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September 29, 2007
Klady's Friday Estimates
If you are looking for history this weekend, the last weekend of September will find you The Rock in The Rundown ($18.5m start) and Disney releasing The Guardian ($18m start) . Or perhaps you like Remember The Titans ($20.9m) and Open Season ($23.6m) and The Corpse Bride ($19.1m).
Actually, last year it was Open Season vs The Guardian… and they actually opened a little behind the Friday of both this weekend’s The Game Plan and The Kingdom. ($6.2m last year vs $6.3m yesterday for the family films and $5.8m vs $6.1m for the actioners) In other words, if you were a studio distribution exec and you expected a much better result, you were in a fantasy world. People can’t wait to rip into the box office these days in a hyperactive media universe that is filled with people who really don’t know much of anything about it. But as any head shrinker would tell you, repeating the same behavior and expecting a significantly different result is what crazy people do.
Good Luck Chuck continues to track slightly ahead of Employee of the Month… another example of behaviors repeating in a niche business, in this case, the Dane Cook biz. Replace Jessica Simpson’s boobs with Jessica Alba’s flat belly, blonde for brunette, slutty for sweetie… incremental variations. Next one may be down a little or up a little. But so long as you are budgeting the films to be in profit after around $40 million in worldwide gross, you are golden on these.
3:10 From Yuma continues to play strong, which is inspiring Lionsgate to get more and more serious about awards season. Eastern Promises is already close to dead at the box office instead in spite of incredible reviews, though The Brave One has to be an even bigger commercial disappointment.

Posted by poland at September 29, 2007 12:29 PM
Comments
I'm plesantly surprised by the resilience of 3:10 to Yuma. Could it possibly hang in there to break the $45 million mark? Maybe even $50 mil?
Posted by: Joe Leydon
at September 29, 2007 12:43 PM
YUMA hasn't fallen past 40% since its release. It has the best legs of any picture released so far this year.
Posted by: Ian Sinclair
at September 29, 2007 12:55 PM
Yuma drops are like Costner's Open Range. Never bet against older audiences love for westerns.
Posted by: Wrecktum
at September 29, 2007 01:08 PM
All of which could bode well for Appaloosa next year.
BTW: If David is right about a Lionsgate Oscar push, could we see a Best Supporting Actor nom for Peter Fonda? Damn. That could be an interesting race, with Tom Wilkinson also in the mix for Michael Clayton.
Posted by: Joe Leydon
at September 29, 2007 01:23 PM
All of which could bode well for Appaloosa next year.
BTW: If David is right about a Lionsgate Oscar push, could we see a Best Supporting Actor nom for Peter Fonda? Damn. That could be an interesting race, with Tom Wilkinson also in the mix for Michael Clayton.
Posted by: Joe Leydon
at September 29, 2007 01:23 PM
VERY sorry about the double posting.
Posted by: Joe Leydon
at September 29, 2007 01:28 PM
Peter Fonda for a supporting nom in Yuma? What? If anything, Ben Foster.
Posted by: Mr. Gittes
at September 29, 2007 01:53 PM
"YUMA hasn't fallen past 40% since its release. It has the best legs of any picture released so far this year."
And why research that, right? I mean, even though it's demonstrably incorrect. Right off the top of my head, here's another picture so far this year with better legs: "Knocked Up." Not only did it have far smaller weekend drops than "Yuma," it got them without having to add hundreds of theaters during its run.
Posted by: James Leer
at September 29, 2007 02:43 PM
Here are the 10 best multiples of the year so far...
Amazing Grace | $21.3 | $4.1 | 5.24
Knocked Up | $148.8 | $30.7 | 4.85
Transformers | $314.3 | $70.5 | 4.46
Ratatouille | $203.1 | $47.0 | 4.32
Hairspray (2007) | $117.6 | $27.5 | 4.28
Wild Hogs | $168.3 | $39.7 | 4.24
License to Wed | $43.8 | $10.4 | 4.2
Stardust | $37.6 | $9.2 | 4.1
Hot Fuzz | $23.6 | $5.8 | 4.04
Live Free or Die Hard | $134.3 | $33.4 | 4.03
And obvously, Yuma is still rolling, but it's numbers are...
3:10 to Yuma | $40.9 | $14.0 | 2.915
Interestingly, as unique as Transformers position is (3 huge days before "opening weekend"), it is the only of the full-week openers that managed this kind of multiple. Harry Potter did 3.8 times opening under similar circumstances. Transformers, The Rat, Bourne, Wild Hogs, and Harry are the only $150 milion domestic films to do 3x opening.
Posted by: David Poland
at September 29, 2007 03:29 PM
Plus, without naming any titles, I think it can be agreed that there are some pretty awful movies on that list. So 'legs' only means so much.
Posted by: jeffmcm
at September 29, 2007 03:51 PM
God, this year has really sucky movies so far. The only ones that I've liked are Bourne Ultimatum and Superbad. All the big blockbusters sucked and all the arty farty ones sucked too. And no good eye candy (Eric Bana in short short) either. And now Game Plan, ie Pacifier 2, is gonna be number 1. What the hell is going on? I blame all of these on David Poland.
Posted by: waterbucket
at September 29, 2007 05:09 PM
Anyone surprised about Eastern Promise's B.O. take so far? I saw it last night, and now i know why it's struggling. I am a giant fan of Cronenberg, and really liked History (except for the weird third act), but sitting through Promises I found myself bored. I enjoy a good character piece, which this felt like, but the cloying VO bothered me, the lack of any kind of suspense bored me and the (SPOILER!) twist at the end didnt really play out in any way. Next thing you know the film just ended. I loved Viggo's performance, as well as the weird son and Armin Mueller Stahl, but the end result left me empty.
Also, as usual, the theatre was filled with MORONS who were talking, and a whole row of dumb women who were screaming every time any kind of violence was on screen (also a contention, in that there was hardly any in a film with Russian mob subject).
THIS is why i dont go to the movies, unless its for a director I love. I hate people. At least there was no wafting Panda Express odors. I'll suffer through Into the Wild and American Gangster, but I hope thats it for my cinema experience this year.
Posted by: Aris P
at September 29, 2007 06:30 PM
Eastern Promises.
Now this one is a head scratcher.
Two years ago you had the same star, the same director, at the exact same general time of year to a much better box office.
American based storyline vs. foreign? Title of film?
Who knows.
Posted by: anghus
at September 29, 2007 06:36 PM
"...every time any kind of violence was on screen (also a contention, in that there was hardly any in a film with Russian mob subject)."
Really? There was not enough violence in Eastern Promises for you? That's a new one.
Posted by: James Leer
at September 29, 2007 08:24 PM
The violence wasn't important to me, but seriously, was there a lot? One slit throat at the beginning, another slit throat (the retarded kid), and the bath house scene (which was great for numerous reasons.) That's it. If you're asking me, I'll tell you. Unfortunately, as is often the case with Cronenberg, the violence was not subtle as the rest of the film was. A knife in the eye was violent, yes, but it was so gratuitous that it took me out of the film and seemed to make a statement - violence for violence sake.
Posted by: Aris P
at September 29, 2007 09:32 PM
Loved Eastern Promises. Not bored at all. Box office is directly attributable to its foreign setting.
Posted by: Wrecktum
at September 29, 2007 11:14 PM
Eastern Promises is a tremendous film. Someone needs to call NECA and get them to make a Nikolai figure. Easily one of the better flicks I have seen all year. Hell. If they were smart. They would option it, and turn it into a TV show.
Posted by: IOIOIOI
at September 30, 2007 12:14 AM
Agreed. Eastern Promises is the most original crime movie I've seen since, I dunno, Fargo. Never knew were it was going. Never knew what to expect. Not even sure what it adds up to in the end. But it manages to be both original and compelling, and that demands respect.
And IO, I can't believe it but I'm on your page. The material begs sequel or TV series. It's a world we haven't seen before. Cronenberg and HBO could do monster stuff with this. And maybe fill in that Sopranos gap.
Posted by: Crow T Robot
at September 30, 2007 12:58 AM
Mr. Gittes: I think Peter Fonda has a better chance at landing a nomination. Many voters would love to give a prize to Henry's son.
Posted by: Joe Leydon
at September 30, 2007 09:32 AM
They didn't when he was nominated for "Ulee's Gold" -- they're not going to for a picture where he's the least colorful member of the supporting cast with the least to do. As Mr. Gittes says, if anyone would get a supporting nom off this film, it'd be Ben Foster.
Posted by: James Leer
at September 30, 2007 11:10 AM
What on earth are you talking about, Leer? In supporting actor they go for geezer Oscars a hell of lot more than they for a newcomer (Caine, Coburn, Hackman, Arkin, Freeman, Jones, Landau). Admittedly Foster is playing the flashy role of a psycho but Fonda has had some of the best reviews of his life for YUMA and has even been singled out ahead of Foster. The subtlety and sophistication of his performance was apparently lost lost on you.
Posted by: Ian Sinclair
at September 30, 2007 11:31 AM
In terms of appeal, you might say that Maria Bello is the difference between History of Violence and Eastern Promises. Not that she's a huge draw, but she was amazing in that film, and word got out about that and the very hot sex/rape scene, and likely opened up that picture to more women.
Peter Fonda for best supporting actor? For what? Getting shot? I like the guy, but he was hardly exceptional - mostly he was just there. Whatever subtly was lost on me too - but knowing Fonda's work, I gotta say, he ain't being subtle, he just isn't a very interesting actor. If there's gonna be support for a very small part of an actor who deserves some love, I would imagine it would be for Hal Holbrook.
Plus Yuma simply wasn't very good. While it had a solid first hour, and very appealing and well-acted leads, the final act was just so ridiculous and unbelievable that I have trouble seeing anyone giving that film awards for anything. I like Ben Foster a lot, but his psycho bit in this movie was half as interesting as it was in Alpha Dog. Mangold is quite good at making half-a-good movie. He has had a lot of good material and incredible casts, and yet can never quite close the deal.
If Lionsgate was smart, they would forget about Yuma and push the less flashy Away From Her and get Julie Christie a well-deserved nomination.
Posted by: The Carpetmuncher
at September 30, 2007 01:45 PM
Or the even-more-deserving Gordon Pinsent. If Christie gets a nomination but Pinsent doesn't, he'll have been robbed.
Posted by: jeffmcm
at September 30, 2007 01:47 PM
Pinsent was great as well. I'd totally support that. But figure Christie has the better pedigree.
Away From Her is still one of the best movies of the year IMO, and along with A Mighty Heart, another slept on gem, will hopefully get more love as more people see the films.
If screeners can get Half Nelson seen by enough folks to get Gosling a (well-deserved) nom, maybe they can for these films as well.
Posted by: The Carpetmuncher
at September 30, 2007 01:53 PM
Still don't know why so many of you think Promises was so good. It was enjoyable, in a somber, muted way, but why is everyone gushing over it? Just the fact that the twist at the end was simply mentioned and abandoned seemed like a lazy way out -- why not introduce it a tad earlier and have it somehow play out in the 3rd act? I don't need everything explained to me and and developed, but that twist had a lot of potential and went nowhere.
Posted by: Aris P
at September 30, 2007 02:00 PM
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