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June 24, 2008
Sony Marketing Is Fine, Thanks
I don't know why Crazy Nikki needs to do her little pissy dance, raining on her BFF, Sony Pictures, now and again... maybe just to prove she is not the sycophant that she really is.
In any case, I am not going to go far into this, but there is no excuse at all for her going after Josh Goldstine (not even spelling his name right), except perhaps that it is the only name involved with the positive changes coming for Sony Marketing that she had remotely enough info on to try to plant a "toldja!" on when the official news breaks shortly. (Maybe it’s meaner than that on some other level… but I sure hope not.)
It's just so f-ing petty and mean. Does anyone really think that kicking a guy who is in transition is "speaking truth to power?"
Here’s a guy who ate the bullet for the David Manning ugliness six long years ago and went on to become President of Creative Services. And Nikki is wagging about some dumb gossip about how he first got hired fifteen years ago. Nasty. For no reason.
There is no shake-up. That is the point of what the studio and the individuals have worked hard to work out through months and months of negotiations, tethered to the end of Valerie Van Galder's contract at the end of this year. Sony has one of the most stable marketing teams in town - including the hire of Van Galder, who was raised from Screen Gems to the Big Show after Geoffrey Ammer was axed and she hadn’t allowed herself to be cherry-picked by other studios, working with most of the same people who had been at Sony Marketing for years rather than slashing and burning - and I suspect that the changes to be announced will reflect a continuation of that mindset.
The most shaking up that as happened at Sony has been the cherry-picking of talent that has been occurring through the Van Galder era, like Christine Birch (now pres of mktg at DreamWorks). The biggest target beyond Van Galder has been Marc Weinstock, who has been President of Screen Gems marketing since October, following Van Galder. Keeping this team together, along with key players in Creative Services and Publicity, means keeping one of the very strongest marketing teams in the industry together. (They have opened 16 of the 36 films since VVG's hire to more than $20m... best of any studio.) I don’t see how that is a “shake-up.”
Grasping for exclusivity is an ugly thing in a press release world. But as long as your hack keeps greasing the flacks, I guess they will just keep looking the other way when the bad behavior comes. Proud moments…
Posted by dpoland at June 24, 2008 02:44 PM
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