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June 18, 2008
SvapnaPrayatna
A couple of things about the Indian deal with DreamWorks.
1. It’s really not that surprising a deal. Funding was going to come from somewhere and here is someone who will be a partner and not, like Paul Allen, a lender.
2. Anyone suggesting that NBC/Universal should have made the deal Paramount made two and a half years ago is a fool. The Paramount deal to “buy” DreamWorks will go down in history as one of the most foolish ever made by a major company, along with the AOL/Time-Warner deal and one step worse than MGM/Sony. (The biggest question for the Par deal remains the $900 million library floating out there in syrup… grossly overvalued… who will eat the loss?)
Simply, Paramount bought DreamWorks’ way out of debt, rented the company at no small cost for a few years, and will now be letting the company principles and the company name and all those relationships go.
And they will - still under the same Brad Grey who brought us Gail Berman, a very high-quality but enormously cash-bleeding Paramount Vantage, and very ugly handling of the Paramount staff he inherited, that got even uglier in the DreamWorks transition – now have to rebuild the studio from near-scratch with only Star Trek and G.I. Joe to light the way.
DreamWorks dated Paramount, put out a little, got all their debt paid off, some cash to boot, and are walking away with the ring.
3. DreamWorks will distribute through Universal, whatever the business model at Universal is. GE could sell the company off. DreamWorks’ funders could buy the studio, though buying the NBC network is a problem because they are a non-U.S. company. But the deal for DreamWorks distribution will happen before anything happens to NBC and the deal will be exactly the kind of deal that GE will want NBC/Universal to make… one where they don’t have much exposure on 4 or 5 movies in their annual line-up.
Why this works so well for GE and not for Paramount, which is doing this now with Marvel and others, is that NBC/Universal is a part of a massive company and risk avoidance is rewarded by Wall Street for a company like that, especially since movie wins almost never move stock prices. Viacom/Paramount, on the other hand, is on an island and needs desperately to look muscular based on the film and TV businesses. Sadly, this is an impossible long-term strategy, as the wins will never be there every single year and there is not enough revenue in a distribution-and-marketing only model to pay to keep the massive infrastructure afloat. And Paramount shows no signs of planning a reduction into being a more muscular MGM 2K.
4. God, I hope Spielberg tries a Bollywood musical!
Posted by dpoland at June 18, 2008 03:12 PM
Comments
What about the Transformers franchise? Paramount retains part ownership and distribution rights over that, don't they?
Posted by: Citizen R
at June 18, 2008 03:47 PM
Yes, there are a variety of DreamWorks elements that will be left behind... not $700 million worth.
And even if the deal ultimately broke even, the idea of putting a studio on virtual hold - which breakeven would be - for 3 years before having to rebuild again is no one's idea of a good business strategy.
Posted by: David Poland
at June 18, 2008 03:55 PM
You're both right and wrong on this, David.
You forget the fact that the first thing Paramount did was to pawn the Dreamworks library off on George Soros. So that "$900 mil floating in syrup," as you put it, is his problem, not Paramount's.
Yes, Par probably DID overpay and, yes, they definitely paid more than GE would have at the time. But (and this is a big but) the deal has definitely been profitable overall for them, thanks to the aforementioned library sale, animation distribution fees and that amazing run Dreamworks had the year that Transformers and Blades of Glory came out. (The value of owning the Transfomers franchise alone -- assuming they don't fuck up the sequels -- makes the deal profitable). Comparing it to the Sony/MGM or AOL/TW deals is naive, at best. If anyone is overpaying and getting fleeced, it's the new Indian buyer, who is basically paying $500mil for a term deal.
The only reason Dreamworks had to put itself on the market in the first place is that an impatient Paul Allen (stretched thin from his Charter Cable boondoggle) forced the company's hand. Geffen's initial ire came from thinking he'd been fleeced by Paramount -- once that Transformers money started rolling in, he was livid it was going into Par's pocket and not his.
Now, if you want to argue the merits of Paramount's letting Dreamworks go, that's another matter. Dauman easily could have renegotiated to keep Geffen and Spielberg happy and was an arrogant idiot for publicly humiliating them, thus turning the situation into a Mexican standoff. I also agree that the costs of rebuilding Paramount from scratch are going to more than eat up whatever profit the deal generated. But don't criticize the deal itself, which was solid and, frankly, the only smart move Brad Grey has made.
Posted by: TheVicuna
at June 18, 2008 04:49 PM
Solid analysis Vicuna. My only issue is that SKG was looking for a deal where they got to re-mold whatever studio they merged with and to not be treated like an uber-shingle, which is what Grey did. Can't forget that Spielby was left at the alter by Uni and only took the Grey deal because of promises and mentioned pressure. IMO, the benefit Paramount got was much shorter and narrower than they expected which is why the gamesmenship was allowed to get out of control.
As for the NBC/Uni spin-off specualtion, I wouldn't touch NBC unless you could shitcan the entire management, but Zucker's contract made him a Gordian knot within the whole GE operation - and he's the root of the disaster.
Posted by: Martin S
at June 18, 2008 05:35 PM
"Anyone suggesting that NBC/Universal should have made the deal Paramount made two and a half years ago is a fool. The Paramount deal to “buy” DreamWorks will go down in history as one of the most foolish ever made by a major company, along with the AOL/Time-Warner deal and one step worse than MGM/Sony. (The biggest question for the Par deal remains the $900 million library floating out there in syrup… grossly overvalued… who will eat the loss?) "
Are you really writing this, David? After Dreamworks led Paramound to a billion in domestic grosses and the best year the company had this decade?
As for the library, when George Soros paid $900 million for it, he effectively covered over half of the cost of the deal right there (I don't remember the exect terms of the deal atm but that sounds right). And Paramound STILL got to keep the rights (a better question is what's HE going to do with that?). Paramounts problems started BEFORE they bought DreamWorks (which is why they bought it in the first place). Do you really think they are worse off now then three years ago? But $1.5 Billion off and because of DW?
Back to the point, NO ONE is going to think that it was a terrible deal. Not after last year people were talking how Paramount got them so cheap and Spielber was having seller's remorse. I know, I know that was BEFORE people thought they would leave so soon but Paramount will forever own that which used to be DreamWorks. What's in the name?
If DreamWorks gets away it will affect Paramount's reputation. And I'd be willing to agree that DW will go to Universal with full confidence if it wasn't for the fact that (early credit issues aside)Paramount did a damn fine job distributing their films. It one thing they can't complain about. Point is, it's not a done deal.
"DreamWorks dated Paramount, put out a little, got all their debt paid off, some cash to boot, and are walking away with the ring."
Please don't make it sound like a rape victim.
I think Paramount got what they paid for. Nothing more. If DreamWorks finds itself strong agian then they didn't pay/cherish it enough.
"4. God, I hope Spielberg tries a Bollywood musical!"
Ditto. Ever since "Temple of Doom" I was waiting for that. I hope it's an all dancing all singing version of "Journey to the West".
Posted by: Roman
at June 18, 2008 05:59 PM
Sorry, for the redundancy. I should start reading other people's comments.
Posted by: Roman
at June 18, 2008 06:05 PM
Uh... Soros didn't buy the library outright. This is the part of the story that no one seems to bother reporting on. It was a holding deal, much like Sony and MGM. That part of the deal is not at its end.
Posted by: David Poland
at June 18, 2008 07:26 PM
You guys are victims of the trades.
Yes, I wrote about Paul Allen for the entire 18 months he was itching to get out. He was hardly impatient. He meant to be out in 5 years, couldn't, and the company couldn't operate freely carrying all that debt that they could never get out from under. He waited a decade and he got a minimal return. Not sure you can blame him for anything. He wanted out much earlier.
The deal was contingent on Viacom not laying out $1.6 billion in cash. But even the $700 million is not a very profitable deal. However, the $900 million is still floating out there.
Dauman never had a chance to "please" the DWers... there were only ever two options... DW buying Par or DW leaving Par after 3 years. That was always the plan. Par could have been more hospitable and Brad could have pissed SKG off less, but that was never in the cards. Geffen took the deal to Grey... was rejected... went to U... was asking too much... ran a game of Grey... got more than he could ever have gotten anywhere else.
Who wants to guess at how much laying off half the staff at both companies cost Par?
When you look at the profitability of movies, you need to take into account how many dollars are coming off the top on the DW movies. Transformers + $700 worldwide = $385 in rentals = $300m after Spielberg gets his cut = $185m on production, $150m w on marketing becomes roughly $50m in the hole on theatrical. So... Paramount will likely net $100 million or so profit on the film... or $50 milion more than they would have made simply co-funding the film, which is what they would have done without the DW buyout.
You can argue the numbers are rough. But you can't argue that Paramount is going to make $700 million on Transformers because they "bought" DreamWorks... or even $200 million.
The question is not whether Paramount is in a worse place than before DreamWorks... the question is whether the studio will be in a better position when DW leaves. And the answer is a resounding, "No." Not on Wall Street. Not fiscally. Not in perception. Not in production.
I remember when people thought AOL/Time-Warner was a good deal and then they were shocked/shocked that it wasn't. You've got to look past the press releases.
A billion dollar year or a two billion dollar year mean NOTHING anymore. The studio leading in grosses means NOTHING. Money is not defined by grosses. It is defined by profits. It is defined by ongoing assets.
Posted by: David Poland
at June 18, 2008 07:47 PM
Jewbu and some fighting brothers produce svapna (dream state) prayatnah (zealous and spontaneous) effort effective in fulfillment (saadhakah).
http://www.businessweek.com/globalbiz/content/jun2008/gb20080618_504190.htm
Posted by: T. Holly
at June 18, 2008 09:08 PM
I'd love to see Spielberg do any sort of musical. He's always said he's wanted to do one...what's stopping him? There must be some Broadway show that would be a good fit for him.
Posted by: Aladdin Sane
at June 19, 2008 12:56 AM
I would love to see Speilberg take a stab on filming the Broadway show WICKED.....as long as it is not a bloated production like HOOK I think it has the potential to be magical...
Posted by: Bennett
at June 19, 2008 02:23 PM
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