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November 18, 2007

3D Too Hot?

I've landed in NY and posting via iPhone is still an iffy proposition... But Beowulf's soft Saturday really struck me... Did the 3d gambit narrow the overall number?

Does it matter if it did? Will it create legginess?

The experiential story is my nephew last night, who went to the 2d when all 3d shows were sold out. He went, but how many people decided to wait for 3d?

Posted by poland at November 18, 2007 01:11 PM

Comments

I'm planning on seeing it in 3D tonight. If it's sold out, I won't bother.

Same thing happened to me with Polar Express-- I heard it was so much better in 3D, I decided not to bother with the 2D. (And then I never got around to seeing it while I was near a 3D screen, so I never saw it at all.)

Posted by: Eric [TypeKey Profile Page] at November 18, 2007 01:45 PM

Will there be any numbers released on attendence at 3D screenings vs. regular 2D screenings? That might help tell the whole story, I know the IMAX 3D screening I went to in Toronto was sold out on Friday.

Posted by: a_loco [TypeKey Profile Page] at November 18, 2007 01:55 PM

Is anyone over the age of 25 going to care at all about a total dorkfest like Beowulf?

And by 25, I'm talking mental age, not actual.

Posted by: The Carpetmuncher [TypeKey Profile Page] at November 18, 2007 02:34 PM

This AP article has the breakdown of regular vs. 3D vs. IMAX grosses.

http://www.denverpost.com/movies/ci_7499737

Posted by: TheJeff [TypeKey Profile Page] at November 18, 2007 05:21 PM

I saw a 9:30 IMAX show on Thursday-about half full. My wife went to the theater at 7:00 on Saturday-both late IMAX shows were sold out. I talked her into waiting til 1:00 pm today.
My opinion, I don't think it's worth it going to a theater for 2-D. I'll get to see it that way on DVD later anyway.

Posted by: doug r [TypeKey Profile Page] at November 18, 2007 05:55 PM

well, I think the 20% of the screens making up %40 of the gross is pretty impressive. I wonder if in the future, films will be released exclusively to 3D and allowed to build an audience. I could see big films getting their legs back that way.

Posted by: a_loco [TypeKey Profile Page] at November 18, 2007 06:19 PM

I will be seeing it in 3D since it's not in IMAX near me. As for 2D, I would skip it if 3D were sold out. I won't have to worry about it, since I'll be going at a dead time on a weekday.

Posted by: Blackcloud [TypeKey Profile Page] at November 18, 2007 06:22 PM

The 3-D is freakin tremendous. It might have narrowed the number, or it's an R-rated movie. Once again... it's an R-rated movie. It did pretty well for an R-rated movie. This all means that with or without the 3-D, that Beowulf may have had a cap to it's earning potential.

Posted by: IOIOIOI [TypeKey Profile Page] at November 18, 2007 08:49 PM

As a filmgoer, here's my take;
Almost all the reviews I've read about this film have been gushing over the 3D visuals and, and all reviews spent time on the motion campture/animation aspect of this film, and mentioned that in order to truly appreciate this film you absolutely MUST see it in 3D.
Not many reviews actually spent much time on how good/bad the film was, as a 'film' and not eye-candy.
There are three 12-plexes, and a number of smaller theatres in the city I live. Almost all of them were showing Beowulf, but NONE of them had the 3D presentation. They were all 2D.
After reading a number of reviews, I've decided to wait until I get a chance to see it in 3D, which may or may not be never. If I don't get that chance, then I'll wait until it comes out on dvd.

Posted by: Tedward [TypeKey Profile Page] at November 18, 2007 09:12 PM

Beowulf is PG-13, don't be stupid. And as Dave always says, "it's the movie, stupid". Stop making excuses for "lower than expected" box office. It still opened fine. If people like it, it will make a lot of money. If all it's hitting is the AVP/Resident Evil, then $80 mill is likely. If all it makes is $80 mill., is that a disappointment? Seems to me that's still a reasonable number.

Posted by: martin [TypeKey Profile Page] at November 18, 2007 09:17 PM

If it cost $150 million, a final gross of $80 would most definitely be a disappointment. That would also make it Zemeckis's lowest grosser since Death Becomes Her.

Posted by: jeffmcm [TypeKey Profile Page] at November 18, 2007 09:26 PM

With IMAX and 3-D prints and a huge advertising push, the P&A for this thing must be huge too. 80 million would be a disaster.

Posted by: TheJeff [TypeKey Profile Page] at November 18, 2007 09:35 PM

Monster House opened to $22 million and made $140 million worldwide. I think Zemeckis and company view Beowulf as building for the future, a lot of reviews mention that we are seeing the future of film.
It's true, it did have that same feel that you get watching that Halloween Simpsons episode "Homer Cubed" when Homer ventures into the 3rd dimension.

Posted by: doug r [TypeKey Profile Page] at November 18, 2007 09:49 PM

PG-13 my ASS. It's an R movie that they gave a soft rating. Try not to be shock when the UNRATED version comes out on DVD in March. Nevertheless; what the fuck Martin? What part of my post read as if I were making excuses for the flick? It's called SPECULATION. You might not be familiar with it, but it makes the internet GO ROUND AND ROUND. ROUND AND ROUND. So... that's my spec... and I thought Beowulf was an R. This goes to show how little attention I pay to ratings.

Posted by: IOIOIOI [TypeKey Profile Page] at November 18, 2007 11:19 PM

It's playing in regular ole 3D here where I live. But NEXT weekend I can drive to San Francisco and see it in 3D IMAX...and I certainly don't need to see the film twice.

Posted by: PetalumaFilms [TypeKey Profile Page] at November 18, 2007 11:19 PM

Maybe the best way to put it is that it _looked_ R and therefore scared off some number of parents. Probably not enough to make a huge difference.

Posted by: jeffmcm [TypeKey Profile Page] at November 18, 2007 11:39 PM

Zemeckis didn't direct Monster House fyi so it shouldn't count towards him. Gil Kenan was the director.

"Is anyone over the age of 25 going to care at all about a total dorkfest like Beowulf?"

I would think that many people under the age of 25 would be turned off by the a) silliness of the whole thing ("that shit looks fuckin' retarded, man!" and b) that it's Beowulf, a text many of them have probably studied at some point. Yet older audiences may be willing to give it a go as an action movie that isn't just stuff 'splodin' and cars going vroom.

...but, alas, I am probably entirely wrong.

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at November 19, 2007 05:12 AM

I think Zemeckis deliberately pushed the edge of the PG-13 envelope. It's very similar in tone to soft-R Matrix and even (PG-13) Die Hard 4.0. It's all about the teenagers, man.
I suspect the Digital 3-D may be clearer than the IMAX 3-D. Real-D has a different rotation on their polarization and they sell you brand-new glasses.

Posted by: doug r [TypeKey Profile Page] at November 19, 2007 07:14 AM

The 3D is the only reason I plan to see this. Is it really that much better than previous attempts? Did it give anyone a headache?

And is it true that they give you plastic glasses that they take back and wash between shows?

Posted by: frankbooth [TypeKey Profile Page] at November 19, 2007 10:30 AM

I don't know about the Imax 3D but the digital 3D presentation I went to, we kept the glasses(they're pretty cheaply made and we paid a $2 surcharge for them anyway).

As for the headache, I didn't get one but my two friends did. The problem with 3D in Beowulf at least is that it's good enough that your eye wants to look around the frame but the cinematography doesn't let you... you pretty much have to focus on whatever Zemeckis wants, which can be straining on the eyes. It'll take some getting used to.

It'd be interesting to see the result if the Wachowski's everything-in-frame-in-focus technique for Speed Racer were shown in 3D.

Posted by: PastePotPete [TypeKey Profile Page] at November 19, 2007 02:29 PM

IMAX 3-D=recycled glasses
Real-D=sell you new glasses at about $2

Posted by: doug r [TypeKey Profile Page] at November 19, 2007 07:41 PM

I thought Beowulf was supposed to be on a 1000 3d screens if it's just on 638 have no screens been added since Nightmare/Monster House last year? because I thought that 650ish was the number of 3d screens they had. I guess theatres still aren't installing the technology.

Posted by: movielocke [TypeKey Profile Page] at November 19, 2007 08:12 PM

Thanks. I've since talked to someone who saw it, and he raved. But he's also in his twenties, and loved 300 and Transformers.

In fact, he said "The 3D is awesome, but the story isn't as good as 300." If I'd been drinking something just then, I would have done a spit-take.

Posted by: frankbooth [TypeKey Profile Page] at November 20, 2007 11:24 AM

Here's what I find funny and ironic:

The film is PG-13, yet there was a red-band trailer.

Posted by: ployp [TypeKey Profile Page] at November 20, 2007 12:47 PM

Saw it. There was a long line (on a Tuesday) and I wound up in the second row. The 3D was indeed amazing, at least when objects were center screen. Fast-moving stuff and anything off to the side was a bit blurred. I may go back and see it again with a better seat. Can anyone tell me if this would make a difference?

The animation was impressive. You could see pores and tiny hairs on the character's faces, and the dead-eye problem, while not completely solved, wasn't bad enough to distract me. Story-wise, it was less stupid than it could have been, and it never dragged. I think it will make tons of money, though some parents might be taken aback by the amount of sexual innuendo. Then again, it isn't any worse than what you see on network TV.

Something I learned from this movie: massive dragons have human-sized hearts. And John Malkovitch can't do accents worth shit.

It occurred to me while watching it that there are a couple of advantages to the motion-capture route, the first being that you can age the actors more believably than you could by gluing latex appliances to their faces. The second -- and this one is of major significance -- is that you can chose an actor by his ability rather than by his looks, as was done with Winstone.

Somebody should make a new Conan film this way, which would get around the problem of having to cast a big muscular guy who can't act. (Imagine Ed Harris as Conan.) Not that we need any more of these fantasy epics, but a nice hard-R, Frazetta-looking Conan with boobs and gore would be ideal for this format and might be enough to awaken my slumbering inner geek.

Posted by: frankbooth [TypeKey Profile Page] at November 21, 2007 01:37 PM

i thought malkovich did a great bette davis accent....

Posted by: scooterzz [TypeKey Profile Page] at November 22, 2007 04:40 PM

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