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August 19, 2007
LOVE This
When I posted about box office this morning, I thought I was kind of splitting hairs with the stat, "Superbad's opening is the 2nd best 3rd weekend of August opening ever... behind Freddy vs Jason."
But now I have seen the light!
In a Reuters story was the following nugget - ""Superbad" grossed $31.2 million, breaking a 12-year-old record for movies that opened after August 15, said Rory Bruer, president of distribution for Sony Pictures."
Wow! Freddy vs Jason opened ON August 15... the same third weekend of August that Superbad, which opened on August 17.
So I guess the record is now on a day-to-day basis.
The record for August 16 is Blue Crush with $14.2 million.
The record for August 18 is Mortal Kombat's $23.3 million (the record that was broken).
The record for August 19 is The 40-Year-Old Virgin with $21.4 million.
So you know, the record for the best opening on Friday the 22 or later in the month, meaning the fourth weekend of the month, is Hero with $18 million.
Posted by poland at August 19, 2007 08:58 PM
Comments
Regardless of record-breaking, it's fascinating to me how this humor, completely intact, died a miserable death on network tv only a few years ago in the form of Undeclared and Freaks and Geeks (6 yrs ago?). These shows were often written by Rogen and/or Apatow, some directed by Mottola, had very similar characters and storylines, and good buzz from critics. You'd think they would have caught on then, easily accessible to audiences. Who would have thought essentially Undeclared - the Teenage years, would have caught on at movie theaters? I think it's great, but am also surprised. It goes to show how important it is to believe in your work, in spite of early failures.
Posted by: martin
at August 19, 2007 10:10 PM
4 million people seeing the show in a week would have gotten it cancelled. Triple it and 12 million... would get it cancelled.
Posted by: David Poland
at August 19, 2007 10:28 PM
David: Now who's the one who's stuck in an '80s mindset? Twelve million people your age (or my age) would be at least enough to secure a pick-up on cable. Twelve million people younger than 35? A definite pick-up on broadcast TV.
Posted by: Joe Leydon
at August 19, 2007 10:36 PM
" it's fascinating to me how this humor, completely intact, died a miserable death on network tv only a few years ago in the form of Undeclared and Freaks and Geeks"
'completely intact'?!?....have you actually seen 'superbad'?.... i don't remember 'f&g' or 'undeclared' coming anywhere near the gross-out humor of 'superbad'.......menstrual blood sight gags and 'i've got a boner' punch lines don't often make it to the nets...... i love those shows but they are considerably watered down compared to 'superbad'.....
**boop**
Posted by: scooterzz
at August 19, 2007 10:42 PM
Martin; thus the inevitable backlash has to happen at some point. Everyone gets a backlash and I wonder if Walk HARD will be it? Again; not rooting against them but even JK Rowling wrote OotP. Stuff happens. Nevertheless, Heat, I hope you keep this silly DAY stat in mind for future box office analysis, because it's sure to drive Crow crazy. It's also bloody funny. Oh yeah; Freaks and Geeks aired on Saturdays. While Undeclared aired on Tuesdays and stiff competition. So, in reality, neither show had a chance even if they came close to 12 million viewers.
Posted by: IOIOIOI
at August 19, 2007 10:43 PM
Fine Scooter, I'm sure the filmmakers would agree w/ you - these movies have given them the creative "freedom" they didn't have on tv and thus... success. But I don't buy it. Their movies are definitely more hardcore than their tv shows, but the humor is very much the same. I think it's really degrading to the material and the audience to say that it's a success now that it's R-rated. Instead, the Apatow/Rogen "brand" has become the "hot shit" right now and thus you've got bigger advertising bucks and a deafening buzz from critics and fans. Success breeds success, and they hit it with 40 YOV and have been in the hot seat since.
And Dave, I don't buy that tv/movie audience comparison. A hit movie is just as much a sign of a cultural hit as a hit show - perhaps more so since you're asking people to leave their house and pay. So to me, a 30 mill theatrical weekend is indicate of a much larger cultural hit than a 4 to 10 mill a week tv show.
Posted by: martin
at August 19, 2007 11:07 PM
Well, I don't think opening weekend means much of anything in terms of cultural significance. How many $100 million first weeks did we see this weekend that had no impact culturally aside from media on the week of release?
Posted by: David Poland
at August 19, 2007 11:16 PM
martin-- never meant any disrespect and sorry you disagree but the proof is in the splooge...... you are completely right when you peg the humor in the series as the same as in the film...except that humor didn't work 'soft' and has worked hugely 'hard'.........how can you argue this?.....the film makers say it....the studio says it....the audience says it....i say it (well, i guess that makes it argue able but still.........)........believe me, no one would tune into a pg 'superbad'.........just a thought.....
Posted by: scooterzz
at August 19, 2007 11:27 PM
sorry....i forgot....****boop***
Posted by: scooterzz
at August 19, 2007 11:28 PM
Well, it did work 'soft' (on Freaks and Geeks, I'm not sure if Undeclared aired down here), but it's just that television is a completely different medium and it's harder to build buzz for a television series (especially back when Freaks and Geeks premiered). Stuff like Superbad had buzz for a long time, and the makers had established hits with 40YOV and Knocked Up. With F&G people didn't know what they were getting, nor did they really get the chance to see it. Shame, really. it was a great show.
Posted by: KamikazeCamelV2.0
at August 20, 2007 05:59 AM
spin spin spin.....
The Last Legion is the 2nd best opening for an Arthurian legend movie in the month of August.
Posted by: anghus
at August 20, 2007 10:36 AM
The buzz for "Freaks and Geeks" and "Undeclared" was a different kind of buzz from the buzz for "Knocked Up" and "Superbad". To compare the comedic expectations in the buzz for the former vs. the latter, it's kind of like the difference between telling your buddy that there's this really cute girl with a smart sense of humor down one hallway but there's a really hot chick who puts out down the other hallway.
The analogy falls aparts all over the place, but the gist of it is true. Neither "Freaks and Geeks" nor "Undeclared" were promised to be the funniest shows in years. Not like these movies have been.
Posted by: Hallick
at August 20, 2007 11:53 AM
A 2% drop on Sunday? Oh, yeah. It's going to do well.
Posted by: Rothchild
at August 20, 2007 04:44 PM
Funny how The Simpsons Movie recorded it's lowest weekly drop this past weekend of 40% compared to the 60% drops it has been experiencing.
:/
Posted by: KamikazeCamelV2.0
at August 21, 2007 12:19 AM
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