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May 17, 2008
You Cannes Drive Me NUTS!!!!
This is why I got so angry about the NY Times’ idiotic story about “the internet knives” being out for Indiana Jones… and this… and this… and this and sadly, this...
Why do people run this shit without doing more than 10 seconds of damned legwork?
1. The Times of London, relying on inaccurate away-from-the-office Variety reporting, lazily failed to research or copy edit the FALSE information it offers about this premiere. Not only is it not true that studios shied away from Cannes after the (massively successful, but unpleasant) Da Vinci launch two summers ago, but in fact, the May 19 slot movie (within a day or 4) has premiered out of competition at Cannes EVERY SINGLE YEAR SINCE 2001.
Shrek, Star Wars II, The Matrix Reloaded, Shrek 2, Star Wars III, The Da Vinci Code, Shrek The Third, and now Indy.
GET IT?!?!?!
There is no story here, children!
2. Why has every single film released in the highest profile spot in the domestic summer had an out-of-competition premiere in Cannes for 8 straight years?
Because that's where the f-ing a-list critics are... especially the European critics.
It's not complicated.
If you don't want to screen early - and few films under this kind of pressure do - and you want the top critics to review your film in their papers, you must bring the film to them. And if you want to get your talent in one place to get a press push and to do, often, a European junket, this is the only way to make it work.
3. Every single one of these films ended up within the Top 4 of the summer after "starting" at Cannes (in quotes because the films almost inevitably screen in the US markets within 24 hours of the Cannes screening).
4. None of these movies were being reviewed more than a couple of days earlier than they otherwise would have been had they not gone to Cannes.
5. There is no clear corrolation between the good or bad reviews of these films and being at Cannes.
Are grown up journalists really anticipating a flood of negativity because of one anonymous f-ing review of the film on AICN? YES!!!! And the fault lands dead on the editorial desk of the New York Times. And they should be embarrassed and apologize for a terrible editorial choice. (Fat chance of that!)
And Variety should be embarrased as well. Creating false, ambitiously eye-grabbing mythology out of whole cloth is supposed to be what we expect from Nikki Finke, not a highly edited trade magazine!
It is, of course, possible that Indy will be slammed tomorrow. But all of this obsessive talk that skews negative based on NOTHING is relentlessly irresponsible and shoud stop. It's just not right.
Posted by poland at May 17, 2008 01:34 AM
Comments
From the Fantasy Moguls article:
"In 2006, Brian Grazer and Ron Howard decided to open The Da Vinci Code at Cannes, which actually made some sense. The film carried an R-rating, and it was set in France with a chunk of the film being shot in the Louvre Museum."
I'm sorry, but are writers going out of their way to be uninformed now? Errors and logic like these make the already shaky premise fall apart all the quicker.
And can you imagine a more critic proof movie than Indiana Jones? I sure as hell can't, although I understand that is beside the point, David.
Posted by: Tofu
at May 17, 2008 09:14 AM
The Times (UK) is part of News Corp., which owns 20th Century Fox. The Indiana Jones franchise (er, movies) are from Viacom-owned Paramount.
Peter Bart is probably ashamed yet doesn't want to be accused of helping his old employer.
Posted by: Chucky in Jersey
at May 17, 2008 09:47 AM
David, this is off-topic, but could you PLEASE fix the Joel Silver interview link. It hasn't been working since the day you posted it!
Posted by: dragan
at May 17, 2008 10:26 AM
Dragan,
I second that motion: I tried the Silver interview and it didn't play. Worse, my browser crashed! So I went to YouTube and watched an old one of Silver with Charlie Rose. It was quite entertaining and for all the legends that shroud the man, I think it would be fun to share his company for more than an hour.
Re: Indiana Jones... I think the scribes are trying to sharpen their swords when really, the public don't want this film to fall. At the most we are apprehensive about how good or bad it is going to be... but none of us really HATE, HATE, HATE the notion. I don't think there is anywhere near the levels of animosity on this one where there was on either The Da Vinci Code or Star Wars.
I am apprehensive but have been won around somewhat by the interviews Spielberg gave to the NYT when he spoke about the choreography of the scenes and playing the shots in long(ish) takes.
Posted by: The Pope
at May 17, 2008 10:37 AM
I find it likely that many of these reports have been written by people who've been hearing bad buzz, which I have for months now, and are using writing this story as an excuse to warn the audience of it. When you launch a film as they are about to, it doesn't strike as confident. But we'll know more Sunday, when the cat and bag are forever separated.
Posted by: Dellamorte
at May 17, 2008 11:33 AM
Thing is, Della... how often is "bad buzz" or "good buzz" nothing but vapor? And how is it ever and act of journalism, much less reponsible journalism, to "warn the audience" about something we have no real answer for... especially when that "answer" is just a couple of days away.
This thing about getting ahead of the story is a nasty game that people play with other people's money... and effort... and passion... and lives. It is selfish and arrogant and wrong as often as it is right, except that being negative is always relatively safe, since most movies do end up sucking.
What about this release is not confident?!?!? Were they supposed to show it weeks ago to show confidence? Do you understand that there is NO UPSIDE to releasing this kind of pre-sold film that way?
I don't blame you for not understanding that this is, in fact, the right and confident way to release this movie. (And you know that I am considered an ass by many marketing execs for being so hard on the choices they make to release movies and accusing them of hiding their product.) But that's a function of Web Buzz Look-At-Me World and not the reality of releasing a movie.
Posted by: David Poland
at May 17, 2008 11:59 AM
I read the early reviews on AICN and it makes me wonder about the state of our current moviegoing audience. Have we been so inundated with hyper, ADD Michael Bay style visuals that we can't sit back and enjoy a good solid action film? I wonder how the original Indy films would play if released today? What about Die Hard or French Connection? Can the mass audience appreciate an action film that doesn't jump cut every 2.2 seconds?
I, for one, can't wait to see the movie...and no negative review from AICN or Cannes or any major media outlet will change my mind. They probably just don't get it.
Posted by: Crash115
at May 17, 2008 12:19 PM
Or maybe they DO get it, and the film is simply underwhelming like the second trailer.
Still, the sharpening of the critical knives beforehand is just a boring story, and not really worth the digital bytes to type up.
Posted by: Tofu
at May 17, 2008 01:10 PM
Sadly, this kind of un-information is passing for truth in less enlightened (i.e. less likely to have ever followed Cannes at any level) circles. A friend of this sort said to me yesterday: "I hear everyone's worried the French will trash it."
?! Who cares who trashes it, anyway, when this kind of premiere is a coup, period?
Posted by: qwiggles
at May 17, 2008 02:59 PM
Anne Thompson posted this, David: "And at Cannes, select press are being invited to do interviews before the official press screening at 1 PM on May 18. This will add more pressure to the press conference that day. UPDATE: Paramount is also not throwing a party, instead sticking to a small exclusive film dinner. That's not winning them any popularity contests." I don't care about the party, but having the talent talk before people see the movie? Add that to the poor trailers, and that for a while I had been hearing only Wednesday night courtesey screenings, well, you read that as confident?
Yes, the film is presold, yes, the opening weekend will be huge. Yes, as has been evident for a rather long time now, critics don't matter. At the same time, buzz is not necesarily smoke and mirrors, depending on who it's coming from.
Posted by: Dellamorte
at May 17, 2008 05:13 PM
Again, Della... pretty much every single one of the other movies that have worked Cannes in this slot for the last 8 years has done the same.
Remember, Anne contributed to Variety's false report about no big movies going to Cannes since Da Vinci.
And what the hell is holding a rumor about Wednesday night courtesy screenings against a film? They are screening the shit out of the film tommorrow. Is that out of fear and embarrassment?
And what kind of half-ass bullshit is it to whine about Paramount not sucking the ass of the journalistic community so they can get access to talent that doesn't want to be accessed? Boo-fucking-hoo. Entitlement is a bitch... especially when you aren't entitled.
Next thing you know, someone will be whining about their badge color... oh wait!
You are right... buzz isn't neccessarily smoke and mirrors if it is based in good sources of info. So, can you name a single one in this case... other than your personal opinion about the trailers?
Posted by: David Poland
at May 17, 2008 05:26 PM
When they want you to talk to the talent before you see the movie, it's usually not a good sign. It could be scheduling, of course. And generally when something is only screened for critics hours before general release it is also not a good sign. That didn't happen, but that's what was being presented until the Cannes thing.
I used to work in exhibition as a film buyer, so I know people who've seen the film.
Posted by: Dellamorte
at May 17, 2008 06:20 PM
I can't count on my fingers and toes how many times exhbitors I know have been wrong after screenings in the just the last year.
If you have someone you trust who thinks the movie fails, I will accept that... as one opinion. And who knows... they might be right. They might not.
As for the interview sched... it's very Cannes. The Da Vinci junket was on a train on the way to Cannes. And who do we think Paramount has to parade around? Steven? George? Harrison? They are scared of what dumb thing Shia might say and Karen Allen is lovely, but if she does all the work, they won't get the coverage they want.
If this was a US junket, I would agree 100%. But it's not. And under these circumstances, it's not terribly unusual.
Posted by: David Poland
at May 17, 2008 06:27 PM
Well, at least you conceded it is based on something. I feel like Obama has made a difference in the national discourse, and in this discussion. I have a dream that some day you and Drew will have civil discourse. I may not make it there with you, but I have that dream.
Posted by: Dellamorte
at May 17, 2008 06:55 PM
They share one thing in common, a deep and unconditional love for Speed Racer.
Posted by: martin
at May 17, 2008 07:12 PM
I know multiple exhibitors who've seen this movie. Some of them liked it. Some of them didn't. It makes no difference at all.
Posted by: Wrecktum
at May 17, 2008 11:03 PM
While I agree with you 100% Dave, I think you would be best to do a bit of extra research yourself. Both Shrek and Shrek 2 were nominated for the Palme d'Or at Cannes. And that info was only a few clicks away on IMDb.
Perhaps I'm just being pedantic, but...
Posted by: KamikazeCamelV2.0
at May 18, 2008 01:24 AM
Drew and I do have civil discouse... it's just rare in print or when discussing the sites.
Posted by: David Poland
at May 19, 2008 01:31 PM
Too funny. Writers and bloggers are holding up Indy 4 this week as if it IS a Crystal Skull. "Look! I have an opinion on it! I have it! Read me! I'm relevant again! And hey, I know who Louise Brooks is too!"
Even Ebert can't resist its life-giving power. For the first time I can remember, he violates his own publish on the release date rule to chime in early. Not Ebert too!
The divine light of Indy review buzz, opened (like the Ark in the first movie) by the French, is melting the faces of everyone around.
Posted by: Crow T Robot
at May 19, 2008 02:30 PM
IIRC, Ebert's review of Attack of the Clones (or was it Sith?) was up a week or so before it opened.
Posted by: Blackcloud
at May 19, 2008 05:29 PM
OK, fine he just loves him some Indy...
http://blogs.suntimes.com/ebert/2008/05/i_admit_it_i_loved_ind.html#more
But he also thinks DP is "poetic."
So who knows.
Posted by: Crow T Robot
at May 19, 2008 08:19 PM
The revelation that Roger Ebert reads this site suddenly makes me want to sit up straighter and comb my hair.
Posted by: jeffmcm
at May 19, 2008 09:07 PM
Revelation? You're being facetious, right?
Posted by: Blackcloud
at May 19, 2008 10:32 PM
Don't know what you mean.
Posted by: jeffmcm
at May 20, 2008 01:04 AM
It seems obvious he'd read the site. He's had an association with DP for several years now. It'd be more of a revelation if he didn't read the site.
Posted by: Blackcloud
at May 20, 2008 06:42 AM
News to me.
Posted by: jeffmcm
at May 20, 2008 11:55 AM
Anyone know if Christina Ricci reads this blog?
WHAT'S UP, HOTNESS?
Posted by: LexG
at May 20, 2008 02:55 PM
Jeff, it's not like they're best pals (as David himself admits), but given that he was one of the post-Siskel guest hosts, it's not like they're total strangers either. I'd say David's profile was much less prominent then than it is now. Perhaps I misinterpreted your comment, but it seemed like you were saying it was pretty random that Ebert quoted DP and is familiar with the site, whereas I don't find that random at all. I think Ebert's referred to MCN before, too.
Posted by: Blackcloud
at May 20, 2008 03:17 PM
Nothing against DP, it just always amazes me that real bigwigs would read at least the blog portion here because it seems to be primarily populated by smartasses, the bipolar, and the occasional Don Murphy.
Posted by: jeffmcm
at May 20, 2008 03:50 PM
The bigwigs love the blog.
You should read my fan mail.
Posted by: LexG
at May 20, 2008 04:09 PM
Shut up.
Ebert only mentioned Movie City News though! People will get confused.
Posted by: KamikazeCamelV2.0
at May 20, 2008 08:20 PM
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