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October 06, 2008
About Time...
I have been very impressed over the last year with Disney's "frequent buyer" program with their DVDs, including Blu-ray, and wondered why other studios hadn't followed suit. Now Sony is.
It's also interesting that BD-Live is being used to make the club feel part of the actual viewing experience.
Posted by dpoland at October 6, 2008 05:47 PM
Comments
So I can get a free Spider-Man 3 keychain for every $1,000 in Blu-ray movies I buy? Awesome!!!
Posted by: Eric ![[TypeKey Profile Page]](http://www.mcnblogs.com/thehotblog/nav-commenters.gif)
at October 6, 2008 06:06 PM
Actually, on the Disney program, you can get a branded television after spending about $500.
Posted by: David Poland at October 7, 2008 02:19 PM
And what is it branded with? Mickey Mouse ears? (Sorry, couldn't resist. Blame it on my Cowboys & Indians connection.)
Posted by: Joe Leydon at October 7, 2008 03:32 PM
They basically have a strong hand-honding marketing reach out, encouraging and supporting brand loyalty.
And in a market that has become less branding friendly, any opportunity to built loyalty is of value.
But Disney does not do and I think future studio clubs should - especially regarding the narrow swath of Blu-ray fans - is discounting and stunting. Given that Amazon is consistantly cheaper than Disney or WB online stores and all retail, there must be a good answer for in-house opportunities. In addition, it could be a great platform with experimenting with other new tech marketing ideas, like free download with purchase.
Posted by: David Poland at October 7, 2008 03:55 PM
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