens when someone that has no right bossing around directors decides to direct himself. And not only does he decided to direct a movie, he picks a movie with an awful title, script, and cast (sans Rainn Wilson). But even if Mimzy was good and had a different title, it never would have made it out of the gate with New Line marketing. Period.

But what a stupid question. That's like saying, "I like peanut butter and turkey sandwiches. Why doesn't the whole country?"

Boxofficeguru is predicting Chuck & Larry and Harry Potter very close, and Hairspray not far behind.

Chuck & Larry: 12.4
Hairspray: 10.9
Harry Potter: 10.3

For the record, Wild Hogs debuted on Friday with 11.6 on its way to 39.7. I don't expect it to do that good on it's 10.9 but I think we can say that Hairspray is a hit and I am happy as (no pun intended, it's just the phrase) Larry.

I really don't think the book's release on Saturday will hurt Potter. All the diehards who will be out buying the book saw it last weekend. The rest of it's run is about repeat audiences and the stragglers (like me).

"Happy as Larry" is a phrase?

What's wrong with peanut butter and turkey sandwiches?
I liked the Wrinkle in Time vibe from Mimzy, it was better than that dreary TV adaptation of Wrinkle.
I love stories like He Built A Crooked House and All You Zombies and The Unpleasant Profession Of Jonathon Hoag.

I hate Sandler, but might sneak into the movie just based on Nathan Lee's really reaaaally bizarre review of the film.

http://www.villagevoice.com/film/0729,lee,77246,20.html

Any numbers for Sunshine?

Jeff, obviously not in America then.

Sunshine is dreadful, as all of Danny Boyle's movies. Good setup, awful third act.

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