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August 25, 2008
Summit Rolls It Out
One of the big stories of this fall/holiday season will be the full roll out of Summit Entertainment as a new mini-major.
The huge amount of attention they have already garnered for Twilight is truly remarkable… as I’ve written before, a very rare recipient of a summer cover for a November movie (or really, any movie) that is not a Time-Warner property.
The studio has released four movies so far, starting with P2 in January 2007 ($4 million). This year, it was the long delayed Penelope ($10 million… the #7 “specialized” release of the year) in February, Never Back Down ($25 million), an action film in March , and just last week, Fly Me To the Moon 3-D, which opened conservatively and had a $4.2 million launch.
Clearly, they have to do better.
Next up, a thorw away sex comedy called Sex Drive
The muscle begins with The Brothers Bloom, the Dirty Rotten Scoundrels spin with Oscar winners Brody & Weisz and indie-king Mark Ruffalo.
Bigger still (the company''s cruucible, really) should be Twilight, now on Nov 21.
And they just rolled out the trailer fo the Nic Cage thriller, Knowing, due in March, which combines Shyamalan and National Treasure elements as the dates of future tragedies become known. .
By the time the opening weekend for Knowing comes and goes, we will know how real Summit is going to be in an industry universe of disappearing mini-majors.
Posted by dpoland at August 25, 2008 10:58 AM
Comments
And wasn't Kristen Bell just announced this morning that she'd be added to the voice cast of "Astro Boy?" Summit's rollin' and rollin'.
Agreed that "Twilight's" really the one the company's riding on, but there seems to be a real chance that's not a bad horse to be betting the farm on.
Posted by: SJRubinstein ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at August 25, 2008 02:44 PM
SEX DRIVE is not a throwaway. It's got serious breakout potential (more reminiscent of THE SURE THING than ROAD TRIP).
Posted by: Jeremy Smith at August 25, 2008 03:23 PM
TWILIGHT. 75 MIL OPENING WEEKEND.
Kristen Stewart = STAR OF '08.
Posted by: LexG at August 25, 2008 03:46 PM
^ Sure, if you count the whole period 11/21-11/30 as Thanksgiving weekend.
Twilight is now up against Bond's second weekend. Not great for either, if you ask me. I don't see Twilight being a massive family hit over Thanksgiving the way Potter would be. That leaves the door open for another flick. I would not be surprised to see the uninspiring (at least going by the trailer) Bolt win the holiday. Madagascar 2 should still be going strong then as well, though I hope not. The mediocre original was enough for me.
Posted by: Blackcloud at August 25, 2008 04:19 PM
sex drive actually had an ok looking trailer, although i could have done without the extended one-note mascot costume joke.
Posted by: martin at August 25, 2008 07:51 PM
I was nearly an extra on Knowing. Alas, I couldn't be buggered going to the casting. Oh well.
Posted by: KamikazeCamelV2.0 at August 26, 2008 12:41 AM
I hope all the many new recent hires over there are keeping their resumes updated.
Posted by: Wrecktum at August 26, 2008 08:27 AM
How would you like to have the hopes of your studio pinned to a Nic Cage thriller. Yikes
Posted by: MDOC at August 26, 2008 01:18 PM
Cage is fortunate that the National Treasure movies have made so much money. He might be the next Wesley Snipes otherwise.
Posted by: Stella's Boy at August 26, 2008 01:22 PM
Bangkok Dangerous looks like TOTAL OWNAGE.
Posted by: LexG at August 26, 2008 01:54 PM
It looks like generic direct-to-DVD ownage Lex. The heavy-handed TV spots are unintentionally hilarious, just like Cage's hair.
Posted by: Stella's Boy at August 26, 2008 02:04 PM
Considering I had to be the first on my block to rent "Art of War II: Betrayal," you may have a point.
Posted by: LexG at August 26, 2008 03:54 PM
Lex RENTED something?
How non-committal.
Posted by: jeffmcm at August 26, 2008 03:57 PM
The original Bangkok Dangerous was bad enough if you ask me.
Posted by: KamikazeCamelV2.0 at August 26, 2008 09:09 PM
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