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September 23, 2007
The Darjeeling Short Lands A Week Before The NYFF
"Hotel Chevalier" represents a novel approach to generating buzz for "Darjeeling," a quirky film from Fox Searchlight that doesn't have a powerhouse marketing budget. The main film is about three brothers -- played by Owen Wilson, Jason Schwartzman and Adrien Brody -- who take a comic "spiritual journey" through India after their father's death. Like Mr. Anderson's past films, the new picture isn't easily summarized or boiled down to an easy selling point.
"Hotel Chevalier," meanwhile, is a prequel of sorts that was made a year before "Darjeeling" even began filming. It takes place entirely in the Paris hotel room of Mr. Schwartzman's character and includes information that later becomes relevant in "Darjeeling." The short film's premiere will be Tuesday night at Apple stores in New York, Chicago, San Francisco and Santa Monica, Calif. Then, starting Wednesday, it will be available as a free download on Apple Inc.'s iTunes Web site.
Before a recent press screening, Fox Searchlight, which says it has no financial stake in "Chevalier," distributed a statement from Mr. Anderson saying it was his goal to "get every person who goes to ["The Darjeeling Limited"] to see the short first." Mr. Anderson may have a hook: The short co-stars Natalie Portman, who appears in an extended nude scene -- but whose character makes just a blink-and-you'll-miss-it cameo in "The Darjeeling Limited."
Here is the LAT version...
What is fascinating and inaccurate in both stories is the degree of sex and nudity. As I wrote before, there is no full frontal anything. The most sexy moment with Ms Portman is a pose she strikes with her rib cage bared and showing through her side, and her butt extended, but pretty much a profile with all the naughty bits covered. It is less nude than the pregnant Demi Moore on the cover of Vanity Fair... not much different than Johanson and Knightley on the cover of same.
But that misstatement won't do any good, since people will have the short on their computers by mid-week.
Weird.
And Anderson's goal should be to get all people who see the short to see the film, not the other way around, no?
Posted by poland at September 23, 2007 11:19 PM
Comments
Thanks Dave for the Mr Skin/ Bare Facts description of Portman's skin ratio involvement. I guess you've got a fallback career if this blogging thing goes belly up.
Posted by: Jeffrey Boam's Doctor ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at September 24, 2007 04:52 AM
"What is fascinating and inaccurate in both stories is the degree of sex and nudity."
No surprise. I'm actually scared to realize how much of the journalism I've read that talks about subjects I have detailed knowledge of comes off as if it was written by someone who worked really hard at summoning up the most indifference and inexactitude possible. I'm scared because I think of their coverage of other subjects of actual importance which, because I'm ignorant of said subjects, I don't realize are just as screwed up and out of touch with reality.
Does anyone else wonder if Natalie Portman's modesty with regards to nude scenes may have just a little to do with the embarassment of those paparazzi photos of her at the beach a few years ago?
Posted by: Hallick at September 24, 2007 06:48 AM
Like that Vanity Fair cover, eh? Can you unfold the screen to get the "bonus butt"?
Posted by: doug r at September 24, 2007 07:12 AM
Hey, how about getting to work on that Toronto wrap up part deux? Y'know, the part where you actually talk about the film festival itself?
Not for nothing, but time is running out on the relevancy of it......
Posted by: bobbob911 at September 24, 2007 08:03 AM
Welcome to Hollywood.
Posted by: Ju-osh at September 24, 2007 09:11 AM
Since Wes Anderson is a filmmaker and not in the marketing department, I think he has his priorities in the right place re: getting the people who see the film to see the short.
Posted by: jeffmcm at September 24, 2007 10:49 AM
This is a cool idea and I'm glad I get to see the short. What I really can't wait for is...
Dear Wes-
While DARJEELING LIMITED wasn't my particular "train" of thought, I'm wondering if there would be any way you could send me some clips of Ms. Portman in the buff. I mean, they're just going to find their way onto the net so technically, I'm just circumventing the wait.
Posted by: PetalumaFilms at September 24, 2007 10:57 AM
I love this idea of the short as prelude to the film. You've got to love it that filmmakers are trying to realize the potential of the YouTube age.
It really is a great marketing idea, and is already helping create buzz.
Posted by: The Carpetmuncher at September 24, 2007 12:13 PM
Thanks for your consistency, JBD.
Posted by: David Poland at September 24, 2007 02:45 PM
Her rib cage is bared and showing through her side?! Freaky. When did Anderson start emulating George Romero?
Posted by: frankbooth at September 25, 2007 10:40 AM
Her rib cage is bared and showing through her side? Yikes! I'd never have guessed Anderson was a George Romero fan.
Posted by: frankbooth at September 25, 2007 10:53 AM
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