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January 28, 2008
Direct-To-Bad-Journalism
I don’t know Brooks Barnes… but someone at the New York Times needs to get him to start doing a little research on his stories.
The latest embarrassment was his love letter to Universal’s Direct-to-DVD success with the American Pie series. Fair enough. But by trying to stretch his smooch to one narrow event into an industry story, he leaves a story thinner than the cast of a Sally Struthers “feed them” ad.
The most obvious error – not an oversight, an error – is no mention of Disney. (One of our DVD experts, Doug Pratt, pointed this out to me.) Disney is the Father of Direct-to-DVD that wasn’t forced upon them by failure. Not only that, the issue of these films was a major point of conflict with Pixar in the Eisner era. And as soon as Pixar sold to Disney and was given control of animation, their first act was to shut down the Classics-Sequel-On-DVD program. (Interestingly, they also agreed to make a theatrical Toy Story 3, which they were always fearful of seeing as Direct-to-DVD title.)
Then there is Brooks trying to be funny… and not only failing to get the laugh, but getting the facts wrong. Why was Police Academy 6 made and put into theaters? Because Police Academy 5 was a success. Of course, Barnes was probably not aware of box office issues when PA5 made just under $20 million in 1988. But that made the film #52 for that year, which correlates to it being a $50 million film in 2007. You know what happens to inexpensive films that gross $50 million at the box office in 2007? They make the next one, which is why there will be another Resident Evil, why Ice Cube will be in another family film, why Underdog could sequel (though maybe it will be direct-to-DVD), and why 3:10 to Yuma, Sweeney Todd, and yes, No Country For Old Men are chasing Oscar.
Heck, a similar gross for Friday The 13th, Part VII in 1988 spawned Part VIII just a year later… just as Halloween 5 followed 1988’s Halloween 4.
Even if you forget about 1988 and go to 2006, you have Lionsgate building franchise slots for actors like Larry, The Cable Guy and Dane Cook, even when their films are delivering well under $30 million.
Barnes’ story is basic. Yes, there is a seriously profitable direct-to-DVD market out there now. If you have an established franchise, whether a film series or a name actor/character, you can play that market. And yes, studios have to balance the value of a release versus the cost of a release. But it’s neither a new phenomenon nor an precise one.
What he doesn’t know is that Sony was fine with a $13 million gross for Daddy Day Camp, based on the deal they had. The original idea was to do a major theatrical... but Murphy dropped out. But the idea of releasing this very inexpensive sequel into theaters was a profitable choice because they cut the ad budget to almost nothing and increased the value of the international, the DVD sales, and pay-tv by releasing it.
And it’s no surprise that he has no glimmer of memory about The Weinsteins getting sued by Blockbuster when they were Miramax for shoving crap titles down the rental company’s throat via Disney’s deal that called for a minimum buy for any and every film in the library.
But the final reality is that studios are sucking up yet another segment of the industry for themselves that others made a living on before. They did it in indie and now in junk – and it IS junk – Direct-to-DVD, by bringing all of the power of their massive apparatus to the table. Just as Fox Searchlight markets as aggressively as Big Fox, albeit with somewhat smaller budgets and more emphasis on publicity and longer runs, Disney and Universal and the others are now plowing under the indie home-entertainment-driven companies that used to thrive because their gravity is just more powerful than anyone else’s.
And for a company like Lionsgate, if they can turn Crash into a moderate hit tv series, even on free cable, like TNT, they can make a fortune many times the size of what they made on the Oscar-winning film.
The rich get richer. Not that there’s anything wrong with that….
Posted by poland at January 28, 2008 11:49 PM
Comments
I don't really have anything of worth to say other than the direct-to-dvd market has been getting very strange here lately. Movies that went theatrical in America are skipping it here and just being released on DVD months later. Movies like Bug, The Lookout, Romance & Cigarettes, Year of the Dog. Add that to the piles of Asian horror films and lame American sequels I suppose.
But it's good because I wouldn't have spent $14 on them at the cinema anyway. Shame we still have to wait half a year for them.
Posted by: KamikazeCamelV2.0
at January 29, 2008 05:14 AM
David, is there a difference in your mind between movies made specifically for direct to dvd and movies with a dvd premiere?
Posted by: luxofthedraw
at January 29, 2008 06:57 AM
Does anybody have an old story on that Weinstein/Blockbuster lawsuit? I did a quick search online but couldn't come up with anything. I'd like to know more about it.
Posted by: eoguy
at January 29, 2008 08:21 AM
Nothing to add here but wanted to publicly thank DP for inviting myself and my daughter to join him and his friends for dinner one night at Sundance. It was a very nice thing to do and he and his friends made us feel right at home.
Posted by: Direwolf
at January 29, 2008 09:21 AM
Speaking of bad journalism -- this is from the Reuters story announcing that Crash will spin off a weekly series for the Starz network:
"The new project would mark only the second time a best film Oscar winner has been made into a TV series. The first was the 1967 film In the Heat of the Night, another movie with strong racial themes that debuted as a CBS drama two decades later."
Uh, no. Try Going My Way (1944), which spun off a 1962-63 series version with Gene Kelly in the Bing Crosby role.
I would also add The Greatest Show on Earth (1952), but, to be fair, the 1963-64 series with Jack Palance realy had little in common with the original film other than a title.
Posted by: Joe Leydon
at January 29, 2008 10:15 AM
And, of course, there were TWO different attempts to turn Casablanca into a series. But the less said about them, the better.
Posted by: Joe Leydon
at January 29, 2008 10:18 AM
And one more: FROM HERE TO ETERNITY, which was remade in 1979 as a mini-series, which in turn spun off a short-lived weekly series. It starred Don Johnson, William Devane, Barbara Hershey and a young Kim Basinger in the roles originally played by, respectively, Clift, Lancaster, Kerr and Reed. (Devane and Basinger carried over from the mini-series, in which Natalie Wood played the Kerr role; she obviously would not commit to a series.)
Posted by: Cadavra
at January 29, 2008 11:13 AM
How do you do Crash as a series? I thought a large part of the movie's appeal was the way it all came full circle rather than being open-ended.
Do the same people each week realize how racist they are, then forget by the following week so they can learn it again?
Posted by: LYT
at January 29, 2008 11:17 AM
Cadavra: Good catch. Didn't think about that one.
Posted by: Joe Leydon
at January 29, 2008 11:24 AM
I think they should take the Sandra Bullock storyline and turn into a sitcom about a wacky socialite and the Latina maid she occasionally spoons with. Kind of like the Megan Mullally character on Will & Grace.
It could be called "You're My Best Frieeeeeend!"
Posted by: Rob
at January 29, 2008 12:05 PM
My guess is that they will use the same template that was deployed for the late, great "Red Shoe Diaries"--every week, someone will write a letter to David Duchovny (hey, he's done double TV duty before)in which they confess that they never thought about racism before and it will segue into a tale that reminds us that Racism Is Bad.
Posted by: Earl Hofert
at January 29, 2008 02:39 PM
Also, there will also be a recurring weekly bit in which Sandra Bullock takes a header down a flight of stairs a la Kenny in "South Park."
Posted by: Earl Hofert
at January 29, 2008 02:41 PM
Yes, Lux... mostly.
Of course, there is low-end filmmaking that hopes for a theatrical and there is high-aspiring filmmaking that hopes for a theatrical. They are different, obviously.
There is a new strata, created by Disney in one way and then Sony Home Ent in another.
One thing I forgot to mention in my piece is that the key point of transition, in my view, was when DVD release marketing budgets passed the $10 million mark. New ballgame.
But if you are more specific, I will be more specific in my response.
Posted by: David Poland
at January 29, 2008 02:44 PM
FYI: I wrote this piece nearly eight years ago about the "stars" of made-for-video movies. Anyone care to add new names?
http://www.movingpictureshow.com/dialogues/mpsVideoStars.htm
Posted by: Joe Leydon
at January 29, 2008 03:25 PM
Seagal and Snipes immediately leap to mind
Posted by: Earl Hofert
at January 29, 2008 03:44 PM
I've never been into Direct to DVD.
But, I am excited at the prospect of the discussion of taking popular television shows that have been or going to be canceled, and continuing the stories in Direct to DVD movies.
Battlestar Galactica has had great success with their Razor DVD (I lurved it) and there is talks of continuing with more DVD's when the series ends next season.
I believe they are doing the same with Babylon 5.
I would love to see something like this happen with the Firefly franchise, since they're not going to do any more features.
A little off topic, but many of my non-cinephile friends keep bringing up Serenity and how much they love it after catching it on cable.
Is it me, or is Serenity becoming one of those films that got missed at theatres, but is gaining real cult status and mas respect?
I know we've discussed films like this here before. It seems Serenity is the latest and greatest.
Posted by: THX5334
at January 29, 2008 04:34 PM
It seems to me that Serenity was right at the tipping point of the major sea change that DVD brought to TV.
If you have a strong enough niche, shows that were once losers can now be winners. They still don't have a place on network TV... the same way that many Direct-To-DVD films don't have the juice to support a theatrical, even if they are DVD hits.
I am not a fan of Serenity... but then again, I was not a fan of Firefly. But it's not about me at all.
It's ironic that in the media, we excuse many of the major losers because they open big but dismiss the weak openers even when they become cash cows.
Remember... Juno, which just crossed $100 million, will be amongst the 10 most profitable films of 2007, along with 300, Knocked Up, Superbad, The Simpsons, and Ratatouille.
Posted by: David Poland
at January 29, 2008 04:50 PM
Didn't Ratatouille cost significantly more than any of those others?
Posted by: jeffmcm
at January 29, 2008 07:51 PM
"Do the same people each week realize how racist they are, then forget by the following week so they can learn it again?"
That actually made me laugh out loud. Thank you LYT. I have to go to work in 10 minutes but that put a smile on my face.
Posted by: KamikazeCamelV2.0
at January 29, 2008 07:59 PM
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