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July 22, 2007
Sunday Estimates by Klady
The most predictable number this weekend was Chuck & Larry. It’s at the bottom of the Sandler box office opening ladder in his current nine year run of consistency – when being “Adam Sandler” – but still, $110 million - $135 million is pretty much locked in. Watch for Ving Rhames to show up in TV spots this week, aiming to widen the audience a little with a masterful performance… about the only masterful thing in the film other than God’s effort on Ms. Biel. (Yes, even Steve Buscemi is walking through this one.)
Hairspray also has a big second week challenge. Now they got 3 or 4 million people to see the film… the next trick, which should have already started, is to convince America that there is a phenomenon in the making. If ever there was a call for audience interview spots, this is it. Sing out, Louise!
Ratatouille took a slightly greater than expected hit, most likely because of Hairspray. They should be staying on the underside of 35%, but there is only so long a film can push these days.
Transformers is already at about the number that will keep it ahead of Potter for the summer’s #4 slot. Pirates 3 is looking at $310m, which is probably too far for T-Fo to pass. This is one of those cases where a studio could actually push a second wave of ticket sales with some marketing dollars.
I’m not a fan of the film, but it remains a one-of-a-kind thrill ride for those who like watching gears spin and a daring spot with the ‘bots spoofing Potter, Hairspray, The Simpsons, etc could reengage conversation about the film. Imagine the existing images of the Autobots standing around, doing Simpsons imitations, talking wands or dance moves, just as Robot Chicken soon will. My guess is that the “honor of the franchise” will win that argument… which tells you why the movie was so pretentious.
Posted by poland at July 22, 2007 11:00 AM
Comments
Eighth week in the Top Ten for Knocked Up. Not shabby. David Denby may be right -- we could be talking phenom here.
Posted by: Joe Leydon ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at July 22, 2007 11:33 AM
Chalk it up to my being a sucker for round numbers, but I'm still hoping Knocked Up somehow crawls to a nice $150m.
Posted by: William Goss at July 22, 2007 11:35 AM
WG: I don't see how an extra $8 million or so isn't attainable. It's still playing in first-run houses and Universal actually appears to be investing in a second-wave print advertising campaign. (At least, that's the impression I got after seeing Friday's NYT.)
Posted by: Joe Leydon at July 22, 2007 12:13 PM
Can you explain why Talk to me hasn't gone wide? It's per screen is equal to the top 3.
Posted by: Chicago48 at July 22, 2007 01:06 PM
just because it's limited per screen average is akin to the top 3 doesn't mean it would still carry that average if it went wide.
Chances are expanding it to even 1000 screens would cost more to do than the box office revenue would be worth.
more prints, more advertisting, etc etc.
Posted by: anghus at July 22, 2007 04:10 PM
I saw Goya's Ghost this weekend. And for you all who are interested or curious...
Don't bother!!! that's more of a warning than a review.
The movie is just so bizarrely bad. Most bad movies are really boring and predictable, and GG is certainly not that (to it's credit). But it's campy, the plot is ludicrous. The Music track is insane. Just really unpleasant.
Posted by: Hopscotch at July 23, 2007 10:58 AM
You just made me want to see it. Boring is boring, but ludicrous and bizarre = must-see.
Posted by: jeffmcm at July 23, 2007 11:28 AM
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