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May 04, 2008
No Excuses
You know, this happens every year.
A movie opens. I like it more than some. I dislike it more than some.
And people who post - often cowardly waiting to be "proven right" before coming out of the woodwork - want to turn it all into some big personal clusterfuck... as though I (or you) have some personal stake in the success or failure or minor increments of either.
For my part, I guess I am asking for it by offering opinions in a public forum that is given some weight by some size group inside and outside of the industry. Still, I can't help but to be irritated by the endless need of so many - a majority, it often seems - that wants to mix every idea with another, fighting to prove some position that can never be proven in any truly scientific way.
As the focus of that energy, it's exhausting.
I guess I should be complimented that anyone cares to parse what I write - in no limited depth - into what they think I am really saying. But it's hard to maintain that kind of perspective while its happening.
This weekend, Iron Man was the hot button issue.
I don't think it's a good movie. A longer column will land one of these days... here is a peek...
Between Downey’s fey masculinity (including, subtly, his height) and the unapologetic nature of Tony Stark’s evolution from being an uncaring killer to a caring killer, this really might be the manboy’s Prada. After all, he has the coolest toys, gets the girl (who demands nothing from him at all), and is a hero for being an arrogant fool one click less evil than his bald counterpart.
And I guess that this will insult many of the film's biggest fans... a fandom that generally requires not thinking about it too much, lest losing the "fun" of the film's 1940's mindset. I am completely comfortable with what I have written about this film and that in time, as I have learned by seeing so many "revolutionary" geek films fade in the distance, I will find plenty of agreement (and have already, including from a number of the same critics whose raves are already being rethought).
But this has nothing to do with the box office... not the actuality of it or my personal projections about the film's commercial potential.
I have no significant personal stake in Iron Man being a bigger hit than I projected or not. There are plenty of movies that I don't like and have projected to succeed... and plenty of movies that I like quite a lot that I know will fail at the box office.
Speed Racer is a terrific family film... but I could see, even before the tracking, that the marketing had some serious problems. I would love for a film I like to find an audience that will enjoy it before DVD. But I am not in charge. And I do not pretend everything is okay when it clearly is not.
Do I particularly want to see Prince Caspian? Well, I hope to like it better than I liked the first Narnia movie. But that doesn't keep me from guessing that it will be the second highest grossing film of the season. I don't know where people who want to suggest that the film will lose a significant percentage of the first film's audience are coming from. History isn't everything, but there just isn't much recent history of movies doing those kinds of numbers having the bottom drop out in the second film of a series.
Anyway...
If box office is something that you take personally, enjoy yourself. It is not personal for me. Reviews are.
People like to tell me what I think there too. They want to tell me what my mindset is when I sit down in that theater. But I am the one sitting there. And I can tell you, week after week, year after year, I am pretty consistent. I want every single film to not only be good, but so good that I will be embarrassed about how much I am gushing about it.
That included Iron Man, it included Transformers (which I didn't expect to be brain food, but which I hoped would have some real basic visceral pleasure for me), and it will include every movie I sit down to see this summer.
Where Iron Man started losing me was when it was so heavy-handed in the desert and didn't offer any weight pressing against the Stark character. And the constant improvs by Downey, which have their charms, but which were almost all non-sequiters in this film... for me, a yawn. I was irritated by watching Terrence Howard do nothing. And while I love Bridges, his speeches were just horrible.
I you disagree, so be it. I don't care. I don't need a show of hands. There is no "right," even if so many are wrong. (smirk)
But being wrong about a box office projection is not a personal issue for me. I don't need to make excuses. I need to look at what happened as rationally as I can.
And if you think you "got me" on Iron Man or Transformers or whatever... whoop dee doo for you. As far as I'm concerned, it's just another frickin' movie, even when this blog becomes a war zone. And the next movie will be just another movie too. Maybe I will like it. Maybe I will hate it. What I write about the box office will not be any different either way, whether you choose to believe it or not.
In the end, I really like having my ideas challenged. Works for me. But the effort to put me in a box, convenient only to this person or that person's personal agenda? It's crap.
But it will continue.
Onward.
Posted by poland at May 4, 2008 01:46 PM
Comments
*golf claps* well said David. screw these guys who try to prove you wrong. they must not have anything better to do.
Posted by: brack
at May 4, 2008 02:41 PM
Really, I don't mind someone trying to prove me wrong.
What irritates me is people weaving a ton of subtext into it.
Make a great argument - that agrees with me or does not - and you will be a Hot Blog star. Period.
It's not personal. It's business.
Posted by: David Poland
at May 4, 2008 02:46 PM
LOL @ "Hot Blog star."
Posted by: brack
at May 4, 2008 03:12 PM
You underestimated the opening weekend. Meh.
BO prognostication is like weather forecasting: get it right and no one remembers next day, but get it wrong and people are reminding you about it next year, and maybe the year after that. Whatever.
Posted by: Blackcloud
at May 4, 2008 03:15 PM
I don't get it. You blog for weeks about how a movie is going to underperform, turns out the film is a big hit, then you're surprised that people call you on it? I'm not sure where this self-righteous indignation comes from. You were wrong, end of story. "Nobody knows anything", that's what makes it fun.
Posted by: martin
at May 4, 2008 03:29 PM
David: Do you ever stop to think that maybe, just maybe, you would save yourself a lot of grief in situations like this if, after the opening-weekend b.o. results roll in, you would simply and briefly acknowledge your miscalculation, and just move on? Try something like this:
"Looks like I was wrong: Iron Man performed better than I expected. I'm mildly surprised. Well, on to next week's movies..."
Posted by: Joe Leydon
at May 4, 2008 03:44 PM
I'm with Joe on this one. But I understand where "Heatsicle"(roffle) is coming from
Posted by: Bartholomew Richards
at May 4, 2008 03:59 PM
But that's just it, Martin.
I NEVER said the movie was going to underperform. Not a single time.
OTHERS said that I was attacking the film's upside. They set these silly parameters, not me.
In fact, what I wrote was that the film would be successful and should be considered so if it grossed less than the hypesters were pushing... which turned out to be roughly the number. I am much more invested in flatenning the build-it-up/tear-it-down crap than anything else.
If you think a $75 million opening and $200 million domestic is "underperforming," bless you, but you need either medical help or some box office education. And the fact that this film is performing msrginally better than that is no proof of anything much, other than me predicting low.
When people choose to twist my words and repeat the dysinformation over and over, I guess it's not supposed to bother me. But it does.
And Joe... as always... when I want to be you, I will give you the call and arrange the Young Frankenstein surgery.
What you suggest I write is essentially what I did write... very little... but still the pissing match continues.
Regardless, as one of the kings of "told ya so... admit you are wrong!!!" on this blog, it is an interesting comment from you.
Posted by: David Poland
at May 4, 2008 04:02 PM
David: You know what your problem is? You're too much like Julius La Rosa. No humility.
Posted by: Joe Leydon
at May 4, 2008 04:28 PM
A blog is a mirror.
-Lao Tzu
Posted by: jeffmcm
at May 4, 2008 04:46 PM
Those attempting to read subtext into all your posts has creeped me out this weekend, and all the weekends before for, like, four years now. They just keep coming back for more, day after day.
Your right. You said it would do $75 million, and you didn't like it. It did $100 million, and you didn't like it. Just brushing it off would honestly be boring, and not worthwhile reading. I look forward to your extended recap.
Posted by: Tofu
at May 4, 2008 05:27 PM
I think you underestimated how much people want to see something that's not crap.
How is Stark evil again?
Posted by: doug r
at May 4, 2008 06:41 PM
So to be more precise... you were tempering expectations, and it ended up fulfilling the grandiose numbers that others were predicting.
Posted by: martin
at May 4, 2008 06:44 PM
Dave, if something I wrote made you think it was a gotcha, then I apologize. That was never the intent.
Posted by: Martin S
at May 4, 2008 06:48 PM
David...I do not write alot on the boards.....I read them for little inside tidbits and I always enjoy your writings. So, I hope that you take this the write whoops..right way....Relax...and do not take all this criticism to heart. I have read you since your TNT days, and have always found your opinions insightful and well researched. I would rather read about your views on the weekend's Box Office and about the Apple Itunes movie sales. I hope that you will continue to write like that and not just reactions to what other people say about you. You are not going to convice people otherwise and in many ways you are just adding fuel to the fire...As always I wish you continue success and look forward to your reviews of the summer flicks...
P.S. Haven't seen Iron Man yet....But based on what I have read, I look forward to it more based on the reviews than just the trailers...
Posted by: Bennett
at May 4, 2008 06:53 PM
Dave, I think the problem some people have is that you think critics only liked it because they weren't watching properly or whatever. The people who liked Iron Man didn't have an alterior motive for giving it good reviews, just like you didn't have one for not giving it a good review.
But, yeah, that's the nature of the Internet Dave. No matter what you right, you're going to have people who want to sound their disapproval. No matter how minor the issue. I get it on my tiny little blog here in Australia, so it's not anything new.
Posted by: KamikazeCamelV2.0
at May 4, 2008 11:16 PM
In no way do I want to pile on to the "I told you so" mentality (because arguing about how much money a movie will make it just lame) buuuuuut...
I think it was your low-ball grosses guess coupled with the fact that you didn't like IRON MAN that made it seem like you were kind of...drawing a line in the sand. Almost as if you said "not only does this movie suck, it will also underperform." I think that got people revved up and ready to argue/say "I-told-you-so."
I also think the fact that you are a big Wachowski Bros fan and supporter and the way you've been hyping SPEED RACER made it seem like you were poo-pooing IRON MAN. Just my take...
Posted by: don lewis (was PetalumaFilms)
at May 5, 2008 08:46 AM
100 Million... CHOKE ON IT! CHOKE ON IT! CHOKE ON IT! Hold on. I have to make a call.
[phone ringing]
Me: "Matthew Vaughn... get off your ass... the LORD OF THUNDER IS CALLING!"
Matthew Vaughn [somewhat relieved]: "About damn time."
Me: "AVENGERS ASSEMBLE!"
That aside Mr. Lewis is correct in his sentiments. Heatiscle acted in such a way towards Iron-Man, that it earned him another nick name. He crapped on movie in his own attempt to uplift another. This is how he works. Everything is a battle and a competion with Poland. He's either fighting other critics who love something, or he's fighting for something he loves against the swarming hoards. It's how he rolls. Of course some of us can love the Wachowskis and Iron-Man at the same time, but some of us just roll that way.
Posted by: IOIOIOI
at May 5, 2008 09:37 AM
you obviously are taking it personally, david. or else you wouldn't have written the post.
maybe you didn't think you were undervalueing the performance of the movie, but that was what you were projecting. you're frustrated that people aren't understanding what you are REALLY saying. I think the responsibility of making yourself clear is yours. if a large group of people misunderstand, it's not necessarily the large group of people's fault either.
Posted by: hendhogan
at May 5, 2008 10:57 AM
Almost every single sports columnist predicted the Mavs to beat the Hornets in the first round of the playoffs. They were all wrong, predicting the Mavs success because of the experience involved. I don't see anyone calling for those writers' heads; they made a prediction, they were wrong, no big deal and they'll live to be wrong another day.
Clearly, the movie industry (and box office in particular) is not an exact science. David made a prediction, he was off by a little bit, so what? The real question is: what is Speed Racer going to do this weekend? Is 30 million a disaster?
Posted by: Noah
at May 5, 2008 11:17 AM
Once again, you are telling me what I "really" think, Hend.
And as I think I have made very clear, on some things, people hear/read what they want. What I (or others) actually say is just the wall they bounce their ball off of.
And Don, while I can see what you are saying, the problem with that is that it leaves out the actual facts in favor of what "it feels like."
Suggesting repeatedly that Iron Man would take the second-best ever record for a non-sequel in this slot... a slam?
And besides like Speed Racer, what have I suggested that indicates some raving support? On my first box office charts, it is $50 million behind Iron Man, at only $138m. And I have repeatedly criticized the marketing.
There is a disconnect here... and I am afraid it is not mine.
Posted by: David Poland
at May 5, 2008 11:28 AM
It takes two to disconnect, DP.
Posted by: jeffmcm
at May 5, 2008 11:30 AM
I'm kind of shocked that David is so hard on the perceived subtext of Iron Man considering the fact that Favreau is also a speechwriter for Obama.
Posted by: mjn
at May 5, 2008 11:57 AM
That explains his new "America, you are so money" stump speech.
Posted by: hcat
at May 5, 2008 12:06 PM
mjn-
You do know that there's *another* John Favreau that is Obama's speechwriter, right?
And DP...of course the disconnect isn't yours, it never is.
Posted by: don lewis (was PetalumaFilms)
at May 5, 2008 01:39 PM
No excuses necessary, sir. POLAND OWNS.
But SPEED RACER IS GONNA TANK LIKE JAMES GARNER AND C. THOMAS HOWELL.
KNOW YOUR FACTS.
Posted by: LexG
at May 5, 2008 01:46 PM
My apologies, however the speechwriter first name is spelled Jon, I had read in an article a couple of months ago and it mentioned several celebrities (Tim Robbins, James Denton,etc) on the bus with Obama, Favreau's name was in the article as well. So naturally I made the assumption the speechwriter and writer/director were one and the same. I just read the Newsweek about speechwriter Favreau and I realize that I was incorrect. Thanks Don for setting me straight.
Posted by: mjn
at May 5, 2008 01:55 PM
I had to look it up so don't worry, it's not like I knew offhand. It just struck me as odd that filmmaker John Favreau would have time to write speeches when his career is basically on the line with IRON MAN.
Posted by: don lewis (was PetalumaFilms)
at May 5, 2008 02:03 PM
david:
no, i'm not. i'm saying your actions and your words are not connecting. you are saying one thing, but the act of posting on this topic belies what you are saying.
what did you think would happen when you posted this?
Posted by: hendhogan
at May 5, 2008 04:48 PM
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