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February 13, 2008
Hot Button - Separating The Blogs From The News
Here is the problem for the TMers ... the spirit of blogging, exposing who they really are and how they really feel is nasty, dangerous stuff for them. You have to wonder whether they can ever go back now that the genie is out of the bottle.
Not every journalist is a born debater ... or creative writer, for that matter. Not every journalist is built to write a blog.
And what Traditional Media should understand better than anyone on the web and doesn't seem to understand at all ... there is a basic law of diminishing returns on the web. The more a paper turns into a series of mediocre blogs by minor personalities, the closer to the end of that paper we get.
Just ask Nick Denton, who humiliatingly has been forced to return to heavy lifting for Gawker Media as the harsh reality of Blogging As Business caught up with him and his business, who has learned that niche really is niche. So will Traditional Media. (After I wrote the foundation of this piece, on Sunday night, Defamer I, Mark Lisanti, announced his exit and word is that Denton is looking for a "name" blogger from outside of the Gawker Media family to replace him ... a first time, desperate act.)
Posted by poland at February 13, 2008 01:00 AM
Comments
Tumbleweed...
Posted by: Aris P ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at February 13, 2008 09:33 PM
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