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May 29, 2008

Thursday

Not much to discuss.

The Sex & The City coverage is interesting. The idea of the film opening to more than $30 million seems to be freaking some people out... particularly the people at WB who just fired the people who picked up the title after the larger studio took a pass on the ol' TV show.

There is no real history for a film like this, though the question of whether women could open was probably similar - fewer dart-throwing monkeys in the chorus - for Charlie's Angels... a movie that should have been a cash cow for Sony, but cost way too much. If reports that S&TC cost $65 million are true, that's kinda crazy as well.

Obviously, the woman niche is, in hard numbers, much bigger than The Geek 8 niche. And they will have to come out in force, though it is probably a mistake to underestimate gay men attending the film in pretty significant numbers (though many gay men would be offended by the very idea... just like straight men).

The ticket sales companies are all in a flutter because shows are selling out in surprising numbers... but I would argue that this is more about the market for the movie, older women, who plan weekend choices more carefully and have the cash to pay the service charge without thinking about it. S&TC could be Tyler Perry for women.

Posted by poland at May 29, 2008 02:51 PM

Comments

"Tyler Perry for women"

BOOM! That's the analogy, I had been trying to thinking of one this last week when see the "big" number on Monday morning. A very, very high-voltage group of supporters see it out of the gate, then a nose dive the next weekend.

Posted by: Hopscotch [TypeKey Profile Page] at May 29, 2008 05:08 PM

Am I the only one who works at a place where groups of women and gay guys are planning on sneaking off in the afternoon on Friday to see this film?

Posted by: Wrecktum [TypeKey Profile Page] at May 29, 2008 05:19 PM

No. You're not.

Posted by: Hopscotch [TypeKey Profile Page] at May 29, 2008 05:33 PM

Pardon if this sounds a little like Lex, but my interest extends to...Are there Naked Cougars?

Posted by: doug r [TypeKey Profile Page] at May 29, 2008 06:25 PM

Not to discourage, but are gay viewers honestly a large enough segment of the population to sway Box Office in terms of millions of dollars?

Posted by: Tofu [TypeKey Profile Page] at May 29, 2008 07:08 PM

I'm convinced it's gonna do $50 mil and knock Indy to second. I'm kind of dreading it but I'll still go.

And of course the gay audience is large enough to represent millions in ticket sales.

Posted by: Rob [TypeKey Profile Page] at May 29, 2008 07:38 PM

They had a sex and the city viewing party tonight in my town. 500 people paid 100 dollars to see the flick tonight at 7:30...There was a party and some other gifts....but a hundred bucks to see a movie a day early.....I think that 50 million is good guess. I wonder if Indy will have bad word of mouth and drop 50-60%????

Posted by: Bennett [TypeKey Profile Page] at May 29, 2008 08:15 PM

I think a lot of people liked Indy. Most of my group did.

Am I the only one who wants to see The Happening? Although for me, going to see another M. Night film at this point is like battered women syndrome. But I WANT him to knock one out of the park again!

Posted by: The Big Perm [TypeKey Profile Page] at May 29, 2008 08:39 PM

Tyler Perry averages $20-22M openings. I can't imagine this doing much more. Roger Ebert spends nearly 2 paragraphs of his review discussing the mechanics of canine masturbation.

Posted by: mutinyco [TypeKey Profile Page] at May 29, 2008 08:50 PM

This is going to have a bigger opening than Tyler Perry.

Posted by: The Big Perm [TypeKey Profile Page] at May 29, 2008 08:51 PM

Possibly. But not as big as people think. It's a 2 1/2 hour rated-R chick flick. Fewer show times. Restrictive rating. A large segment of the populous has ZERO interest.

Indy'll stay #1. This'll be #2.

Posted by: mutinyco [TypeKey Profile Page] at May 29, 2008 08:57 PM

35-40 million? Maybe?

Not that I'm a good prognosigator...in fact, I probably didn't even spell it correctly. But so far I've been batting well with Indy and Iron Man.

The Happening...there's one that's hard to guess at.

Posted by: The Big Perm [TypeKey Profile Page] at May 29, 2008 09:02 PM

I'm thinking SATC will do some surprising numbers.
As for gay's having pull, there's a theater here in Chelsea that has start times as late as 2:45am! With previews you're not getting out of there till 5:30am! That's dedication. And to be fair, there's a 2am showing at Lincoln Center also. The New York numbers will be huge, as for the rest of the country, that's a toss up, but I think it could surprise.

Posted by: seymourgrant [TypeKey Profile Page] at May 29, 2008 09:17 PM

Only in Hollywood could a demographic that represents 55% of the population be considered "niche."

Posted by: Cadavra [TypeKey Profile Page] at May 29, 2008 10:47 PM

I'd direct people to Box Office Prophets' weekend predictions. I think they have a really good argument for a large opening that, yes, compares Sex and the City to The Passion of the Christ. A barely-targeted audience with a brand name title. The Christians and Jesus, Women and Sex.

Is it so hard to believe that women are anticipating this movie? Because movies like it don't come around very often.

Under $30mil would surprise me, $50mil is kinda what I'm expecting, anything higher would be kind of shocking.

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at May 29, 2008 10:56 PM

Women don't go to movies with women. Not in the kind of bulk that makes a dent. They go with men. And I can assure you men aren't going to this one.

So the Crow-O Meter projects $15 million.

Posted by: Crow T Robot [TypeKey Profile Page] at May 29, 2008 11:38 PM

too right, cadavra and kam.

oh how right you are, crow t, us little ol' women couldn't possibly get there on our own, no siree, we need you big strong men to decide which movie to see, drive us to the theatre, do that pesky parallel parking thingy, pay for the tickets and explain the oh-so-confusing plot to us, otherwise we'd just be at a loss! ;)

Posted by: leahnz [TypeKey Profile Page] at May 30, 2008 12:36 AM

If ever there was a movie that women would go to see in a group, this is probably it.

Posted by: jeffmcm [TypeKey Profile Page] at May 30, 2008 12:38 AM

Knowing that anecdotal evidence does not make a trend will not stop me from offering the following anecdote. My wife and her circle of friends (5 in total) are going out for drinks tonight and then to SATC...guess who is watching 4 children tonight? Anyway, in addition to tonight's festivities, she already has plans for a return trip to the cinema with her mother to see a Sunday matinee showing. Just like a female orgasm achieved from slow and deliberate stimulation, this film is going to explode.

Posted by: JPK [TypeKey Profile Page] at May 30, 2008 06:25 AM

Same over here - my wife and her friends are all discussing "what their 'Sex and the City'" plans are. Women I know who I NEVER figured for "SATC" fans are going.

Posted by: SJRubinstein [TypeKey Profile Page] at May 30, 2008 07:49 AM

The Chicago Tribune ran an article this week about women and the SATC movie. It talked to a few women who will be seeing it in a large group of women. Granted, it's only one story in one newspaper, but I don't think it's the exception to the rule. I think this is an event movie for women, a 300 for women. I can't imagine it opening to less than $40 million.

Posted by: Stella's Boy [TypeKey Profile Page] at May 30, 2008 08:26 AM

FWIW, I am going with my wife to the 4:45 show in Evanston, IL. The theatre is a very popular and attracts affluent folks. The 6:10, 7, 8, 9:25, and 10:15 shows were sold out when I went to Fandango early this morning.

And I'll cop to being a 47 year old married guy who really liked the TV show and is looking forward to seeing another really, really long episode. I will say, however, that if my wife wasn't heading out of town for ten days on Monday that this would not have been an opening weekend movie for me.

Posted by: Direwolf [TypeKey Profile Page] at May 30, 2008 09:01 AM

"So the Crow-O Meter projects $15 million."

As of 9:30 this morning Pacific Time, one of the two top BO-counting firms already shows over 6 mill in the till.

Ready to eat crow, Crow?

Posted by: Cadavra [TypeKey Profile Page] at May 30, 2008 10:15 AM

As of 1:30 P.M. here in Boston, all shows are sold out at the Regal Fenway (where it's playing on 3 screens) until 11:30 pm.

Posted by: Rob [TypeKey Profile Page] at May 30, 2008 10:38 AM

WHEN DOES THAT TATU MOVIE WITH MISCHA BARTON COME OUT?

YESSSSSSSSSSSSS THAT LOOKS *AWESOME* and I CANNOT WAIT. HOTTTTTTTTTTTTTTTTT.

Good to see Roland Joffe is having fun making awesome movies now; Sure his early stuff got all the claim, but would you rather be hanging out in some jungle shooting depressing shit, or rolling with HOT CHICKS?

SO HOT. Can you imagine being this stuffy old director and suddenly getting to roll in Russian clubs with HOT MODELS and shooting them in a neon glow???

YES. R0LAND JOFFE OWNS.


That movie will be MY Sex and the City.

Posted by: LexG [TypeKey Profile Page] at May 30, 2008 11:01 AM

(slides all his chips on number 15, watches the wheel spin)

Come on, come on, baby needs a new pair of non-designer reasonably priced shoes!

Posted by: Crow T Robot [TypeKey Profile Page] at May 30, 2008 11:05 AM

Just heard from my friend from WB distrib.....the film is already at 8 million for the day. Indy is going down.

Posted by: Jeff [TypeKey Profile Page] at May 30, 2008 11:08 AM

Lex is right, the things he says ARE interesting and unique and varied and hilarious!!!

Posted by: The Big Perm [TypeKey Profile Page] at May 30, 2008 11:16 AM

Thanks!

Posted by: LexG [TypeKey Profile Page] at May 30, 2008 11:17 AM

S&TC is playing upmarket/arthouse where possible. Given the current B.O. slump on the arty side that should only help the pic.

Posted by: Chucky in Jersey [TypeKey Profile Page] at May 30, 2008 11:42 AM

MISCHA.

EMBRACE the YOU AND I trailer.

Embrace it.

Posted by: LexG [TypeKey Profile Page] at May 30, 2008 12:39 PM

I thought Warner Brothers wasn't making movies with women in the lead any more.

Posted by: djk813 [TypeKey Profile Page] at May 30, 2008 12:41 PM

The movie is out here next Thursday (June 5) so some friends and I will be going on Friday night (can't go opening night). Almost all of the gals I'm going with discovered the show in the years since it ended. Only myself and one other watched it in it's original airings. Even my mother is going to be seeing it and she used to really dislike the show, but since watching it this past year on "cable" she's found herself enjoying it. She keeps asking me if there are any movies she could see and that's the only one she wants to see.

Alas, the boyfriend is embarassed at the mere thought of me going to see it. Needless to say, he'll be home alone.

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at May 31, 2008 12:56 AM

So Kam, I guess now we know which one is the husband & which one is the wife... ;)

(Sorry, it was just too easy)

Posted by: THX5334 [TypeKey Profile Page] at May 31, 2008 02:40 AM

Well, if we were allowed to marry then sure...

(Sorry, it was just too easy)

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at May 31, 2008 07:59 AM

kam, do you have legal 'civil unions' in aussie (see, i wrote it proper-like just for you!)? just wondering if that's an option for you...civil unions were legalised here a few years ago

Posted by: leahnz [TypeKey Profile Page] at May 31, 2008 03:16 PM

Ugh, I honestly got no idea what our system is. It's all over the freakin' map. I think they have civil unions or registry in some states, but not others (and not mine, I believe).

To quote Margaret Cho:

"Any country that refuses a gay man the right to bridal registry is a fascist country."

or something like that. teehee.

Posted by: KamikazeCamelV2.0 [TypeKey Profile Page] at May 31, 2008 10:51 PM

or david letterman, who said: 'why shouldn't gay couples have the right to be as miserable as the rest of us?' ;)

Posted by: leahnz [TypeKey Profile Page] at June 1, 2008 04:12 AM

or david letterman, who said: 'why shouldn't gay couples have the right to be as miserable as the rest of us?' ;)

Posted by: leahnz [TypeKey Profile Page] at June 1, 2008 04:19 AM

ok i did not post that twice! i'm gonna get medieval on the hot blog's server's ass...

Posted by: leahnz [TypeKey Profile Page] at June 1, 2008 04:22 AM

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